Julian Tan

Julian Tan Email and Phone Number

Consumer Goods Sales & Marketing Leader | Shopper Behavior & Innovation Commercialization Expert @ Haleon
Julian Tan's Location
Morristown, New Jersey, United States, United States
Julian Tan's Contact Details
About Julian Tan

Consumer goods sales and marketing leader who sees the big picture and acts on it by driving change within organizations and at strategic customers. Skilled at turning analysis and insights into business results through pattern recognition, innovative thinking, and expert storytelling ability. Well-balanced left/right brain and an ability to break down and communicate complex issues enable strong cross-functional leadership and coaching. Able to engage with ease across all levels and cultures and highly proficient at dealing with both people and ideas.For big companies: Skilled at building capabilities, teams and departments from the ground up or through reinvention, having led initiatives in eCommerce, digital retail marketing, retail architecture, POP design & execution, global sales harmonization, shopper marketing, human-centered design, category management, restaurant portfolio management and sales automation & technology.For smaller companies, venture capital & private equity firms: Expertise in market structure & entry analysis, business model design, net free cash flow valuation models, business case authoring, contract manufacturing, agency & broker management and retailer contacts, coupled with the broad experience and right attitude to wear any hat needed on the commercial side of the business.For consulting engagements: Trained facilitator with strengths in both unstructured and systematic innovation methodologies, business process reengineering including six sigma techniques, change management and sales force training & incentive design, as well as myriad quantitative and qualitative shopper & consumer research approaches and business intelligence experience ranging across every tool imaginable (ERPs, TPMs, syndicated POS & Panel, retailer data feeds, database & visualization tools).

Julian Tan's Current Company Details
Haleon

Haleon

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Consumer Goods Sales & Marketing Leader | Shopper Behavior & Innovation Commercialization Expert
Julian Tan Work Experience Details
  • Haleon
    Director, Shopper Science Lab
    Haleon Mar 2023 - Present
    Weybridge, Gb
    Strategic leader for the Shopper Science Lab in Warren and US Satellite SSLs responsible for crafting a long-term vision for the facility and developing a framework for continuous evolution of content and capabilities to ensure long-term relevancy. Drive retail collaboration and higher-level engagement with key US customers on high profile strategic initiatives. Partner with Shopper/Brand/eCom to provide strategic onsite research/analysis and elevate packaging & creative testing.
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  • Tanbrands
    Principal Consultant
    Tanbrands Jan 2020 - Present
    Co-founder of a boutique multi-consultant partnership, providing innovation and launch consulting to nascent fast-moving consumer goods manufacturing clients selling primarily in highly regulated healthcare categories. Key projects include launch advisory for Ready To (DTC Vitamin Startup), retail launch strategy for Rif (Natural Feminine Care), channel expansion for Hollywog (OTC Medical Devices), and white label OTC contract manufacturing for Fort Payne Pediatrics (Medical Provider). Strategic partner in the New Solutions Network.
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  • R3Set
    Head Of Sales
    R3Set Apr 2020 - Mar 2023
    New York, New York, Us
    Employee #1, responsible for all retail sales, customers and policy for the newly launched R3SET brand of Stress Supplements. Driving rapid distribution expansion at Target, with additional new grocery and drug customers to be announced this summer. Primary responsibility for Emerson Healthcare Group relationship and business development for non-brokered customers (e.g. Urban Outfitters). Occasional box-packer, product photographer, supply chain forecaster and paperwork data entry specialist.
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  • Bayer
    Director, Category For Grocery, Diversified & New Channels | Field Sales Leadership
    Bayer Jan 2019 - Jan 2020
    Leverkusen, North Rhine-Westphalia, De
    Hybrid sales role leading all category management for a broad spectrum of customers representing >$1 Billion in revenue. I led a geographically diverse team calling on an intriguingly disparate group of channels & customers, including Target, Kroger, Costco and Dollar General, as well as managing all customer-specific data sources enterprise-wide.
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  • Bayer
    Director, Sales Planning & Effectiveness | Hq Sales Finance & Operations
    Bayer Jan 2017 - Dec 2018
    Leverkusen, North Rhine-Westphalia, De
    Lead business planning, efficiency and effectiveness in order to create a distinguishable competitive advantage for the Bayer US sales force. Drive sales force productivity by influencing key decisions and securing corporate resources from platform functions, as well as overseeing >$250 million in trade budgets, the annual planning process and quota targets, customer P&L and revenue management, and legal and audit compliance.
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  • Bayer
    Director Of Visual Merchandising | Sales Cross-Functional Leadership Of Pop/Displays
    Bayer Feb 2016 - Jan 2017
    Leverkusen, North Rhine-Westphalia, De
    Lead design and development of all point-of-purchase materials, particularly temporary and permanent displays, as well as in-store technology and education, across our $3+ Billion US portfolio.
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  • Bayer
    Sr Mgr, Category & Shopper Solutions | Hq Category Management, Strategy & Insights
    Bayer Jan 2015 - Feb 2016
    Leverkusen, North Rhine-Westphalia, De
    Leading retail/shopper strategy and store design projects for Total Store, Total HBC and Total OTC, as well as shopper insights and aisle redesigns for Pain/Analgesics.
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  • Bayer
    Sr Mgr, Business Model Innovation | Marketing Innovation & Commercialization
    Bayer Feb 2014 - Jan 2015
    Leverkusen, North Rhine-Westphalia, De
    Intrapreneurship position in our Innovation & Design group, building out our innovation practice & culture and acting as commercial lead on numerous adjacent and transformational new ventures
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  • Bayer
    Sr Mgr, Digital & Regimen Solutions | Hq Sales Capability Building & Innovation
    Bayer Jan 2012 - Feb 2014
    Leverkusen, North Rhine-Westphalia, De
    HQ sales strategy position focused on Digital Solutions, Health & Wellness Regimen Strategy, and Business Intelligence.
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  • Bayer
    Team Leader, Category & Shopper Soutions | Field Sales Leadership
    Bayer Feb 2010 - Jan 2012
    Leverkusen, North Rhine-Westphalia, De
    Team Leader for Category and Shopper Solutions in the Drug Channel - Walgreens, CVS and Rite Aid
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  • Bayer
    Sr Mgr, Category & Shopper Solutions | Hq Category Management, Strategy & Insights
    Bayer Oct 2007 - Feb 2010
    Leverkusen, North Rhine-Westphalia, De
    Resposible for all national Category Excellence initiatives and platforms focused on the VMS category
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  • Bayer
    Category Manager | Field Sales Category Management
    Bayer Sep 2005 - Oct 2007
    Leverkusen, North Rhine-Westphalia, De
    Category manager with direct responsibility for a top 3 divisional customer with $100 million in factory sales, across Bayer’s entire OTC portfolio, focused on insights and shopper marketing
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  • Spectra Marketing
    Account Manager | Market Research Consulting
    Spectra Marketing Feb 2000 - Sep 2005
    New York, Ny, Us
    Fulltime onsite research consultant specializing in consumer micro-targeting, utilizing a novel and integrative consumer segmentation platform to deliver insights to clients & their customers
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  • The Hain-Celestial Group
    Associate Brand Manager | Marketing Brand Management & Innovation Commercialization
    The Hain-Celestial Group Jan 2001 - Aug 2003
    Hoboken, New Jersey, Us
    Product manager on $100+ million Celestial Seasonings brand team with rotating duties, eventually focused specifically on new products development and brand expansion into new beverage formats
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  • Wyeth Consumer Healthcare
    Market Research Analyst | Shopper Insights & Sales Automation
    Wyeth Consumer Healthcare Jul 1998 - Feb 2000
    New York, New York, Us
    Analyst in Market Research/Category Development, bridging all categories and brands, serving marketing and field sales, working closely with syndicated research suppliers
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Julian Tan Skills

