Pioneered market leadership: Launched disruptive exoscope technology, capturing 80% market share while driving an 8% foothold in the surgical microscope sector.Strategic vision and execution: Defined global roadmaps and led upstream/downstream strategies, aligning market needs with innovative product launches and expansions into adjacent markets.Global product innovation: Spearheaded Olympus’ first pharmaceutical product launch and introduced holistic brand strategies that resonated globally.Collaborative leadership: Partnered with HQ in Tokyo, EMEA, and cross-functional teams to achieve market penetration and long-term growth.Driving business growth: Managed multi-million-dollar budgets, secured strategic partnerships, and supported sales teams to exceed targets, including expertise in tender processes.Cultural impact and inclusion: Advocated for diversity as Co-lead of Women’s CAN Council, mentoring future leaders and fostering a collaborative global culture as Olympus’ Culture Ambassador.

• Spearheaded downstream marketing efforts to define product value proposition and pricing, driving successful product launches and extensions.• Managed annual operating and marketing budgets, created and executde holistic brand refresh.• Led cross-functional initiatives, developed strategic marketing campaigns, and supported sales activities to drive revenue growth.

Product innovation and market leadership: Launched a groundbreaking vendor-neutral Image Management Platform for ophthalmology in the U.S., shaping the product's value proposition, pricing, and service offerings.Accelerating growth: Achieved prelaunch sales of over $500K within six months through targeted strategies and expert sales support.Strategic project leadership: Led cross-functional projects with global HQ in Germany, aligning sales, upstream development, and service teams to ensure market success.Sales enablement and adoption: Developed digital content, service offerings, and enablement tools to empower sales teams and drive customer adoption.Campaign execution: Designed and implemented targeted campaigns that increased awareness and secured market share in key customer segments.Regulatory and tender expertise: Navigated complex governmental tender processes (RFI, RFP, RFQ) to position the product competitively in the market.

ⵙ Launching and facilitation of large-scale projects with multi-year durations for global companiesⵙ Improved exiting account relationships & business development with focus on research, outreach, prospect presentation.ⵙ Creation and execution of sales strategies to new clients and industries. Main markets were corporate workspace, Executive Briefing Center, Center of Excellence, Sports and Masterplanningⵙ Build a strong EMEA network of KOL and collaborators to raise revenue and profile in the region.ⵙ Successfully initiated and launched projects with existing and new customers;ⵙ Developing and sustaining Luminaries´ collaborations and partnerships with Architectural, Design and Specialist Companies.

Driving global impact: Led the Global MR Marketing Customer Experience Center, delivering 500+ customized customer visits for clients from over 44 countries and increasing win rates to 80%.Transformative leadership: Tripled the demonstration area and elevated the customer experience, showcasing the complete MR portfolio to global stakeholders.Strategic integration: Bridged Regional and Global Sales, Product Management, and Commercial Marketing to align strategies across value, performance, and premier segments.Data-driven marketing: Collected and leveraged insights from KOLs, stakeholders, and Voice of Customer to inform product positioning and marketing strategies.Tender expertise: Supported global tender processes, including RFI, RFP, and RFQ submissions, ensuring competitive positioning.Compelling storytelling: Developed impactful collateral, including global brochures, trade show materials, SIGNA Pulse magazine, and the Global MR Newsletter.Global thought leadership: Presented at major international trade shows and collaborated with clinical marketing teams to craft materials that resonated with diverse audiences.

ⵙ Sale of the complete MR portfolio of GE Healthcare in Switzerland and Austriaⵙ Marketing & PR activities and focus on organization of symposia and advanced training/ educations for technicians and KOL radiologistsⵙ NPI Launches and Platinum Customer Support in Switzerlandⵙ Showsite/Center of Excellence creationⵙ Project Management of NPI launches & events, NPI video production for the European market.ⵙ Founder and Creator of the „Post RSNA Power Meeting” of all GE HC modalities in 4 major Swiss cities & supported the launch and Presenter at „Post RSNA Power Meeting Austria“.ⵙ Staffer and Author at the SVMTRA Magazine (Swiss Association for Radiology Technicians) & GE MR News DACH (Germany, Austria, Switzerland) region.

ⵙ Leading the team of >20 MR Technologists, multiple shifts.ⵙ Initialization, Launch, Organization, Hosting and Presenter of in-house advanced MR- training at the Radiology Department of the University Hospital Balgrist, with to the continuous on-the-job training of new colleagues and students.ⵙ Initialization, Launch, Organization, Hosting and Presenter of the first commercial & accredited Musculoskeletal MR- Workshop at the Radiology Department University Hospital Balgrist, for external Technicians, held 4 times a year. Promotion of research, communication and customer-/patient service as well as increasing the sum of MR- examinations per day.ⵙ Responsibility for all Research and Projects in the Radiology Department (HSM Project of the SwissGovernment) through all modalities. Evaluation of new to be purchased equipment through all modalities.ⵙ Consulting of Bayer Schering Pharma Diagnostic in topics for of best practice of patient communication and workflow efficiencyⵙ Speaker on Topics of patient communication and workflow efficiency.ⵙ Staffer and Author of various articles in the SVMTRAMagazine (Swiss Association for Radiology Technicians).

ⵙ Recruitment & Training of all personnel.ⵙ Creation & Structuring of Workflow in all clinical & administration aspects (appointment, examination workflow, billing, tariff negotiations, result reports etc.)ⵙ Promotion of Research, Communication and customer-/ patient service as well as creation and implementation of customer survey.ⵙ Presentation and Representation of the center to international guests and in-house trainings.ⵙ Speaker on Topics of patient communication and workflow efficiency.

ⵙ Second in Command of the Chief MRI Technician and Chief Angiography & Chief Interventional Angiography Technician.ⵙ Daily interaction with surgeons in areas of oncology, vascular, neurology, orthopedic, trauma, pediatric (imaging pre & post surgery- in-surgery imaging; biopsies(done in CT, US, Fluoroscopy, MRI);ⵙ Promotion of research in all modalities as well as on-the-job training and presenter at workshops of new colleagues and students.ⵙ Imaging & post-processing in Clinical and Research settings in CT, MR, X-Ray, Fluoroscopy and Emergency / Trauma Radiology (in all shifts); reference site/COE for new devices and applications