Julia Wayne Email & Phone Number

Seattle, Wa, Us

Provo, Ut And Seattle, Wa, Us

Strategy & Research team, Connected Intelligence team Building new tools for market researchers and UX researchers to conduct unmoderated user testing, moderated user testing, product testing, and panel management. Serve as UX Lead, representing UX among high-level leadership team, providing feedback and direction for new and iterative product development.

I help companies develop and strengthen brand strategy, content, and holistic digital presence. Skilled at everything from auditing content strategy to developing the voice of B2C and B2B brands, to overhauling websites with an eye to UX. My clients include restaurant owners, tech companies, start ups, PCGs, law firms, gyms, musicians, and even reality stars.

Redmond, Washington, Us

WXC — Web Experiences

In addition to my product work, I also taught classes for Content Designers and the entire design org, in programs including Content Design core and continued education, and Design Camp (our week-long onboarding program for all design-function new hires).• Led a class called "Working Across Distance" starting in 2018, moving the program from Content Strategy only to the Design Camp program for the whole Design org across Facebook teams. Iterated on the class twice in partnership with the head of Design Camp, making changes to integrate new company priorities and pivoting with the pandemic to teach best practices for communicating at Facebook. Consistently highest rated class by new hires in Design Camp. Handed off to another CD in 2021 to focus on other opportunities.• Led a team of Content Designers to create an onboarding program for Ads and Business Products new hires to help them understand the ads ecosystem. • Tapped to lead culture-building sessions for Design Camp, as a "camp counselor," onboarding hundreds of new Design org teammates remotely.• Taught Content Design core and continued education classes on: Accessibility, Internationalization, Naming and Terminology, and Flash (crit for CDs, training others how to give and receive feedback).• Spoke on panels to train new internal mentors• Served as a mentor for our Bridge Builders program, working 1:1 with external candidates to increase their content design and design thinking skills through an 8-week program based in creating a capstone project.

I created and improved user experience across Facebook products, focusing on interaction design. July — October 2022Connections: Creators & Public Conversations, Content Design Lead• Leading discovery initiatives to help users find creators they'll love, and help creators make a living from their work, find new followers and fans, and understand how to use our tools.• Creating horizontal alignment across key terminology, UI opportunities, and simplicity.May 2021 — July 2022Social Responsibility: News, Content Design Lead• Worked with privacy and policy partners to develop news regulation responses and product content.• Drove differentiation efforts for the News ecosystem.January 2021 — August 2021Social Impact: COVID-19 Vaccines, Content Designer• Led translation in global launch efforts for profile frame implementation, working with partners in global health organizations to stay ahead of roll-outs for 80 countries and over 50 languages, leading to 40MM frame adoptions globally. • Developed templates for curators to implement re: vaccination-focused news.July 2020 — November 2020Civic Integrity: Voter Empowerment, Content Designer• Owned 25% of topline goal for 4.5M ppl who registered through FB. • Worked in lock-step with Language Program Manager to lead translation for vote promotions and the Voting Information Center. Leaned on my fluent Spanish to ensure quality for new launches and audit existing experiences for es_LA users.• Tapped to create new design system components alongside Product Design Lead on an overnight turnaround for C-suite leadership. Approved in first round. • Identified and led updates to existing tools and UI elements re: public-facing vote metrics.• Drove content experiments to identify effective content iterations the team implemented to optimize for user engagement, partnering with Product Market Managers.• Partnered with leads to create a company playbook, influencing major event launches and 2022 vote strategy.

Business Measurement: Ads Reporting• Developed tools for advertisers and marketers to measure success of ads campaigns, including multi-component reports, custom metrics, custom breakdowns, link sharing, report templates, chart builder, and integrations with Ads Manager.• Led a work stream to create product differentiators, handling prioritization, team meetings and communication, content design, and UX strategy, as well as partnering on go-to-market strategy for new products. • Revitalized team culture through tough transitions and PM absence, leading team XFN meetings, introducing a "Weekly Brag" to highlight team successes and celebrate wins during the product building process.• Collaborated with UX research partners to lead user interviews with advertisers in Boston, New York and remotely, increasing understanding and team empathy for user pain points. Turned these into recommendations for team projects, influencing roadmaps and project prioritization. • Led dogfooding for new products, including introducing design analyses with cross-functional partners as a launch step. Took the team through dogfooding in other languages to build user empathy, uncover opportunities, and celebrate the diversity of our international team. • Worked closely with Design Program Manager as a key partner for revising the design review process in new product launches across the Business Interfaces pillar. This was added as a launch step, and used by other teams in the Ads and Business Products org. • Tapped to join other senior design leaders in a vision sprint for the VP of our org, leading content strategy for new "blue sky" ideas, which were presented in the quarterly org all hands. Wrote drafts of the VP's script and communicated feedback to the design team for iteration.

