I specialize in the creation of visually stunning websites and the implementation of comprehensive digital and social media marketing plans tailored specifically for small businesses located in Upstate New York. My goal is to assist these businesses in attracting new customers and expanding their client base. By utilizing digital marketing strategies, I aim to enhance their online presence and increase their brand visibility. My services are designed to help small businesses thrive in the digital age by maximizing their online potential.

WorkHacks helps businesses and individuals be more efficient and productive. Everyone is busy and time is our most precious resource, yet we fail to optimize our workflow with the processes and tools that help you run your business like a well-oiled machine. Processes are inefficient. Tools are misunderstood. Email is broken and meetings are a time-suck.We work closely with your team to understand your business from the inside out. Then, we design a customized set of processes and teach you tools to help your business run at optimal efficiency.We also create digital products and courses to teach individuals how to master their workflow and be more productive.

Worked closely with the CMO and CEO of the company to develop and launch the first version of the product to the public. Responsibilities included the creation and management of our social presence, driving awareness and community in support of product and general marketing efforts. Additional responsibilities included managing our public relations efforts, working closely with our agencies to secure mainstream media coverage in print, TV and digital outlets. I also served as a new media expert to various divisions within our parent company, the Hearst Corporation.

Lead strategist and internal evangelist for social media within the department of Global Web & Digital Media. Grew the brands social media presence by 150%, driving over $500,000 in online sales within 12 months. Responsible for deploying social media programs and technology to create innovative and creative campaigns in support of product, brand, and marketing initiatives.

As the first hire at Undercurrent, I worked directly with the founders of the company to create, sell and implement new digital media services. My role involved developing strategies for deeper and more lasting relationships in the digital space, exploring new measurement models for these emerging environments, and imagining the future of digital and mobile communication. Clients I worked with include Pepsi, Ford, CNN, BMW, Tennis Channel and Yahoo.

Established Schneider Associates social media practices helping the agency expand their service offerings to include social media strategy, planning and execution. As the sole leader in the practice, my responsibilities included selling current and potential clients on our new social media services. I built programs for clients in industries ranging from consumer packaged goods, hospitality, quick service, mobile and retail.

Supported the rollout of the 'Making Change for Katrina' campaign, a national fundraiser to build Habitat for Humanity Homes for Katrina victims. The campaign collected funds by partnering with 12,000 Coinstar locations nationwide to prompt and collect spare change donations at cashout. Both then and today, Carol Cone, the founder, CEO and Chairman of Cone, Inc., is recognized as the nation’s leading Cause Branding agency and consultancy. I did not graduate with a degree in marketing, and I certainly was not qualified on resume paper to work there. Lucky for me, through the help of a mutual friend, I was able to get a meeting with her. I pitched a few (at the time) innovative ideas to complement and support their traditional PR efforts, using free new media platforms to spread the word online. And just like that, I was hired for the summer. My most successful efforts involved creating and managing a blog (on Blogspot, ha!) to share press releases, media coverage, footage from events and progress toward our goal. I also created the agency's first interactive "digital press release," using PRNewswire's new features where you could include links, media and such. I organized and executed a blog outreach program that targeted do-good and mommy bloggers to help spread the word and in return feature and link to them on our blog. Win-win-win.