Named “Best Sushi Grade Seafood” in the country by Food Network.Omnichannel CPG brand scaled to 7 figures in first 3 years. 35% YOY growth. High quality products with a truly sustainable focus. 150 SKU’s and counting.Now delivering nationwide. Available on Amazon, Walmart, UberEats, Weee!, and more.Nordic Catch also delivers B2B to grocery, boutique markets, restaurants, and distributors around the Greater Los Angeles Area.

W.R. Grace is a multi-billion dollar corporation with operations in over 40 countries.This position gave me experience working cross-functionally and exposed me to the intricacies of global, corporate communication. This was a temporary position amidst the MBA program.• Worked cross-functionally with various departments to develop a strategic new-product launch campaign• Conducted market research and price sensitivity analysis to better position a product, analysis proved a potential market share increase of 7% in 2014• Developed relationships with suppliers to coordinate sample testing used in assessing alternative sourcing opportunities; new source reduced cost by $500,000 annually• Evaluated market potential in North America and prepared a return-on-investment analysis to determine viability of bringing a foreign product to market• Determined best product pricing by proactively seeking the average selling prices of competitive products in various regions, domestically and internationally• Collaborated with Research & Development on new product development and executed launch campaigns for market penetration• Developed grassroots marketing strategies which improved our social media footprint by 11% in 3 months• Ensured brand consistency across all print and digital media by coordinating tasks between product managers, marketing communications department, technical services, and the graphics design team

Anderson Digital are leaders in the digital distribution of popular film and TV series to domestic and international platforms.This position gave me experience in the post-production and distribution segments of the media and entertainment industry. It demanded a high-level of communication with executives and the ability to handle multiple projects in a fast-paced environment.• Maintained day-to-day relations with key distribution partners including: iTunes, Microsoft, Hulu, Netflix• Utilized Google productivity suite (Docs, Slides, Calendar) across departments throughout the office• Updated metadata and timelines for asset delivery in Omega (in-house content management system)• Verified accuracy of sales data as compared distribution contracts to support royalty reporting to content partners• Scheduled meetings and kept a calendar for all managers; created and updated daily agendas• Managed and tracked the expenses and delivery of VOD content to and from vendors and clients• Streamlined the reporting process to reduce time by 67%, in which royalties were paid• Presented strategies to management that improved social media response rates by 25% annually• Created a timeline for Microsoft on release of film, Halo 4: Forward Unto Dawn, to coincide with Microsoft’s Xbox game release of Halo 4; gave updates to executives during bi-weekly conference calls

This position developed my ability to lead a team and further enhanced my management capabilities.• Trained new employees hired within a 7 store district by leading workshops during orientation• Performed as the acting manager during night shifts; involved in all customer interactions and issues• Managed all production processes, including tracking, deliveries, and quality checks• Led a team of 7 to achieve a top ranking in overall performance out of 16 stores in Orange County• Employed a quality-driven management approach when communicating tasks to employees leading to a 98% customer satisfaction rate month-over-month in 2011

Vanguard Cinema was a leader in the independent film industry. As a studio and distributor, their library of content included over 500 active titles of which 3 were produced in-house.This position gave me exposure to the film industry. I worked intermittently during my undergraduate studies, which included attending film festivals on weekends.• Performed as the liaison between directors, producers, and our content acquisition team• Edited catalog content used for promotional distribution and as trade show handouts• Processed invoices for accounting department and generated packing slips for distribution• Attended film festivals and conventions to assist in acquiring leads to build content library: LA Latino Int'l Film Fest (LALIFF), VSDA in Vegas (EMA), OC Latino Film Fest (Founded by Vanguard)