Julia Staleva Email & Phone Number

Russia

Moscow

Duties:- Developed marketing and PR strategies for B2B products promotion and lead generation;- Digital marketing (content generation, content planning, managing teams of copywriters, designers);- Developed the website architecture (drafted and coordinated texts, stated technical specifications to designers);- Launched a promotion campaign in Telegram (Telegram Ads);- Work with such analytics systems as Yandex.Metrika, Amplitude, Brand Analytics, Medialogy- Ensured the company's participation in conferences/exhibitions/forums;Achievements:- Worked out the structure and adjusted the processes in the marketing department.- Conducted a full-scale marketing research, based on which the website was developed, sales processes and communication with customers were built.- After the launch of the digital product, I increased the conversion rate of banner traffic from 1.5% to 9%- Ensured the company's participation in the forum at a price 2 times lower than the stated one, and also independently prepared a great number of events.

• Launch of a PR-campaign in the CIS (Belarus, Georgia, Armenia);• Work with representatives of the world media (USA, Europe, CIS);• Initiation of publications in foreign media;• Compilation and extention of the media base (USA, Europe, CIS);• Work with monitoring systems (Brand Analytics, Medialogy);• Content plan for LinkedIn, Facebook;• Content creation for LinkedIn, Facebook;