Supports Scotia Wealth Management Marketing in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.- Leads and drives a customer focused culture throughout the team to deepen client relationships andleverage broader Bank relationships, systems and knowledge.- Accountable for deploying and measuring marketing & communication campaigns to achievebusiness line targets for products and/or partnerships.- Leverages deep product and process expertise, and results-based marketing levers to achievebusiness objectives and marketing goals including awareness and lead generation.- Supports the development and execution of various marketing tactics to drive value and generaterevenue. - Partners with other business line Marketing and Engagement Marketing teams to deliver integratedend-to-end marketing programs, campaigns and experiences.- Unites all stakeholders around a unified visual brand and champions creative excellence, using results,and marketing expertise to ensure our marketing is consistently differentiated from our competitors anddriving results.

Accountable for the development and execution of omni-channel marketing and communications plans in support of our lead nurture program and lead lifecycle. This role is responsible for owning the strategy and execution of our marketing qualified lead nurturing program and lead lifecycle, which aims to drive lead growth.Duties & Responsibilities• Own the lead lifecycle and nurture strategy, working in an integrated manner across teams in order to design and execute on a robust lead nurture program. Bringing stakeholders across Marketing and the Business together around a common mandate to improve the lead lifecycle and client experience• Guide a working group of cross-functional partners including Digital Channels and Marketing Operations team to optimize our channels and MarTech for lead nurturing• Act as an Integrated Marketing SME by planning in lockstep with the Integrated Marketing team to ensure alignment on any go-to-market planning• Lead the content and creative strategy and planning required for the program alongside Brand and Content teams, working to identify and produce the content required for nurture program deliverables• Own the relationship with agency partners to build and implement a lead nurturing project roadmap, consisting of a measurable phased approach that is scalable• Own the creation, documentation and socialization of lead nurturing and lifecycle processes, programs, procedures and integration with other systems, in order to build out our team’s capacity to scale well into the future• Create and maintain an efficient nurture program that leverages self-serve, templated and automated capabilities within our MarTech and enterprise systems.

Responsible for developing, implementing and analyzing integrated marketing campaigns that align with the business objectives and targets. Brief and collaborate with cross-functional teams to build a strong strategic plan. Coordinate the execution of all campaign tactic with the marketing channel stakeholders. Monitor and report on the campaign results, optimize as needed.Duties & Responsibilities:- Manage key projects: update project plans, report on project status and ensure progressagainst target dates for multiple internal and external stakeholders- Accountable for coordination of various marketing campaigns for the lead generationteam, including tracking campaign deliverables and obtaining required approvals in WorkFront to ensure project deadlines are met- Liaise with key stakeholders within Marketing, Content and Communications, & others as needed- Proofread to ensure content is accurate and meets brand standards, legal and regulatory requirements- Perform a variety of administrative functions, including budget tracking, creating purchase orders, verifying invoices, and correspondence- Communicate to stakeholders the requirements for them on various campaigns- Monitor performance of campaigns: suggest course-correcting action when necessary.- Collect and analyze data on campaign performance and participate in post-mortemstage of projects to identify opportunities to constantly refine campaigns- Interact with suppliers (Marketing agencies, freelancers, etc.)- Assisting with improving marketing processes

Supports all programs and campaigns across the entire marketing team. Work closely with the Marketing Managers to coordinate various campaign tactics, ensuring a smooth execution and maintaining strong communication with all key marketing channel stakeholders.The key accountabilities:- Assists with the coordination of various marketing campaigns for the lead generation team, including tracking campaign deliverables and obtaining required approvals to ensure project deadlines are met- Supports the media buy for marketing campaigns, including coordinating ad production- Supports with the various tasks involved in running an email campaign through Marketo- Coordinates content for social media posts as part of ongoing campaigns and gather required approvals- Liaises with key stakeholders within Marketing, Content and Communications, & others as needed- Proofreads to ensure content is accurate and meets brand standards, legal and regulatory requirements- Performs a variety of administrative functions, including budget tracking, creating purchase orders, verifying invoices, and correspondence- Back up support for other administrators/coordinators during peak times which involve: supporting the co-ordination of the Marketing All Staff Meetings, Monthly calls, gathering information for Quarterly Board Reports; supporting the Regional Marketing team on event planning and execution

The key responsibilities of the position consist of event support and co-ordination of promotion material and campaign content, and facilitate execution of programs and campaigns. The key accountabilities:- Co-ordinate production of materials using Marketing Central- Prepare event materials and coordinate shipping- Coordinate the processing of data collected at events in MX360- Participate in post-mortem process held after events- On-site event support (registration, co-ordination, etc.)- Co-ordinate Marketing All Staff Meetings, monthly calls, gathering information for Quarterly Board Reports

Consists of the following regular tasks, and working closely with the Marketing & AC Hub Coordinator with additional daily accommodations as needed:- Responsible for updating and maintaining the marketing department's documentation- Assists with editing and/or summarizing AC Hub reports and documentation- Responsible for managing the assignments' agenda for the AC Hub team- Assists with preparing and setting up the AC Hub events- Responsible for preparing, setting up, and running event promotion booths- Assits with the production of marketing materials- Assits with marketing the Peer Mentoring program at the AC Hub- Responsible for some aspects of social media, particularly managing the Student Support Services Pinterest account- Assists in updating pre-orientation email lists- Assists in constructing post-event surveys

Downtown Rideau is a Business Improvement Area (BIA) branding as Ottawa's Arts, Fashion & Theatre District. The mandate is to promote Downtown Rideau as a destination for shopping, dining, culture and entertainment. The EPA is responsible for assisting with implementing event and promotional activity identified in the Marketing & Operations work plan, and any other event requirements of the Downtown Rideau Business Improvement Area (DRBIA). The EPA position works with a volunteer board of directors, committees, DRBIA members, public, municipal staff, police, social service agencies, suppliers, consultants and property owners.Specific Responsibilities - Assist the Events & Promotions Coordinator with implementing the BIA’s Signature Events requirements (Chill Factor during Winterlude, Living Flag on Canada Day and Downtown Rideau Zone of Nuit Blanche) including site plans, logistics, partners/volunteers/suppliers relations, evaluation, applications and orientation sessions. - Provide weekly website updates on Happenings page. - Assist the Events & Promotions Coordinator with administration requirements following the office systems procedures and record keeping requirements; and minute taking of marketing and operations related meetings. - Source artists and suppliers to maintain a contact list for participation in various activities. - Keep thorough and accurate records and file management of all marketing initiatives including both hard and electronic files. - Assist Events & Promotions Coordinator with implementation of festivals and events sponsorship and partnership agreements including delivering promotion materials to members, install events materials, oversee activity on public space and on-site at special events, etc.