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A global leader with proven expertise in key growth areas; strategy, marketing, digital experience, product, and brand strategy. Goal-focused to help organizations optimize their financial performance, improve their customer experience, and position their brands for success in the market. Flexible but focused management style with a talent for guiding diverse teams with varying experience levels, expertise, and cultural backgrounds.Areas of expertise include...- Strategic planning and implementation- Analytical, data-driven business approach that considers the long-term profitability impact of marketing actions- Customer journey optimization and customer experience (CX) simplification, including digital user experience (UX)- Marketing technology (Martech) strategy, platform interconnectivity, and software enablement for a seamless marketing operations workflow that delivers real-time profitable campaigns- Brand strategy, research, positioning, content marketing, and ongoing management- Portfolio management, including product development and go-to-market (GTM) strategy- Customer segmentation, strategy, challenger marketing, and account-based marketing (ABM)- Launch planning, execution, measurement, and improvement- Market optimization, including channel marketing strategy, deployment, and management- Project management (PMO) leadership- Expertise in financial budgeting and forecasting- Information technology (IT), database, and programming skills----Specializations: Account Based Marketing (ABM), Brand Experience & Brand Governance, Business Analysis, Content Management System (CMS), Customer Experience (CX), Digital Strategy, Collaboration & Implementation, eCommerce, Global Marketing, Go To Market GTM Strategy, Innovation, Insights & Reporting, Integrated Campaigns, , Leadership, Budget Management & Forecasts, Marketing Campaigns, Content Strategy, Marketing Operations, Marketing Tech Stack, Market Research, Market Trends & Market Research, New Product Launch Strategy, Product Marketing, Product Road Map & Product Management, SaaS Marketing, SEM, SEO, Team Leadership, Vision Setting, Adobe (Creative Cloud and Experience Cloud), Asana, Brightcove, Craft cms, Eloqua, Excel, Facebook, Figma, Google Ads, Google Analytics GA, HubSpot, Marketo, MS Office, Revenue Operations (RevOps), Salesforce, Sitecore, Smartsheet, Social Media Management (LinkedIn, Sprinklr, Tableau, Teams), Webex, YouTubeFor: CEO, President, Chief Marketing Officer CMO, Vice President
Axalta
View- Website:
- axaltacoatingsystems.com
- Employees:
- 7816
-
Global Director, Digital Customer Experience And MarketingAxaltaUnited States -
Digital Marketing Optimization | Global Brand Customer Journey | Market Strategy & GrowthGlobal Market Growth, Digital Strategy, Technology Orchestration, Consulting 2003 - PresentPennsylvania, United States+ Data driven market strategy to support business success.+ Leadership, team building and engagement.+ Smart management with data analysis, insights and application; leveraging A.I. for efficient got-to-market GTM strategy.+ Financial business optimization.+ Buyer personas and segmentation to target profit pools.+ Global brand strategy and market growth centers.+ International product launch, rationalization and product management.+ Customer Experience (CX) and Customer Journey Marketing (CJM) refinement.+ Digital campaigns that drive revenue.+ Optimized reporting and continuous improvement for stronger business outcomes.
