Julia Sweeney, Mba Email & Phone Number

Milledgeville, Ga

Serve as creative and execution lead for omnichannel campaigns that capture the compelling story connecting Passion Purpose campaign brand to the Foundation’s mission, vision, and global impact.Drive a culture of innovation by conducting regular strategy meetings based upon insights to identify gaps and growth opportunities to strategize how to optimize and implement new digital and print methods to reengage donors and acquire new audiences resulting in 100% increase in donors and dollars for student giving in one year.Provide overarching guidance, strategy, and vision for the growth of digital marketing campaigns and analytics to improve messaging and expand reach that is illustrative of the University’s brand standards, guidelines, and mission resulting in the launch of a 48-hour $30,000 grassroots digital campaign.Maintain and enhance online platforms for user experience and accessibility – this includes writing web content, updating site structure, implementing web enhancements, and optimizing conversions.Write robust and motivating content, including microsite copy, emails, social media (paid and organic), phone, direct mail, and other communication materials, within the brand’s style and optimizing the Passion Purpose campaign narrative.

Athens, Georgia Area

Ramped-up the Parent Leadership Council marketing strategy, brand positioning, and value proposition in print media and assisted by evaluating visual assets, layouts, artwork, digital ads/social media plans, and suggested revisions in keeping with agreed-upon strategies and campaign objectives resulting in a 77% increase in giving in one year.Lead efforts to identify new content and communication opportunities to generate additional touchpoints and donation mechanisms to reach new audiences.Initiated and managed a brand refresh of the GeorgiaFunder campaign website including promotional mark, header image, and updated copy.

Gainesville, Florida Area

o Crafted a comprehensive annual giving strategy that increased commitments by 46% in the first year.-This annual plan included four direct mail solicitations, follow-up emails, a 24-hour Great Give Day, and personal phone calls to create relationships with donors.-Strategized, wrote, and designed all solicitations and graphics for Annual Giving initiatives.-Organized and monitored student volunteers to help with stewardship calls and thank you notes.-Increased donors by 112% in two years, with a jump in retention of 31% from the previous year.o Planned and executed all alumni and stewardship events including our Annual All School Reunion, Spring Social, and Director’s Leadership Circle Luncheon.o Built relationships with alumni, students, parents, and community members to encourage support for institutional advancement.o Designed and created stewardship pieces (thank you/holiday cards), event invitations, and social media posts.o Increased Facebook followers by 65% in one year and Instagram followers by 40% in two months.

Gainesville, Florida

Implemented payment solutions resulting in a 25% increase of on-time payments.Established an online presence increasing camp fulfillment rates to 98%.

Master'S Degree, Business Administration And Management, General, 4.0

Bachelor'S Degree, Finance, General

Activities and Societies: International Business AssociationI graduated with Cum Laude Honors. I was also on the Dean's List every semester.

High School Diploma

Activities and Societies: National Honor's Society, Track & Field, Cross Country