Julia Pastore Email & Phone Number

New York, New York, United States

The Feline Behavior Specialist conducts behavior assessments, socialization, behavior modification, andenrichment for the cats at the ACC Care Centers. This position works hands-on with cats; providing dailyone-on-one socialization time with cats showing timid or fearful behavior, using positive reinforcementand Fear Free techniques to help cats adjust.

Staten Island, New York, United States

-Use negative reinforcement for fearful/timid cats and positive reinforcement operant conditioning techniques to provide socialization.-Utilize auditory/visual/olfactory enrichment to promote healthy decompression and adjustment.-Use information from previous owner interviews, intake/behavior assessments and daily interactions to fill out pet preference.

NYC Metro Area

• Manage and execute experiential marketing campaigns in the NYC Metro area.Areas of expertise include: CPG sampling, OOH, tabling, postering, street team, guerrilla media, stenciling, drop-offs, market.
• Sourced & secured participation of over 2000 venues (nightlife, fitness, beauty, restaurants, etc.).
• Executed experiential campaigns for brands such as Food Bank of NYC, Procter & Gamble products, Banana Boat, Vidal Sassoon Pro Series, Playtex, Dove, Skintimate Moisturizing Shave Cream, Simple Cleansing Wipes, Ponds.

Brooklyn, NY

• Delegated responsibilities and coached team members to drive growth. -Collaborated with other team leads.
• Special Events/Fundraising: Promoted the 2014 Howl-O-Ween Bark Block Party Fundraising/Adoption Event, #12tails Calendar Fundraising Campaign. Booked and managed vendors. Created and distributed press releases.
• Responsible for producing newsletters, advertisements, donation requests and thank you email/social media campaigns; analyzed metrics resulting in improved conversion rates. Developed segmentation. Analyzed bounce.
• After deployment of the 12tails email campaign: round 1-had a 34% Open Rate, after round 2-donations rose from 35% to 53%, after round 3-donations rose from 53% to 65%, after round 4- donations rose from 65% to 74% of.
• After deploying a newsletter to save burn victim Catalina the cat, donations rose by 12% within the hour.
• Raised $5,555 to save Walter the Dog.

Greater New York City Area

• Scheduled and managed demonstrations for the NYC team with Demo Coordinators at venues.
• Hired, trained and managed brand ambassadors for special events.
• Merchandising: Maintained relationships with department heads, secured optimal shelf positioning and proper placement of promotional advertisements, requested end-cap and off-shelf displays.
• Advised owner about conducting grass-roots social media/email/online marketing campaigns.
• Used social media marketing to advertise events, maintain interest in the brand, conduct contests, capture email opt-ins and increase conversions to web traffic.
• Managed and executed customer retention/acquisition email campaigns from ideation to analyzation, managed campaign calendar.

• Initiated, managed and executed all email/social media/online/direct mail campaigns to increase customer base and maintain existing client relations.
• Managed all company finances in QuickBooks, project budgets and tax preparation.

New York, New York

• Managed email marketing production through the entire campaign lifecycle, maintained QA processes.
• Worked directly with email vendor and interacted with business units to ensure program success.
• Maintained email best practices, including browser/client compatibility and branding image use.
• Assisted in identifying, testing and implementing new tactics to improve conversion rates.

Greater New York City Area

• Executed social media/email marketing campaigns (ideation through analyzation) for customer acquisition/retention and for continuing training of my team.
• Maintained and enhanced daily/weekly reporting dashboards, email calendar.
• Utilized landing page results and CRM software to improve customer acquisition and retention, respectively.
• Attended conferences/expos to create brand awareness and identify cross-marketing opportunities.
• Served as Blog Editor: solicited contributions from colleagues worldwide, wrote and edited posts, and managed the editorial calendar.

New York, NY 10022

• Used email marketing to maintain investor relations by relaying fund performance and market information, fulfilling clients’ inquires and generating reports to show clients’ equity; organized client contact information.
• Assisted with due diligence reporting, marketing projects for prospective clients, pitch-books, etc.
• Attended Series 3 classes & privately explored Behavioral Finance as self-development opportunities.

Certified Cat Trainer, Feline Training & Behavior Modification, 96%

Ba, Psychology

Activities and Societies: Delta Xi Omega, American Marketing Association