Julian Walker

Julian Walker Email and Phone Number

Product Marketer & Story Builder | Salesforce @ Salesforce
San Francisco, CA
Julian Walker's Location
San Francisco Bay Area, United States, United States
Julian Walker's Contact Details
About Julian Walker

My superpower is “grandma-proofing.” In other words, when grandma calls and says “Oh no…my iPhone isn’t working,” I can explain how to fix the issue in a way that an 80-year old can understand. I have the power to take seemingly complicated topics and clearly communicate a simplified message to the customer in a way that brings value to their life. As a seasoned marketer, I do this to drive business results across a variety of areas, including: ・ CUSTOMER INSIGHTS: I interview and empathize with consumers to unearth insights and distill them down to create actionable marketing strategies that solve for their needs.・ INNOVATION: I analyze macro-level consumer insights and data to create products and build brands that consumers find functional and emotional value in.・ STORY BUILDING & STORYTELLING: I take highly technical product innovation details and transform them into relatable stories that stand out from the competition and connect with customers.Human-centered, clear communication is the foundation to connecting with customers, fostering cross-functional relationships, and transforming something strong into something superb. I consistently harness this superpower and unleash my relentless focus on the customer to grow brands. Let’s make grandma proud!

Julian Walker's Current Company Details
Salesforce

Salesforce

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Product Marketer & Story Builder | Salesforce
San Francisco, CA
Website:
salesforce.com
Employees:
1
Julian Walker Work Experience Details
  • Salesforce
    Director Of Product Marketing
    Salesforce Aug 2022 - Present
    San Francisco, California, Us
    Strategic Service Cloud Product Marketer focused on:・Global Messaging & Positioning Strategy ・Product Launch Strategy・Website Strategy・Public Relations Strategy・Analyst Relations Strategy
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  • Salesforce
    Senior Product Marketing Manager
    Salesforce Aug 2020 - Aug 2022
    San Francisco, California, Us
    Role: Global Messaging and Positioning Lead for Service Cloud・Led Service Cloud messaging and positioning globally from the research phase to developing brand narratives/stories, messaging hierarchies, sales decks, and enablement materials that are used by Marketing and Sales teams worldwide・Enabled 1,700+ sellers on our new Workforce Engagement product by launching an 11-part enablement series・Oversaw 7 keynote productions from start to finish and coached senior executives on their scripts and delivery・Developed 8 Analyst Relations decks and executive talking points for analyst briefings (e.g. Forrester, Gartner)
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  • Salesforce
    Product Marketing Manager
    Salesforce Jan 2019 - Jul 2020
    San Francisco, California, Us
    Role: Retail & Consumer Goods Go-To-Market (GTM) for Service Cloud・Increased ACV by 26% YOY by leading new go-to-market programs for the Service Cloud Retail & Consumer Goods vertical・Increased sales pipeline by 194% YOY at the Connections 2019 event by expanding the Service Cloud footprint・Designed the slides and story for the Dreamforce 2019 Service Cloud Keynote, receiving our highest score ever
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  • (Usta) United States Tennis Association
    Graduate Consultant, Customer Engagement Strategy
    (Usta) United States Tennis Association Jun 2018 - Aug 2018
    Purchase, New York, Us
    ・Led a team of 4 to develop a digitally-led customer engagement and go-to-market strategy that is projected to double the adult USTA membership base from 500K to 1M and boost annual revenue by $9M・Developed the overarching strategy, brand positioning and value proposition using quantitative and qualitative research (e.g. surveys and consumer insights), business model innovation, journey mapping, member segmentation, and financial forecasting
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  • Northwestern University
    Graduate Teaching Assistant, Marketing Management
    Northwestern University Jan 2018 - Jun 2018
    Evanston, Il, Us
    ・ Coached 15 students per quarter to ensure they had strong grasps of key marketing concepts (e.g. segmentation, targeting, brand positioning)
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  • Adidas
    Marketing Communications Manager, Retail Experience (Dtc)
    Adidas Nov 2016 - Jul 2017
    Herzogenaurach, Bavaria, De
    ・Maximized a $7M annual budget by leading monthly window display and in-store presentation rollouts nationwide from the creative brief and design stages to prototyping and installation, while managing multiple creative agencies and timelines・Drove sell through of new collections by 90% in one week by reconfiguring the in-store customer journey and using retail displays to concisely explain product features and benefits
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  • Adidas
    Marketing Activation Manager, Retail Experience (Dtc)
    Adidas Oct 2014 - Nov 2016
    Herzogenaurach, Bavaria, De
    ・Generated $1M+ in a single day by rolling out the adidas Confirmed App to 11 new US markets for new product launches and training hundreds of sales associates nationwide, connecting the digital and in-store experiences・Boosted store traffic by 90% by leading nationwide marketing campaigns across digital and traditional channels・Increased week-over-week new sneaker sales by 85% by executing experiential events in direct-to-consumer stores・Received the Business Athlete Award for dedication to excellence, teamwork and flawless execution of cross-functional marketing initiatives
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  • Guess?, Inc.
    Assistant Marketing Manager
    Guess?, Inc. Jun 2014 - Oct 2014
    Los Angeles, Ca, Us
    ・Drove $6M in quarterly sales by leading direct mail / e-mail programs from concept phase through measurement and analysis・Increased new store opening ROI by 50% by strategically reducing activation costs and transforming the promotion strategy・Executed and oversaw cross-functional marketing initiatives, events and promotions for the GUESS and GUESS Factory brands covering omnichannel strategies online, in-mall and in over 300 stores
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  • Guess?, Inc.
    Marketing Coordinator
    Guess?, Inc. Jul 2012 - Jun 2014
    Los Angeles, Ca, Us
    ・Generated over $1M in sales and acquired over 200K new GUESS e-mail subscribers in less than 2 years by launching 6 sweepstakes and contest programs in the US and Canada, including our first-ever Instagram sweepstakes・Drove over $2M in sales in 1 year by launching the first-ever Student and Military Discount Program・Boosted sales by over $250K in a single day by planning and executing the company’s most profitable in-store event series ・As Intern Lead, created and implemented a three-part workshop series to train and develop our summer interns
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  • Guess?, Inc.
    Retail Marketing Intern
    Guess?, Inc. Feb 2012 - Jul 2012
    Los Angeles, Ca, Us
    • Increased retail sales and brand engagement by planning over 80 in-store shopping events for the GUESS and Marciano lifestyle brands, increasing daily sales by up to 250%• Distributed products with purchase to retail stores to boost sales and strengthen brand identity• Created a new invoice tracking process and effectively managed budgets over $100,000
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Julian Walker Skills

