Julianne Archipavas Email & Phone Number

São Paulo, Sp, Br

Greater São Paulo Area

São Paulo, Brazil

São Paulo, Brasil

Addressable Market and Market Share Analysis: marketing sizing, current share, and go-forward opportunities while answering key questions on market and sector potential to address growth targets and plans.Market Research: Conduction of market research to gather data on industry trends, market dynamics, and emerging opportunities.Outbound marketing for expansion (North America/Latam): targeting companies to guide prospection; CRM companies database management and enrichment, using firmographics Data Tools (Dun & Bradstreet, Neoway, Cortex).Competitive Analysis: Monitoring and analyzing competitor activities, including product offerings, pricing strategies, marketing campaigns, and market positioning. Identify competitive strengths, weaknesses, and areas for differentiation.Business analysis: KPIs analysis to support internal customers (Sales, Customer Success, ABM, Inbound Marketing). Providing data support for Quarterly Business Reviews (QBRs) and sales leadership meetings, including analyzing performance metrics, preparing presentations.Data Analysis / Data Visualization: Collecting, organizing and analyzing datasets to extract actionable insights. Dashboards construction and maintenance to communicate data-driven narratives, using Superset, Looker Studio Google, Google BigQuery (SQL).Process definitions: Sales process and Playbooks creation. Go-to-Market Support.

São Paulo Area, Brazil

Data analysis; Collection and manipulation of internal and external data (engagement with specialized consultancies; open sources such as IBGE and Bacen; Serasa/Dataminer databases, etc.). Market potential and competitive environment analysis to support strategic decision-making. Trend studies through mapping multiple sources of information, market reports, and research. Development of executive reports and dashboards for various audiences using Business Intelligence tools (Google Data Studio - Looker, Good Data, Power BI, SQL, Cognos). Interface with M&A, Strategic Planning, Financial Planning, Marketing, and Sales departments

São Paulo Area, Brazil

Analysis of the Information and Communication Technology market and internal indicators to support strategic objectives and Presidency and Board of Directors decision-making. Monitoring market trends by mapping multiple sources of information, reports and market research: supply and demand, growth prospects and sector trends, economic scenario. Relationship with consultancies and specialized entities. Preparation of executive reports / dashboards for various audiences using Business Intelligence (SQL, Power BI) and Excel tools. Competitive scenario analysis. Design, application and consolidation of primary research. Interface with various stakeholders: public sector, market (70 associated companies and prospects), academia and internal clients (Board of Directors, Communication, Financial Planning, Institutional Relations).

Barueri, Sp

Preparation of indicators, analysis and presentations on the logistics market in several verticals (automotive, health and cosmetics, technology and electronics, retail and consumption, chemicals, etc.). Capacity monitoring and reporting on business fronts (import and export, warehousing and distribution, transportation). Identification of new business opportunities and sales performance monitoring. Market and competitive environment analysis. Monitoring of Strategic Planning along with the executive team (goal setting, results measurement etc). Data analysis via CRM (SalesForce) and BI platform (Qlikview). Interface with Commercial, Marketing, Strategic Planning teams, Executive Management and Board of Directors.

São Paulo Area, Brazil

Presentations and reports for the board of directors, executive management and international offices (China, USA and Switzerland). Market and competition analysis. Relationship with international industry associations and consultancies. Support to Strategic Planning. Support to Quarterly Earnings Release Publication. Relationship with the following teams: Commercial, Marketing, Strategic Planning, Investor Relations, Demand Planning and Logistics.

Postgraduate Degree, Business Administration And Management, General (Strategic Administration)

Economics, Bachelor

Activities and Societies: Otimiza - Junior Consulting Firm of the Federal University of São Carlos - Sorocaba campus Project and Quality.

Master (Msc) In The Environment Science Program

Activities and Societies: CAPES Research Fellowship Essay: PUBLIC ACTION INSTRUMENTS: a study in Ribeira Valley from CONSAD and CODIVAR