Julia Crosby

Julia Crosby Email and Phone Number

vPMM Lead | North America | Retail @ TikTok
San Francisco, CA, US
Julia Crosby's Location
San Francisco, California, United States, United States
About Julia Crosby

Seasoned full stack marketing leader with 11+ years of professional marketing experience, including 7+ years in product marketing. Dedicated to driving strategic marketing initiatives that fuel business growth and customer engagement, with a proved track record of success in leading cross-functional teams to launch successful products, execute targeted marketing campaigns, and drive revenue growth.Areas of expertise: Global product GTM strategy, campaign planning & execution, sales enablement, marketing analytics, user acquisition, engagement & retention

Julia Crosby's Current Company Details
TikTok

Tiktok

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vPMM Lead | North America | Retail
San Francisco, CA, US
Website:
tiktok.com
Employees:
73474
Julia Crosby Work Experience Details
  • Tiktok
    Vpmm Lead | North America | Retail
    Tiktok
    San Francisco, Ca, Us
    View
  • Tiktok
    Global Product Marketing And Strategy
    Tiktok
    San Francisco, Ca, Us
    View
  • Tiktok
    Global Product Marketing Lead, Search Ads
    Tiktok Aug 2024 - Present
    Los Angeles, California, Us
    View
  • Instacart
    Senior Product Marketing Manager
    Instacart Apr 2022 - Mar 2024
    San Francisco, Ca, Us
    Product area: Instacart advertising platform
    View
  • Instacart
    Product Marketing Manager
    Instacart Mar 2021 - Mar 2022
    San Francisco, Ca, Us
    View
  • Google
    Product Marketing Manager
    Google Mar 2019 - Mar 2021
    Mountain View, Ca, Us
    Product area: Google Assistant Developer Ecosystem• Product marketing • Growth marketing: website, newsletter, social & events• Channel management• Agency management
    View
  • Hello Network
    Marketing Lead
    Hello Network Aug 2015 - Mar 2019
    hello is an app that connects you to people who share your interests. Created by the founder of orkut.com. Learn more at hello.comResponsibilities:• B2C Marketing campaign management & execution (email, push, in-app messaging)• Lifecycle and programmatic marketing & automation• App analytics: tracking key metrics, creating dashboards (flows, funnels, retention & cohort analysis)• User acquisition (mainly through Facebook marketing platform)
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  • Symbio
    Online Marketing Manager
    Symbio Dec 2013 - Jul 2015
    San Jose, California, Us
    Full stack online marketer with a focus on: • Developing B2B marketing and lead generation campaigns (using marketing automation) • Responsible for social media marketing strategy and company blog • Established weekly marketing newsletter • Established content strategy including the launch of resource center for demand generation campaigns • Managing SEM campaigns & SEO strategy • Event management (conferences, roadshows, meet-ups, speaking opportunities) for lead generation
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  • Symbio
    Marketing & Social Media Associate
    Symbio Jun 2013 - Dec 2013
    San Jose, California, Us
    Social Media Marketer with a focus on: • Established the social media channels and social media marketing & content strategy (LinkedIn, Twitter, Facebook) • Increased website traffic through social media referrals
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Julia Crosby Education Details

  • Golden Gate University
    Golden Gate University
    Integrated Marketing Communications
  • International School Of Management, Germany
    International School Of Management, Germany
    International Management
  • Tecnológico De Monterrey
    Tecnológico De Monterrey
    Mexican Culture

Frequently Asked Questions about Julia Crosby

What company does Julia Crosby work for?

Julia Crosby works for Tiktok

What is Julia Crosby's role at the current company?

Julia Crosby's current role is vPMM Lead | North America | Retail.

What schools did Julia Crosby attend?

Julia Crosby attended Golden Gate University, International School Of Management, Germany, Tecnológico De Monterrey.

Who are Julia Crosby's colleagues?

Julia Crosby's colleagues are Luzimaria Silva, Paulo Guarani, Donia Mejbri, Feiyu Zhu, Justin Weber, Dongxuan Cui, Felipe Carvalho.

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