- SEO-optimierte Content-Erstellung (Text und Bild) & -pflege für Amazon-Beratungskunden wie PURELEI, The Female Company, klaeny, Flaschenpost Gin, Bears With Benefits, Rosental & CREW Republic: Produkttexte, Produktbilder, Brand Shops - Strategische und inhaltliche Konzeption des Contents - Erstellung von Content-Briefings für Fotografen & Dienstleister- Verfassen von Blog-Beiträgen für Kunden - Kundenkommunikation & Projektabwicklung mit Dienstleistern

- Planning and implementation of a cross-media PR strategy, expansion of media relations, interview planning and supervision, topic placement- Writing of press releases, mailings, briefings and social media posts- Planning, organisation, implementation and evaluation of press and customer events, trade fair presences and photo shootings- Community management and co-management of the Cluno LinkedIn channel- Extensive competition monitoring regarding PR- & Content Marketing strategies

Master thesis (1,0) about the perception and evaluation of trend research cooperations between car manufacturers and academic partners by US tech media (method: quantitative content analysis)

- Handling of media requests - Preparation and implementation of communication activities such as press releases, film and photo productions, briefings, press kits - Preparation, coordination and supervision of photo und film productions- Preparation, copy drafting and analytical evaluation of social media (Facebook channel: Audi Urban Future Initiative)- Event-related support of Audi Culture and Sports Communication teams - Literature research (studies and specialist media) for strategic management of brand messages - Audi 25th Hour exhibit: organisation and supervision of Audi-internal roadshow, multimedia marketing via internal media - The Charge / Audi e-tron world premiere in San Francisco: event management - conzeptualization, organisation and supervision of TechTalks (talk format for event guests), management of overall event exhibits, on-site support and expert for Audi 25th Hour exhibit

- Website relaunch (with TYPO3)- Conception / content creation for new website- Trend / academic research- Drafting of newsletter / event announcements - Web analytics / performance control with PIWIK - Creating presentations

- event management for cultural events for employees (coordination of external suppliers, invitation management)- intranet site update- draft & translation of media material (press releases, speeches, briefings)- assistance with the strategic planning of several cultular events (media event of BMW China for BMW Art Car by Cao Fei)- on-site event assistance, accreditation management for journalists and VIPs (e.g. Nachtmusik der Moderne)- handling of press inquiries

- Preparation and drafting of press material (press releases, photos) - Journalist and media research- Handling of media inquiries - Preparation and implementation of press mailings (postal and digital) - Follow-ups - Daily press monitoring- Creation of press reviews and clippings- Planning, coordination and implementation of a press preview

- translation of theatre program- preparation and implemtation of press mailings- designing of marketing material (flyers, brochures) with Adobe InDesign- handling of reservation management - management of guest and employee relations- supporting the development and implementation of an integrated communication and marketing strategy