Julia Pastore Email & Phone Number

New York, New York, United States

The Feline Behavior Specialist conducts behavior assessments, socialization, behavior modification, andenrichment for the cats at the ACC Care Centers. This position works hands-on with cats; providing dailyone-on-one socialization time with cats showing timid or fearful behavior, using positive reinforcementand Fear Free techniques to help cats adjust, and work with other staff to offer creature comforts,in-kennel enrichment (food, treats, toys), auditory, visual, and scent enrichment in order to promote thehighest possible quality of life for all cats in ACC’s care.

Staten Island, New York, United States

-Use negative reinforcement for fearful/timid cats and positive reinforcement operant conditioning techniques to provide socialization.-Utilize auditory/visual/olfactory enrichment to promote healthy decompression and adjustment.-Use information from previous owner interviews, intake/behavior assessments and daily interactions to fill out pet preference cards essentially assisting adoptions and in fear free animal care.-Finding the right fit for each adoption: take photos, write bios, review applications, conduct client interactions, provide counseling, process adoptions, provide documentation and follow-up.-Admissions: process intakes, upload animal interview information, set up kennels.-Completed Fear Free Shelters Intake & Admissions/Housing & Environment/Core modules. Member of the ACC Fear Free Committee.-Maintain cleanliness of kennels, provide food/water/toys/bedding/waste management. Help train new hires.While serving as a CCS at SIACC I completed the following internal trainings:-Safe handling & housing community cats-neonate training 2022-low stress feline handling-exotic animal supplies training-Urban Wildlife 101-Resolving the Public's Wildlife Problem in Minutes-DOH bite report training-fire safety training-Slips/Trips/Falls and Safe Back Lifting Training

Nyc Metro Area

• Manage and execute experiential marketing campaigns in the NYC Metro area.Areas of expertise include: CPG sampling, OOH, tabling, postering, street team, guerrilla media, stenciling, drop-offs, market research/surveying, custom events and promotions.• Sourced & secured participation of over 2000 venues (nightlife, fitness, beauty, restaurants, etc.).• Executed experiential campaigns for brands such as Food Bank of NYC, Procter & Gamble products, Banana Boat, Vidal Sassoon Pro Series, Playtex, Dove, Skintimate Moisturizing Shave Cream, Simple Cleansing Wipes, Ponds Luminous Clean Facial Cleanser, Febreze, Silk Milk, Gatorade G2, Fruit2Day, ABB Energy Drink, EAS Lean15 Protein Powder, Tresemme Platinum Strength, Pantene Color Preserve Shine Conditioner, Wheat Thins, Galbani Cheese, Grape Nuts Fit, Kashi, Clif, Dewar’s White Label, Octane Academy on Fuel TV, Dane Cook, The Sopranos, Chowder (A Chowder Book), Combined Insurance and more.

Brooklyn, Ny

• Delegated responsibilities and coached team members to drive growth. -Collaborated with other team leads.• Special Events/Fundraising: Promoted the 2014 Howl-O-Ween Bark Block Party Fundraising/Adoption Event, #12tails Calendar Fundraising Campaign. Booked and managed vendors. Created and distributed press releases.• Responsible for producing newsletters, advertisements, donation requests and thank you email/social media campaigns; analyzed metrics resulting in improved conversion rates. Developed segmentation. Analyzed bounce reports and subsequently cleaned out contact lists.• After deployment of the 12tails email campaign: round 1-had a 34% Open Rate, after round 2-donations rose from 35% to 53%, after round 3-donations rose from 53% to 65%, after round 4- donations rose from 65% to 74% of our fundraising goal!• After deploying a newsletter to save burn victim Catalina the cat, donations rose by 12% within the hour.• Raised $5,555 to save Walter the Dog.

Greater New York City Area

• Scheduled and managed demonstrations for the NYC team with Demo Coordinators at venues.• Hired, trained and managed brand ambassadors for special events.• Merchandising: Maintained relationships with department heads, secured optimal shelf positioning and proper placement of promotional advertisements, requested end-cap and off-shelf displays.• Advised owner about conducting grass-roots social media/email/online marketing campaigns.• Used social media marketing to advertise events, maintain interest in the brand, conduct contests, capture email opt-ins and increase conversions to web traffic.• Managed and executed customer retention/acquisition email campaigns from ideation to analyzation, managed campaign calendar.• Built website, curated articles/posts to drive traffic, improved SEO.• Created and implemented a more user-friendly and efficient reporting process, including extensive qualitative and quantitative metrics for event documentation/analyzation, managed field budget.

• Initiated, managed and executed all email/social media/online/direct mail campaigns to increase customer base and maintain existing client relations.• Managed all company finances in QuickBooks, project budgets and tax preparation.

New York, New York

• Managed email marketing production through the entire campaign lifecycle, maintained QA processes.• Worked directly with email vendor and interacted with business units to ensure program success.• Maintained email best practices, including browser/client compatibility and branding image use.• Assisted in identifying, testing and implementing new tactics to improve conversion rates.

Greater New York City Area

• Executed social media/email marketing campaigns (ideation through analyzation) for customer acquisition/retention and for continuing training of my team.• Maintained and enhanced daily/weekly reporting dashboards, email calendar. • Utilized landing page results and CRM software to improve customer acquisition and retention, respectively.• Attended conferences/expos to create brand awareness and identify cross-marketing opportunities.• Served as Blog Editor: solicited contributions from colleagues worldwide, wrote and edited posts, and managed the editorial calendar.

New York, Ny 10022

• Used email marketing to maintain investor relations by relaying fund performance and market information, fulfilling clients’ inquires and generating reports to show clients’ equity; organized client contact information.• Assisted with due diligence reporting, marketing projects for prospective clients, pitch-books, etc.• Attended Series 3 classes & privately explored Behavioral Finance as self-development opportunities.

Certified Cat Trainer, Feline Training & Behavior Modification, 96%

Ba, Psychology

Activities and Societies: Delta Xi Omega, American Marketing Association