As a Content Designer at ABC Brasil, I created and managed digital content across various platforms to enhance the customer experience.I collaborated with cross-functional teams to develop content strategies, ensuring consistency and alignment with the bank's brand. I also conducted research to understand user needs and preferences and then used this insight to create engaging and informative content. Additionally, I contributed to the development of user interfaces and worked on projects to optimize the bank's digital channels.

As a Senior Copywriter for a leading digital mental health program, I was responsible for crafting compelling and empathetic content to engage and support program users. Leveraging my mental health and wellness expertise, I collaborated with the multidisciplinary team to create educational and motivational content that resonated with the program's audience.Key Responsibilities:- Developed engaging and informative content for digital platforms to empower and educate program participants.- Collaborated with healthcare professionals, designers, and developers to ensure alignment of content with program objectives and user needs.- Conducted in-depth research to understand user perspectives and experiences, integrating findings into content creation.- Utilized storytelling and persuasive writing to communicate the program's benefits and promote mental health awareness.

As a UX Writer I have more responsibilities such as:- Creating new content for the Natura app for Beauty Consultants in Malaysia ;- Texts and their variations as microcopy, taglines, blog posts, e-mails, CTA, SEO for product pages, banners, product descriptions, translations accordingly with English for British readers.- Creating and adjusting hierarchy messages for product lines, bioactive, technical texts.

- Natura e-Commerce Operation in MalaysiaAs an e-Commerce Analyst for Natura, I had responsibilities such as:- Registering new products;- Loading and adjusting content following SEO rules and metrics;- Adjusting prices, new images, new cycle campaigns;I was also one of the responsible for direct contact with the Malaysia team, working in their respective time zone.Other main activities were:- ATG BCC (by Oracle): training and producing its content to the operational team;- Developing new communication strategies alongside the Natura International Team for CRM and Social Selling.

As a Copywriter and UX Writer, I had the opportunity to collaborate with the Marketing team to develop the new branded communication for the fintech.Including:- New FAQ's & Macros- New Website content describing the company services, partnerships, benefits, forms, buttons.- Social Media Content for LinkedIn, Facebook, Instagram and Youtube.- Awareness and New Leads Campaigns that included Brand Voice, Persona, Screenplay, Storytelling and many other responsibilities as a Copywriter.

As the Digital Marketing Specialist, I was responsible for:- Creating Digital Content for the agency's clients such as Tech, Retail, Shopping Malls, e-Commerce, Construction and Developer companies, Cosmetics and many others- Editorial and Paid Media planning & strategy- Analyses for the Results and its Metrics- Social Media Content for LinkedIn, Facebook, Instagram and Youtube.- Awareness and New Leads Campaigns that included Brand Voice, Persona, Screenplay, Storytelling- Online and Offline texts, taglines, slogans for general campaigns

Heading the Digital Marketing sector, I was responsible for Strategy, Content Production and Social Media Management of every area of the company.Also as a Commercial Assistant, my job was to provide a Delivery service for clients and to assist all Sales Department according to its demands on Recruitment, Training and IT Solutions.