Adult Drinks ReimaginedDioniLife is a 100% pure play alcohol free portfolio of brands.

Created the B2B channel strategy for the US, generating $2.8M in sales. Team is comprised of 12 individuals with channel focus in wineries, independent and chain retail, independent and chain restaurants and distributors. Ownership of P & L, and AOP. Recruited to Coravin to build the B2B channel & team.

Deliver an annual plan, generating $140M in revenue, with a budget of $17.4MCoach Commercial and Food Service sales team to build and execute the right plan, achieve all annual KPI targets, and consistently monitor all On Premise performance (volume, distribution, quality, consumer/industry marketing, festival activations)Establish clear distribution strategy, deliver up-to-date tools and processes to field teams, guide field team to implement strategy across distribution networkDrive all On Premise personnel to strongly collaborate with their respective distributorsOversee BU distributor budget and lead On Premise Distribution Managers to deliver the annual plan with appropriate resource allocationCollaborate with regional GMs to allocate resources across BU with highest return on investment for volume growth and/or image developmentMaintain strong relationships with top Distribution Partner management and top On Premise accounts within the BU to ensure best-in-class executionUtilize category expertise to deliver scalable programs to help shape national On Premise channel strategyCoach and motivate team to increase engagement and productivity through regular in-person meetings and market reviewsDeliver current strategies, tools and processes including account contracts, audit and consumption activation tools to all BU On Premise field teamsManage On Premise Marketing program to deliver innovative, trend setting activations throughout the BUDevelop and implement annual consumer and industry marketing plan; regularly evaluate effectiveness of On Premise marketing programsLead festival managers to create annual BU festival plan, execute best in class activations across all festival partnerships, and deliver on site audits of top festivalsDrive negotiations process with major festivals and On Premise marketing partnerships

Lead the strategy & execution of the Resort, Casino & Emerging Business Channel of On Premise National Sales, delivering 20% of total On Premise National Sales volume & managing a budget of $1.7M.

Developed new partnerships with key On Premise National Accounts: Omni Hotels, SBE Group, Taco Bell Cantina, Pizza Hut Delivery, Aimbridge Hospitality, Cipriani, Mr. C Hotels & Hickory TavernParticipated in the RFP process to recruit for a new marketing agency for On Premise National Accounts

Responsible for contributing to the achievement of the Divisional profit and volume goals by working directly with the Distributor in the development, presentation and implementation of all Divisional marketing and sales programming.Lead and manage key account team responsible for the top 300 Remy Cointreau Accounts. Responsibilities include, but not limited to: managing A&P budget, programming for distributor and key account managers and overall execution in the market.

Managed a portfolio of 30 brands within the Diageo portfolio, working exclusively with the Charmer-Sunbelt Open States Teams (NY, DC, MD, SC, CO, AZ, DE). Priority brands include, but not limited to: The Classic Malt Portfolio (including all special releases and rare malts), George Dickel Tennessee Whisky, Zacapa Rum & the High Energy Shot Portfolio. Responsibilities include managing the P&L, pricing, programming and driving market execution on the specific brands within the portfolio.Territory generated $47 million in NSV in Fiscal 13, managing a budget of $1.7 million dollars.

Responsible for overseeing and executing against the goals and objectives in the "Nontraditional Channels" of business (where product is consumed both on-premise and off-premise) in IL, WI, MN, OH, KY, MO, IA, MI and IN. Channels include: Military Bases, Colleges & Universities, Vending, Food Service, Quick Service Restaurants, Specialty Retail & Transportation.Increased business 20% both years in position.

Managed an account list in the "Nontraditional Channels" of business (where product is consumed both on-premise and off-premise). The channels consist of : Military Bases, Colleges and Universities, Vending, Food Service, Quick Service Restaurants, Specialty Retail and Transportation.Increased sales by 21% in one year.Executed five 360 degree marketing activations on military bases throughout the Midwest, gaining 1300 cases, 9 incremental mass displays and generating 50,000+ media impressionsWorked with key decision makers to submit RFP’s, increase points of distribution from 48 to 80 develop unique beverage/shelf/display programs, , and contracts growing collegiate business by 24% in 2010Increased points of distribution in the transportation channel from 96 to 129 in 2010, growing the channel 36%Worked with GM and management team at O’Hare to grow POD and total case sales to the #1 airport in the US. Sales at O’Hare Airport are 56% of the total sales for the transportation channel in the Midwest, and sold at 100% of all viable outletsGrew vending channel 46% over prior year through programming with key operators, aggressive route driver incentives

Created and supported unique events and activations in collegiate, sports and culture that represent Red Bull's unique brand values, to drive awareness and increase brand loyalty with the consumerCollaborating with the On Premise & Off Premise Channels to create and execute 360 degree activationsManaged events & event logistics as well as a team of 7 event labor managersManaged the sampling program for Missouri and Southern Illinois, directly managed a Team Manager who managed a team of 14, worked closely with the Consumer Collecting Manager to ensure strategy was met to company expectations, sampling 150,000+ cans in 2008Managed 7 student brand managers on 6 campus’ in Missouri and Illinois, developed programs/events unique to each campus via these students to build loyalty with the target demographicDeveloped David Roth Soccer Clinic, recognized company wide as “best practice” and received 50,000+media impressions

Responsible for growth, in account execution and brand building activations in the top 100 image and volume on premise accounts within Western Missouri, through this, generated 48% of on premise case volume produced in Western Missouri.Increased overall On-Premise sales in Western Missouri by 26% in 2006 and 12% in 2007 Directly managed the top 100 volume and image accounts, generating 48% of total serving units in Western Missouri in 2007Increased distribution in the On-Premise Channel from 43% in 2005 to 56% in 2006, through aggressive sales tactics and solid distributor programmingCollaborated with Sales and Marketing counterparts to develop programs to increase staff loyalty, such as Red Bull Wake at the LakeJuly 2007 one of four sales representative in the Mid West to win an incentive trip to Alaska for highest increase in sales and distribution in both On and Off Channel SalesManaged and implemented successful sales drive programs in the On-Premise Channel with 6 distributorsDeveloped a yearly business plan and budget forecast with the Missouri TeamManaged a budget to ensure ROI is completed to company expectationsSuccessfully contributed to the implantation of promotional programs on a nightly basis that optimized revenues in the On-Premise Channel

Managed a high profile territory in downtown St. Louis, consisting of 95 accounts and grossing over $100,000 each month.