Julia Norek Email & Phone Number

Remote

• Audit, develop strategy, and implement foundational and advanced CRM systems, tailored to each client’s specific needs. Create comprehensive automations, promote process efficiency through CRM setup, and report on relevant metrics within the CRM. Achieve client database cleanliness through monthly maintenance. This includes systems such as Hubspot, Salesforce Marketing Cloud Account Engagement, Mailchimp, Constant Contact, Klaviyo, etc. Certified in applicable programs. • Develop, implement, and optimize comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads across various platforms such as paid/organic social, email, and SMS/MMS. Manage over $500k in budget for paid social, email, and text across clients in 24-25.• Collaborate with the account team to create, present, and deploy comprehensive media plans; and compile analysis in detailed reports on an individual cadence.• Showcase thought leadership through writing research-based POVs for the company blog, communicating platform updates and related recommendations internally and to clients based on CRM and industry changes, LinkedIn posts, and speaking engagements at TCU Intro to Marketing classes.• Create and optimize internal documents, processes, and platforms related to my position based on my skill set, experience, and research. Aide in internal marketing efforts.• Fast learner with new CRM platforms, social tools, and analytics platforms.

Denver, Colorado, United States

• Manage fundamental, advanced, and ongoing CRM implementation and buildout for clients, from extensive mind maps, to account logistics, to template creation and export, to automations, to segmentation and grouping, to reports, to email marketing, to integrations with other systems. This includes systems such as Hubspot, ActiveCampaign, Mailchimp, Zapier, Constant Contact, Klaviyo, Shopify, etc.• Run one-to-one and one-to-many screenshare and videosharing trainings of Hubspot for clients that have not previously used any CRM system.• Implement fundamental and advanced Google Tag Manager and Google Analytics (Universal and GA4) setup and configurations, including goals, events, pageviews, custom coding, client-specific, reporting functionality, and more; for eCommerce clients, microsites, full websites, and more.• Set up and manage Choozle (digital advertising program) for various clients, for display ads, Native ads, and video. Also source images and come up with copywriting for these ads for the design team.• Create landing pages, forms, and manage integrations between client websites and CRM systems. • Manage reviews and reports of CRM systems like email performance, creative ad performance, duplicates, bounces, etc. to optimize campaigns and overall systems. Reported updates to clients.• Communicate between internal team and clients on project timelines, updates, and requests. • Write blogs, case studies on projects, and landing pages for partner programs and services for the BLKDG website. This includes copywriting and editing/photoshopping images. • Contribute to ideas and construct a somewhat regular newsletter to clients alongside the founders of BLKDG.• Assist with pitch deck development and reporting decks

Denver, Colorado, United States

• Primary contact for clients; coordinated meetings and plans between BLKDG team and client team. • Took ownership of internal company marketing and website content, including blogs

Aspen, Colorado, United States

• Sold private lessons to guests to foster premier customer service and ensure future return; promoted to serve as a sales lead mid-season• Audited reports on unpaid lessons and other missing payments to follow up with guests and ski instructors

Lakewood, Pa

• Co-led lifeguard training and scheduled, rotated, and motivated, a team of 20+ lifeguards every day.• Created new events for different age groups of campers at the waterfront, created and presented weekly awards to the camp of 450+, conducted performance reviews of lifeguards.

Lahaina, Hawaii

• Enhanced ability to multi-task in fast-paced environments, and engaged with customers about the company’s unique selling points• Created a weekly sales report on retail items that included recommendations for additional purchases to improve sales. Presented findings to owners.

Maui County, Hawaii, United States

• Optimized customer service skills and multi-tasking in a fast-paced environment

Lakewood, Pennsylvania

• Ensured the safety of the 50+ children at the waterfront; entertained and took care of a bunk of twelve 13-16 year old girls• Organized and ran the camp during a week-long, two-team competition where I was one of two leaders in charge in 2018• I also was a counselor/lifeguard in the summer of 2015

Athens, Ga

• Ensured safety for an average of 100+ swimmers daily and rotated a small team of lifeguards as point of contact for aquatics visitors.

Athens, Ga

• Certified safety of patrons at the various pools in the Ramsey Student Center for different activities including swim practices, diving practices, Intramural sports, Club sports, etc.

Atlanta, Ga

• Wrote for the company blog, created a company advertisement, developed six internal MailChimp campaigns, and collaborated on an editorial calendar• Presented research and creative executions bimonthly to senior level executives• Chosen as account coordinator for a mock project; developed opportunity and creative briefs and led client interactions

Ivyland, Pa

• Renovated pool policy and guidelines as a leader at the establishment and created a comprehensive employee handbook• Created employee, and pool schedules; co-operated club Facebook page; strengthened member relations

Bachelor Of Arts (B.A.), Public Relations, 3.78 Gpa

Activities and Societies: PRSSA

Bachelor Of Business Administration (B.B.A.), Marketing, 3.78 Gpa

Marketing & Public Relations

• Studied abroad at Bond University in the Gold Coast in the Fall of 2016 • Took four marketing/communications class while abroad: -Market.