Julianne Falgiano-Bilyk Email & Phone Number

New York, Ny, Us

Leading our Walk MS campaign across NJ, NY, CT & RI.

Woodbridge Nj

Woodbridge, New Jersey

Responsible for leading the Retention, Acquisition and Cultivation of Top Fundraisers, Walk MS Teams and individual participants within assigned geographic area.- Manage chapter’s largest revenue event with budgeted goal of $1.45 million; includes 11 walk locations across the state all hosted on one weekend- Recruit 10,000 event participants and 600 volunteers- Provide cross-functional leadership between five team members in recruitment, fundraising, logistics, volunteers and… Show more Responsible for leading the Retention, Acquisition and Cultivation of Top Fundraisers, Walk MS Teams and individual participants within assigned geographic area.- Manage chapter’s largest revenue event with budgeted goal of $1.45 million; includes 11 walk locations across the state all hosted on one weekend- Recruit 10,000 event participants and 600 volunteers- Provide cross-functional leadership between five team members in recruitment, fundraising, logistics, volunteers and creative development - Cultivate $120,000 in event sponsorship ranging from pharmaceutical companies to local businesses, including in person meetings and custom sponsorship proposals- Create marketing and communication plan for retention and acquisition- Oversee creation of marketing materials, email campaigns and website; provide content and design assistance while following society brand guidelines- Coordinate mailings and print distributions with vendors- Create and oversee media plan including press releases, in-kind media and social media - Work cooperatively and effectively with others to set goals, resolve problems, and make decisions- Manage Walk MS campaign budget, goals, timelines and action plans, and assess, monitor, report, and forecast on activity of event expenses, revenue, and cost effectiveness- Execute the Society's unified Walk MS Operational Plan- Manage volunteer event committee to assist with local community outreach and cultivation of teams- Provide content for event website - See through event day logistics and execution; including disbursement of 12 team members, one for each site, along with 600 event volunteers Special Projects - Oversee chapter’s Do It Yourself Fundraising MS and Finish MS programs which consists of all third party event fundraisers; budgeted goal of $100,000 in revenue Show less

- Create, develop and execute strategic marketing plans for PNC New Branch Marketing Team- Lead coordination for marketing promotions such as grand open events, anniversary events, player appearances, sweepstakes, direct mailers, sponsorships, media plans- Lead weekly meetings and project status conference calls with client in order to implement promotions best designed for each branch area- Work with multiple departments within both agency and client side to ensure all programs are… Show more - Create, develop and execute strategic marketing plans for PNC New Branch Marketing Team- Lead coordination for marketing promotions such as grand open events, anniversary events, player appearances, sweepstakes, direct mailers, sponsorships, media plans- Lead weekly meetings and project status conference calls with client in order to implement promotions best designed for each branch area- Work with multiple departments within both agency and client side to ensure all programs are meeting timeline due dates: creative development, media plans, budget management, production and inventory- Secure and negotiate all contracts with event sponsors, vendors and participants- Create new marketing campaigns and promotions for events and other PNC initiatives, including creative briefs for all event marketing materials- Provide client with marketing program recommendations that ensure brand is appropriately represented and proper demographic is reached- Direct marketing manager and account coordinator in day-to-day operations to execute all elements of the promotional events; approve PTO and expense reports as well as provide coaching and learning tools to manage their own promotions- Lead manager of PNC Results Database which tracks ROI of every promotion ran with the PNC New Branch Marketing Team: ensure reports are accurate, compile monthly and yearly report, monitor success of promotions per market - Hire and train new employees Show less

Responsible for conducting outreach at new PNC branches to create awareness and drive traffic during various promotions.- Educated branch staff on various outreach tools and hands-on field marketing tactics- Responsible for hiring brand ambassadors each week to assist with outreach in different markets