Event Planning Facebook Public Speaking Sponsorship Event Management Powerpoint Retail Marketing Promotions Mac Creative Problem Solving Word Excel Spss Marketing Pc Twitter Leadership Microsoft Office Integrated Marketing Time Management Marketing Strategy Project Management Project Planning Ethnography Product Ideation Digital Product Ideation Teamwork Management Cross Functional Team Leadership Production Training Experiential Events Sports Marketing Catalog Marketing Print Production Management

Julian Walker Education Details

  • Northwestern University
    Northwestern University
    Integrated Marketing Communications
  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Riordan Mba Fellow
  • Uc Irvine
    Uc Irvine
    Management
  • Sheldon High School
    Sheldon High School

Frequently Asked Questions about Julian Walker

What company does Julian Walker work for?

Julian Walker works for Salesforce

What is Julian Walker's role at the current company?

Julian Walker's current role is Product Marketer & Story Builder | Salesforce.

What is Julian Walker's email address?

Julian Walker's email address is ju****@****ail.com

What is Julian Walker's direct phone number?

Julian Walker's direct phone number is +191683*****

What schools did Julian Walker attend?

Julian Walker attended Northwestern University, Ucla Anderson School Of Management, Uc Irvine, Sheldon High School.

What are some of Julian Walker's interests?

Julian Walker has interest in Social Services, Children, Education, Gym, Hiking, Running, Movies, Health.

What skills is Julian Walker known for?

Julian Walker has skills like Event Planning, Facebook, Public Speaking, Sponsorship, Event Management, Powerpoint, Retail Marketing, Promotions, Mac, Creative Problem Solving, Word, Excel.

Who are Julian Walker's colleagues?

Julian Walker's colleagues are Florent Mathery, Ayushi Agarwal, Jhanvi Khudlain, Rajavamshi Sangaru, Pilar Baca Moro, Ed Neerose, Anita Mehra.

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