Market Research Cross Functional Team Leadership Strategy Segmentation Marketing Strategy Competitive Analysis Shopper Marketing Crm Management Product Development Customer Insight Brand Architecture Consumer Products Leadership Advertising P&l Management Entrepreneurship Digital Strategy Business Model Innovation Change Management Innovation Management Retail Category Management Sales Management Business Process Improvement Fast Moving Consumer Goods

Julian Tan Education Details

  • University Of Colorado Boulder - Leeds School Of Business
    University Of Colorado Boulder - Leeds School Of Business
    Entrepreneurship/Entrepreneurial Studies
  • Georgetown University Mcdonough School Of Business
    Georgetown University Mcdonough School Of Business
    Management Excellence Program

Frequently Asked Questions about Julian Tan

What company does Julian Tan work for?

Julian Tan works for Haleon

What is Julian Tan's role at the current company?

Julian Tan's current role is Consumer Goods Sales & Marketing Leader | Shopper Behavior & Innovation Commercialization Expert.

What is Julian Tan's email address?

Julian Tan's email address is ju****@****set.com

What is Julian Tan's direct phone number?

Julian Tan's direct phone number is +186240*****

What schools did Julian Tan attend?

Julian Tan attended University Of Colorado Boulder - Leeds School Of Business, Georgetown University Mcdonough School Of Business.

What are some of Julian Tan's interests?

Julian Tan has interest in Devout Skier, Musician, Freelance Writer And Photographer, Enjoys Adventure Sports.

What skills is Julian Tan known for?

Julian Tan has skills like Market Research, Cross Functional Team Leadership, Strategy, Segmentation, Marketing Strategy, Competitive Analysis, Shopper Marketing, Crm, Management, Product Development, Customer Insight, Brand Architecture.

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