Julia Van Meel Email & Phone Number

Rotterdam, ZH, NL

As team lead marketing of the valantic customer experience division I work together with a team of 10 marketing managers throughout Europe to create a strong B2B brand and drive leads. Projects that we work on are:- Creating a divisional marketing strategy;- Optimizing our (online) customer journey;- Initiating Brand & Lead gen campaigns;- Data driven.

Rotterdam, Zuid-Holland, Nederland

Responsibilities:- Managing the marketing team- Develop marketing strategy (inbound marketing, ABM, online marketing)- Generate new leads and nurture leads- Report on key metrics- Marketing automation, eg HubSpot- Sales- & marketing alignment

Rotterdam En Omgeving, Nederland

Developing strategic marketing plans, messaging and campaigns along with associated budgets and calendars;Provide counsel on issues raised by team of directors as a “sounding board";Create and execute a customer focussed marketing strategy by implementing Hubspot's software and mindset for our sales & marketing activities;Utilizing our marketing automation.

World

After 5 great and challenging years in the beautiful Rotterdam Marriott Hotel, I’ve decided to go on a new adventure! During this period I traveled the world for 250 days together with my partner, to get inspired and enjoy life! Visited Countries: Peru, Bolivia, Chile, Argentina, New Zealand, Australia, Taiwan, Thailand, Malaysia and Indonesia

Rotterdam Area, Netherlands

• In my role as Marketing Manager at the Rotterdam Marriott Hotel, I was responsible for developing and implementing marketing strategies to meet the hotel’s organizational objectives. Over the years I worked on many.
• Translate the marketing strategy into actions by developing operational marketing and promotional plan;
• Overall responsibility for brand management and corporate identity.Online Marketing- Website
• Maintain and update the website content including content creation;
• Conduct regular audits of the hotel website by A/B testing, tracking conversion rates and analyzing analytics to make improvements and increase the overall performance.- PPC / Metasearch
• Use search engine optimization, paid search campaigns and other online marketing tactics to increase penetration with target customers;

Rotterdam Area, Netherlands

• General
• Develop and execute the marketing and communication strategy in line with the hotel’s objectives and with an increased financial return;
• Translate the marketing strategy into actions by developing operational marketing and promotional plan;
• Overall responsibility for brand management and corporate identity;
• Create, build and load The Manhattan Hotel brand with one consistent message throughout all channels.Online Marketing- Website
• Maintain and… Show more General

Rotterdam Area, Netherlands

• Create, build and load The Manhattan Hotel brand with one consistent message throughout all channels;
• Ensure a Social Media strategy and planning is in place, in line with the hotel’s sales and marketing strategy and managing the Social Media Team;
• Translate the marketing strategy into actions by developing operational marketing and promotional plan;
• E-commerce activities, such as improving and analyzing online sales and traffic and updating/improving the website (desktop… Show more
• E-commerce activities, such as improving and analyzing online sales and traffic and updating/improving the website (desktop, mobile, tablet);
• Public relations: planning PR activities, writing press releases and generating media attention for The Manhattan Hotel Rotterdam;

Rotterdam Area, Netherlands

• Created marketing communication strategy;
• Created and executed direct marketing campaigns;
• Online marketing: created website and Facebook page, researched and implemented online sales possibilities;
• Handled the tasks of issuing insurance policies and advices to insurance holders;
• Financial administration.

Rotterdam Area, Netherlands

• Coordinated advertisements and mailings;
• Keeping financial records and purchasing documentation up to date;
• Supporting tasks for commercial director and sales team.

Madrid Area, Spain

• Handled services/ consultancy contracts and validate documentation;
• Issued invoices and solved invoice problems;
• Daily communication with the international project- and business consultants.

Rotterdam Area, Netherlands

• Coordinated advertisements and direct mailings;
• Involved in making marketing strategies, annual marketing plans and budget;
• Organized various product knowledge training days for dentists and dental hygienists in the Netherlands to promote Oral-B products;
• Supporting tasks for sales team.

Amsterdam Area, Netherlands

• Recruited, trained and managed a research team (4 persons);
• Responsible for content on website Thomas Cook Netherlands (Thomas Cook, Neckermann, Vrij Uit and Belvilla);
• Planned, prepared and guided research trips;
• Created year schedules.

Master, Hospitality

Activities and Societies: Overall project coordinator for final research project (class project) ‘The current status and role of.

Postdoctoraal Customer Insight & Marketing Intelligence, Marketing Intelligence

Activities and Societies: Thesis: how to create value from existing and new big data - by focussing on creating superior value for.

Nima-B Consumer Marketing (European Marketing Confederation (Emc)), Marketing Manager (Level 6)

During this course I learned the following: - Insight and skills to determine the core bottlenecks of a company (in product and market.

Wft, Certificates Financial Supervision Act (Wft – Dutch Law)

Activities and Societies: - Fundamentals Financial Services - Non-life Insurance - Life Insurance / investments in stock market.

Bachelor, Tourism

Activities and Societies: Specialisation Media & Marketing with emphasis on interactive marketing and CRM Thesis: SMS marketing Thomas Cook

Beginner Language Course Mandarin, Chinese

Language course Traditional Mandarin / Chinese