-Directed the transition from R&D to commercial operations, resulting in a 65% revenue increase and establishing leadership in the music technology sector. -Designed a tool that merged proprietary and generative AI, improving marketing effectiveness and profitability for music catalogue owners. -Created and executed global product launch strategies, including an emerging artist competition that attracted 10,000+ new users who submitting their work. -Conducted in-depth financial analysis and developed financial models to inform investment/acquisition decisions, drive business growth, and improve music publishing catalogue valuation methods.-Drove outreach initiatives alongside the CEO, resulting in partnerships with industry leaders such as Warner Music, Universal Music Group, Sony, and MIDEM.-Provided expert insights and data analysis of music industry market trends to guide company strategy.-Managed a cross-functional product development team, collaborating with AI experts, website developers, and payment processing systems. 
Website won Best Entertainment Website and Best Music Website at 2021 Web Award Competition.-Maintained full editorial control over company marketing collateral, ensuring alignment and brand consistency.

-Built an analytics model to optimize sales revenue, contributing to improved inventory management, pricing strategies, and efficient stock replenishment times.-Coordinated the Canadian launch of European brands Furla and Cath Kidston, overseeing initial market entry phases.-Successfully created and executed a B2C social and digital media marketing campaign, utilizing influencers and connectors for growth and enhanced brand visibility.

-Conducted research and financial analysis for real-time investment decisions for portfolio managers and was reviewed as a quick learner who worked autonomously and delivered timely and accurate results.-Developed an investment thesis to predict growth and profitability for 100+ foreign companies. Presentation deemed to have been the “best in class".

-Created a digital marketing strategy and execution plan targeting brokers and prospects increasing broker interactions by 14% during initial launch and yielded 142 sales leads. -Built an analytics assessment tool to assess marketing response rate for all initiatives that led to an increase of target database of 87%.