Julia Tran Email & Phone Number

San Francisco, Ca, Us

New York, New York, Us

Austin, Texas, Us

Atlanta, Georgia, Us

New York, Ny, Us

• Drove the organic growth strategy for MongoDB Atlas in close collaboration with our Growth teams, including product, design, analytics, UX research, engineering, integrated marketing, developer experience• Led ideation and experimentation of different growth strategies across customer lifecycle to optimize for acquisition, activation, monetization, and retention and share learnings with the wider organization• Increased experimentation velocity on product and conversion pages, focusing on content and messaging• Acted as expert on the customer journey and experience through research and analysis to identifyopportunities for improvement• Managed web experimentation and SEO strategy to improve key website and CRO metrics

New York, New York, Us

• Launched new product line Service Catalog in conjunction with Series B fundraising announcement• Built out product marketing function by developing go-to-market process and success metrics to ensure launch readiness, cross-functional alignment, and tracking to revenue goals• Led development of product messaging and positioning, branding strategy, and marketing website overhaul• Developed a deep understanding of customer needs, competitive landscape and alternative solutions, synthesized research into consumable views to share with cross-functional teams

Santa Barbara, California, Us

• Consistently create and execute revenue-focused go-to-market strategies and launch plans that drive overachievement of business goals across customer base and the Corporate and SMB market• Develop compelling messaging that positions product as a purpose-built solution to the SMB segment, partnering closely with Product, Value Added Services, Services, Sales and the broader Product Marketing team • Develop thoughtful go-to-market strategies for various product launches and pricing increases, test and iterate on new messaging and work closely with stakeholders across the business to ensure optimal positioning and cross-functional alignment• Manage end-to-end marketing campaigns, from market and customer research to Go-To-Market planning to sales and marketing collateral development to launch• Own product and competitive positioning, market analysis, and customer persona development, including collecting, synthesizing, analyzing, and distributing intelligence

Huntington Beach, California, Us

• Managed customer lifecycle strategy to drive product usage, subscription, retention, and advocacy• Created and managed the customer segmentation strategy to develop personalized customer journeys based on transactional and behavior triggers, customer trends, data-driven personas, and cohort analytics• Drove end-to-end execution of campaigns, including developing product go-to-market strategy, creating experimental framework of A/B and multi-variate tests, launching campaigns, analyzing result • Optimized campaigns through iterative design, focusing on customer segmentation, subject lines, content, images, send, list hygiene, deliverability, and channel• Developed and launched unified communication strategy, maximizing impact from various channels

Coventry, England, Gb

• Reported directly to VP of Strategy, Sales and Marketing and supported senior leadership with executive-level presentations, actionable findings, and data-driven recommendations • Supported annual strategic planning process by researching and developing competitive intelligence, market sizing, market segmentation, market position, competitive scenario plans, and go-to-market strategies• Performed research and analysis around strategy and development decisions, such as M&A, joint ventures, buy-vs-build analysis• Developed product pricing including conducting analysis, modeling pricing and distilling into pricing structures, owning the price sheets, and partnering with Sales on bids and pricing proposals • Developed and maintained competitive intelligence database including financial performance, technical product capabilities, customer exposure, market size and share, and pricing•. Supported growth strategy into new markets by creating data-driven reports that include key barriers to entry such as competitive forces, technological requirements, investments, as well as revenue projections and ROI • Administrated Salesforce CRM by managing users, mapping workflows, generating reports, and providing best practice guidance