In my role, I will drive strategic growth and improve customer engagement through targeted marketing initiatives. By leveraging market insights and aligning with business goals, I will develop impactful go-to-market strategies that optimize our product offerings and increase market presence. I will focus on enhancing our channel marketing capabilities, refining brand messaging, and supporting sales efforts through data-driven approaches.Key responsibilities include:- Leading go-to-market strategies and lifecycle management for product offerings.- Conducting market analysis to identify trends and areas of opportunity.- Creating demand-generation campaigns to boost customer interaction and satisfaction.- Collaborating with cross-functional teams to drive sustainable growth and maximize impact.With a solid commitment to understanding customer needs and market dynamics, I will use analytical insight and teamwork to deliver results that meet and exceed business objectives. I will also leverage my subject matter expertise in diabetes and my lived experience to make impactful business strategy recommendations, which I will leverage in the aforementioned strategy, campaign, and programmatic work.

As the founder of "Rosie Becomes a Warrior," a children's book series designed to empower children with type 1 diabetes and their families to live their happiest lives, my primary function includes:- Identifying gaps in storytelling within the diabetes space- Creating stories for those impacted by diabetes that help fill essential gaps in resources, insights, and information sharing- Being a subject matter expert in the lived experience of someone with type 1 diabetes- Public speaking at diabetes space events- Creating and managing my book website- Showcasing my books at book festivals- Collaborating within the diabetes space to meet shared community goals- Fulfilling an omnichannel marketing strategy to expand the goals of my book seriesI am actively working towards pitching to have books in the "Rosie Becomes a Warrior" series included in JDRF's beloved "Bag of Hope."

As marketing project management lead in the non-profit diabetes space serving on the organization's marketing leadership team, my primary responsibilities include:- Managing a team of nine people and various agencies while overseeing marketing processes, operations, priorities, objectives, and key results, and project management in an agency-like startup culture- Owning the marketing team onboarding and contributing to the hiring of full-time team members and contractors to identify the best candidates- Creating team cohesion and improving collaborations to reduce siloed workflows- Working closely with executive leadership in marketing, business development, operations, and programs to inform an integrated marketing approach across creative and strategic initiatives- Managing high-stakes projects- Managing celebrity, partner, and influencer relationships- Marketing strategy and planning- Owning the creation of a standard operating procedure for the organization's project management software- Overseeing the Human Resources and Communications task force- Supporting the implementation of standard systems and communication expectationsI have been promoted throughout my time at Beyond Type 1 in the following ways:- Marketing Project Management Lead | May 2023-Present- Marketing Campaigns Manager | Jan.-May 2023- Project Manager | Sept.-Dec. 2022- Content Manager | Dec. 2021 - Sept. 2022

As marketing campaigns manager, my primary responsibilities included:-Managing agencies and a team of 22 to develop and execute the organization’s first and second multimedia marketing campaigns aimed at raising public awareness of the signs of diabetes- Owning marketing processes, operations, project management, and priorities during critical stages of marketing campaign development and execution to ensure we met our goals- Driving positive community impact and ensuring our campaign messages resonated with their lived experiences as people with diabetes

As content manager, my primary responsibilities included:- Collaborating with a team of five in creating high-quality multimedia content to fulfill the contract requirements of our partners and the needs of our constituents while maintaining the integrity and pillars of our brand- Upholding a clear brand voice and editorial guidelines with a team of five plus freelancers to ensure messaging and tone consistency across our digital channels while upholding SEO best practices- Pitching stories that resonate with our audience segments and their needs

As a member of Beyond Type 1's leadership council, my primary contributions were:- Advising the creation of the first COVID-19 resources page within the diabetes space when the pandemic started to ensure diabetes community members felt as safe and supported as possible during an unprecedented time- Participating in meetings and content creation as a diabetes space thought leader, using my lived experience to affect meaningful change for Beyond Type 1 and its constituents

As a freelancer at Beyond Type 1, I contributed to:- Supporting Beyond Type 1's social media, email marketing, and content marketing strategies through article creation, audience management, and email cleanup

My key achievements as Digital Marketing Specialist at Ledgeview Partners include:- Created 60+ promotional videos- Created 40+ case studies- Created 1000+ blogs- Created 70+ infographics- Hosted + helped with 35+ webinars- Contributed to a steady 10% follower growth over 4 years- Achieved placing #8 among 39,000 Microsoft Partners in Digital Marketing Excellence in 2019 by Fifty Five and Five, working on a team of 2 | Find the report here: https://insightspowered.com/wp-content/uploads/2019/07/Top50Report-2019-20.pdf.- Was recognized by my peers as being a channel marketing leader, achieving the Brooke Webb Smith Memorial Award in 2020 | Find the shout-out here: https://www.facebook.com/integritydata/posts/we-wanted-to-send-out-a-congrats-to-julia-flaherty-digital-marketing-specialist-/4194025910626359/. My primary responsibilities as Digital Marketing Specialist at Ledgeview Partners included:- Business-to-Business (B2B) digital marketing strategy ownership, managing multimedia content, editorial, email, content syndication, and social media strategies while also performing as the company’s graphic designer- Creating and upholding a brand and editorial guide to ensure messaging and tone consistency across offerings- Working closely with the directors of sales and marketing to ensure shared business objectives were met and leads were managed within our marketing automation tool, Act-On Software- Working in the company’s customer relationship management (CRM) system—Microsoft Dynamics—to support the marketing aspects of business account management- Providing valuable business insights to the sales team to help secure new business and nurture existing business- Participating in a marketing leadership group within the space to boost my networking, presentation, and collaboration skillsDuring my time at Ledgeview, I was promoted in the following ways:- Digital Marketing Specialist: June 2019 - Dec. 2021- Marketing Coordinator: Jan. 2018 - June 2019

