Julia Hatle Email & Phone Number

Bellevue, Washington, United States

- As the first content marketing manager for Unisys' new Digital Workplace Solutions (DWS) businessunit, collaborated cross-functionally with product marketing and solution architecture teams to establish and refine DWS messaging, build target personas and create content aligned to each stage of the buyer journey.- Created and managed DWS editorial calendar, crafting 330+ new B2B assets from 2022 through 2023including blog posts, podcasts, videos, ad copy, social media, webinars and more to position Unisysas a global thought leader while supporting SEO and sales enablement initiatives. - Led strategy, development and optimization of campaign content aligned with DWS go-to-marketplan, helping drive $950M in 2023 sales pipeline.- As a founding member of the content marketing team in 2022, partnered with leadership to build and standardize templates and project management workflows, establish processes to drive editorial success, and streamline content operations using Freedcamp, Optimizely, SharePoint and generative AI tools.- Led comprehensive DWS content audit and web copywriting workstreams for major corporaterebrand and website launch project in 2022, while also spearheading brand retirement andcontent/SEO migration initiatives for two acquired SaaS startups.

Bellevue, Washington, United States

Prior to Unify Square's acquisition by Unisys, I: - Oversaw Unify Square's content marketing strategy and editorial calendar, which included managing social media and web content; creating co-branded marketing assets with analyst partners; and driving all thought leadership initiatives.- Interfaced with technical product teams to distill product features into compelling marketing value propositions for SaaS and managed services sales collateral.- Led event planning and managed on-site logistics for two major industry tradeshows.- Directed public relations agency workstreams to ensure alignment with overall marketing strategy.

Seattle, Washington, United States

- Served as a trusted advisor for clients cross a diverse range of b2b and b2c industries, owning strategy, budget, project management and execution of media relations, internal communications, content marketing and digital marketing plans.- Helped lead strategic media relations and crisis communications response for the hospital with the nation’s first major COVID-19 wave from February - March 2020, liaising and prioritizing dozens of national and international press inquiries daily. - Procured and collaborated with external vendors in graphic design, web development, media buying, video and podcast production, and more to streamline multimedia content creation in alignment with clients' media relations strategies, brand messaging and sales goals.

Minneapolis, Minnesota, United States

- Ghost-wrote articles, blog posts and content marketing pieces for clients in consumer and b2b industries in accordance with brand voice and style. - Leveraged clients' news and original content with consumer and trade publications to result in thought leadership media placements.- Monitored and categorized media placements of clients and their industry competitors, creating quantitative and qualitative reports to guide future media strategy.- Drafted and edited social content for Facebook, Twitter and Pinterest on behalf of consumer and b2b clients.- Used social media monitoring tools to monitor multiple industries' trends and discourse to advise on client messaging and digital marketing strategies.

Bloomington, Minnesota, United States

- Initiated proactive media relations plans to secure both mainstream and trade coverage for clients, acting as tactical contact between client spokespersons and reporters to coordinate interviews. - Monitored media placements and built daily and weekly coverage reports for clients. - Distilled complex technical/industry concepts into engaging website copy, direct marketing materials, industry conference presentations and media briefings to support b2b client's PR and marketing objectives.

St Paul, Minnesota, United States

St Paul, Minnesota, United States

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

B.A., Strategic Communications, Spanish

Activities and Societies: Alpha Epsilon Phi Bachelor of Arts, Strategic Communications Bachelor of Arts, Spanish

Communication And Media Studies

Activities and Societies: Council on International Educational Exchange

Journalism