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Senior Director Global Marketing (Digital, Brand)Otis Elevator Co. 2019 - 2023+ International marketing leader bringing consistency and stability to a global support team during a time of uncertainty, variability, and change. Expert in brand marketing and brand management, marketing strategy, competitive analysis, digital marketing, cross-functional team leadership, go-to-market GTM strategy, digital strategy, and market research. Drove impressive revenue gains.+ Successfully launched the Otis independent global brand—one of the first companies to launch on the NYSE virtually during the onset of the pandemic. + Guided critical retail shareholder advertising workstream, ensuring ZOSA tender offer was successful and capturing millions of impressions in Spain, leading to +4% EPS growth.+ Headed the first-ever global digital customer experience offered in 10 languages and featured thought leaders driving over 10K attendees in 100+ countries, ultimately leading to +15% incremental sales growth. Advanced demand generation techniques. Earned CEO Award.+ Supported sales’ interactive digital communications for strategic accounts, winning proposals with innovative ABM techniques.+ Enabled worldwide teams to deliver consistent and continuous digital brand experience, advancing globally accessible content management system (CMS). Advanced SEO in global organization. -
Vice President Marketing (Saas)Ricoh Usa, Inc. 2017 - 2019+ Expertly led a globally dispersed 40+ member product and marketing team to advance marketing strategy, digital marketing, integrated marketing, SaaS product marketing, and project management efforts, all supporting a product suite generating over $1B in revenue.+ Launched the company's first standardized API-enabled product-integrated cloud environments (ICE), a cloud solution for integrated workflow in highly regulated industries.+ Advanced Project Management Office (PMO) by overhauling department to focus on process mapping, formal project management, agile development and continuous improvement.+ Championed Americas brand perception messaging strategy, increasing unaided awareness.+ Owned general management function for visual communications business (Interactive Whiteboards,IWB) and cloud solutions, including cloud workflow solutions (CWS), launching API-enabled productintegrated cloud environments (ICE).• Established a core digital marketing function, hired a team leader and championed marketingtechnology stack evolution to consolidate technologies, including Adobe, Eloqua, Sitecore, HubSpot,Oracle CRM, Salesforce, Engagio and Seismic.+ Vertical marketing: Healthcare, Legal, Education, Corporate, Manufacturing, IT Services -
Marketing Director (Saas)Mckesson Jan 2016 - Jun 2017+ Directed a diverse and intelligent team who was responsible for devising and executing a cutting-edge digital marketing strategy for SaaS products and cloud services in the pharmaceutical industry. Directed content strategy, content marketing, email marketing, lead generation, SEO, and digital media to support pharmacy workflow, inventory optimization, Rx automation, and 340B government compliance software.+ Expanded our customer base, increased market share, and improved NPS by 27 basis points from negative to positive by leveraging online marketing+ Launched and promoted more than 30 API partner software applications, advancing the user experience (UX) and driving significant customer adoption in just a year -
Director Of Marketing And Product Management (B2B)Armstrong World Industries 2003 - 2013+ Played a critical part in the strategic evolution of B2B commercial business. Led a highly engaged team. Championed market research, branding, and competitive analysis and served as a Global Leadership Council and Global Marketing Council member. + Advanced the commercial product portfolio and business strategy to be the #1 B2B marketing brand. Optimized portfolio exceeding business plan expectations in IRR, NPV, and market acceptance+ Lifted and drove the go-to-market strategy, including sales enablement and strategic partnerships, for a sales organization.+ Expanded product development, product launch, and product management for a portfolio that represented over 60% of the division’s margin on 22% of its overall sales.+ Drove regional profitability by partnering with VP of Sales for ongoing distributor relationships, including supporting distributors with training, sales analysis, customer analysis, and marketing know-how.+ Led Digital Marketing strategy and execution, introducing new specifying tools that connected customer behavior to sales customer relationship tool (CRM) Salesforce (SFDC).+Built and championed new Customer Co-Creation business development model, delivering business process that incorporates qualitative and quantitative research with design and development, increasing accuracy and return on portfolio investment by nearly 80%. Received CEO Award.+ Vertical marketing: Healthcare, Legal, Education, Corporate, Manufacturing+Promoted from Product Manager to Design Director.+Promoted from Design Director to Director, Marketing & Product.
Julia P. Skills
Julia P. Education Details
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Finance, Portfolio Optimization -
Finance, Economics -
Digital Marketing -
Customer Experience Marketing -
Customer Analytics For Growth Using Machine Learning (Ml), Artificial Intelligence (Ai) And Big Data -
Strategic Storytelling: Maximum Impact In A Digital World
Frequently Asked Questions about Julia P.
What company does Julia P. work for?
Julia P. works for Axalta
What is Julia P.'s role at the current company?
Julia P.'s current role is Global Director, Digital Customer Experience and Marketing.
What is Julia P.'s email address?
Julia P.'s email address is pi****@****aol.com
What is Julia P.'s direct phone number?
Julia P.'s direct phone number is (415) 983*****
What schools did Julia P. attend?
Julia P. attended Boston University, Penn State University, Harvard Business School, Northwestern University, Wharton Executive Education, Columbia University.
What skills is Julia P. known for?
Julia P. has skills like Product Design, Marketing, Suspended Ceilings, Management, Market Research, Laminating, Contractors, Product Development, Team Building, Commercial Interiors, Business Development, Acoustical Ceilings.
Who are Julia P.'s colleagues?
Julia P.'s colleagues are Tejas Rao, Cristian Linares, Daniela Tarnita, Steffen Werth, Ishaan Jain, Douglas Saum, Mark Johnston.
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