My primary responsibilities as Marketing Coordinator at Ledgeview Partners most closely reflect those listed under "Digital Marketing Specialist at Ledgeview Partners," documented above.

My primary responsibilities and achievements as the part-time Events & Special Projects Manager at Insight Publications included:- Pitching and implementing the first “Young Professionals Insights” blog to the founder of the company- Producing several articles, supporting the company’s social media strategy, managing the company’s relationships with external vendors, managing the company’s participation in local business events to drive brand credibility and recognition- Supporting account management in an outbound and inbound marketing capacity to drive ad sales and readership- Managing relationships with local community leaders and networking during prominent local business events

As Wetpaint's Digital Strategist, my primary responsibilities included:- Overseeing the company’s digital marketing strategy, providing key business insights to the social media marketing team to improve audience engagement, conversions to the website, time spent reading articles, and the improvement of content themes- Monitoring and researching social media marketing trends to capitalize on them and improve user experiences and engagement across over 50 social media profiles- Managing celebrity relationships for an online publication’s high-growth content strategy- Managing the social media profiles and writing the social media copy for 20 different social media accounts on Twitter and Facebook daily

As Dana Classic Fragrances, Inc.'s Digital & Social Media Specialist, my primary responsibilities and achievements include:- Owning the company’s social media strategy, pitching and implementing the creation of Instagram profiles to complement the company’s Facebook presence, growing five new accounts from 0 to 10,000 (on average) in under one fiscal year- Managing the social media accounts for ten new and legacy Dana Classic Fragrances brands, including Instagram, Facebook, Twitter, and Pinterest, with Hootsuite- Pitching, owning, and implementing the company’s first influencer marketing strategy, saving the company significant funds annually- Managing influencers to support a clear sense of brand identity and messaging across our digital properties- Creating terms and conditions, vetted by legal, and running the company’s first giveaways to introduce new fragrances to the business-to-consumer (B2C) market- Supporting the launch of the company’s fragrance for a new generation, Eau So Love’s—a follow-up to its legacy brand, Love’s Baby Soft

As Sales & Marketing Lead at VEOND & ELIETIAN, my primary responsibilities included:- Managing a team of four in a wholesale fashion environment and warehouse setting to support the company’s business objectives- Achieving the biggest in-person sale at our New York tradeshow in 2015- Managing company marketing, operations, and business insights- Supporting the onboarding and hiring of freelancers, models, and new full-time team members- Managing photoshoots and tradeshows with models and freelancers- Managing hundreds of customers through an e-commerce platform and making cold calls to gain new business- Acting as the company’s social media, email, and web manager to drive sales and customer engagement- Coordinating with our website manager to optimize the user experience- Working closely alongside the company’s Chief Executive Officer to develop new business strategies

Social Media Engagement; Content Creation; Wordpress.

As Promotions Director, my primary responsibilities included: Social Media Accounts Lead; Brand Enhancement; Executive Staff Manager; Advertisement Design and Media Production Assistant. Previous Positions Include: Anchor, Teleprompter Operator, Floor Director, Entertainment News Writer, Audio Operator, Camera Operator, Panelist and Switchboard Operator.I was voted Staff Member of the Year by my peers in 2015.

As Arts & Entertainment Editor, my primary responsibilities included: Editorial Collaborator; Story Developer; AP Style Editor; Reporter Manager and Collegiate Press Conference Invitee. Promotions Include: Contributor (12/2013) promoted to paid Reporter (01/2014-05/2014), promoted to paid Arts & Entertainment Editor (09/2014-05/2015).I was voted Arts & Entertainment Writer of the year by my peers in 2015.

As an intern at TheDailyQuirk.com, I worked on writing entertainment and lifestyle articles on a weekly basis to effect target audiences. I also worked on creating video captions when Editors at The Daily Quirk went to San Diego Comic Con to increase the time effectiveness of the video releases.

Content Creation; Editorial; Social Media Engagement; Google Docs; E-mail Correspondence.

I was selected among a group of young women to host an It Girl's Night In sponsored by Teen Vogue at my university.