Messenger: Real-Time Communication (Voice and video chats and co-experiences)• Led content strategy for Messenger RTC, establishing interaction content principles and new feature development.• Created new audience management/blocking principles across Messenger. Did a "listening tour" across stakeholders in Messenger core, Facebook teams (Marketplace, Watch, etc), legal, privacy, Instagram, and others to uncover differences in audience management. Led a small team, including engineers, product designers, and product managers to manage stack changes and implement new rules. Scaled to Instagram video chat, Portal, and other products. This led to large company investment in a new pillar to manage privacy and integrity for Messenger.• Co-led accessibility improvement implementation. Used the opportunity of a Messenger redesign and rebrand to explore and reconfigure accessibility across every touchpoint in calling and co-experiences.• Supported 150+ eng, 8 PDs, 6 PMs and 7 pillars across hundreds of experiments, tests and new product development for Messenger, including collaborating horizontally across teams.• Managed content implementation across Android, iOS and web, designing for differences across surfaces. Introduced tiered process for rolling out changes, such as web browser implementation.• Led naming and branding strategy with stakeholders on multiple products and projects, including leading namestorms, competitive audits, international research, and internationalization/localization. Prevented granular naming for features through creation of holistic brand strategy.• Co-led the strategy and naming for Watch Together, a new feature that allows users to watch videos together on calls. Including international research, escalations and deck creation for senior leadership, and internationalization. • Collaborated with a small group of CSes on Messenger content standards during M4 product redesign.

Seattle, Wa, Us

The Northwest's premiere print quarterly and everyday online magazine with all the news you can booze.Research and write stories on producers of cider, perry, coffee, tea, and more delicious things you can put in your glass. Plus butter. I once wrote an ode to butter.

Seattle, Washington, Us

• Functioned as Client Liaison and Lead Designer, streamlining design process to meet client needs, creating wireframes in Sketch, creating the prototype in InVision, and conducting usability testing.• Completed competitive and comparative audits, user research, wireframing, information architecture, and usability testing to redesign the flow and features of the Joe Coffee app in a 3-week sprint. • Focused on the addition of a map home page, bottom nav, and notifications for users to enhance functionality. • Client integrated recommendations including: splash screen, home orientation, default map home page, map and list views toggle, color change for differing action buttons.

Wrote regular columns for the food news site, including The Barkeepers and Meet the Distillers, interviewing the most interesting folks who put the booze in the bottle and in the glass. Go-to expert for features like maps of hidden marvels and old standbys, as well as previews and news pieces.

Greater Seattle Area, Wa, Us

• Researched and wrote all coverage for the monthly in-store Market Calendar (product and events newsletter) and Holiday Handbook.• Provided creative direction for Market Calendar and related collateral, supervising graphic designers.• Worked with the private brand strategist to name new products, write packaging copy, and develop product positioning. • Developed social media strategy for Twitter, Facebook, and Instagram.• Coordinated with department directors to highlight key product campaigns across multiple channels, including in-store written materials, signage, social media, and team member education.• Filmed and edited videos for customer consumption and team member training.• Researched and wrote learning units for team member education.• Organized and executed events such as tweet storms and live street team takeovers.• Styled and photographed food and products for Market Calendar, social media, and press requests.• Visited vendor partners at their farms and on their boats to tell their stories through written and camera-captured interviews.

Woman-run online magazine chock full of smart articles from smart women about all sorts of things.

• Consulted on SEO strategy to dominate search ranking for Bachelor and Bachelorette news. • Developed relationships with fan favorite reality stars and managed exclusives to increase social and site traffic.

• Wrote hundreds of entertainment stories monthly, growing an audience of 12M+ monthly readers, including episode recaps, spoilers, and photo galleries. • Managed freelancers and collaborated with editors to secure additional content in top coverage categories.• Used Google Analytics and proprietary dashboards to track and improve uniques, page views, and click through rates for stories in my categories. • Teamed up with social marketers to scale results through cutting edge social media marketing strategies. • Developed relationships with top talent and PR in my categories (The Bachelor, The Bachelorette, Gossip Girl, X Factor, and others) to get exclusive interviews, and first access to breaking stories with coveted talent.

• Wrote thousands of stories about entertainment. • Assigned stories to freelancers and other editors and edited their stories. • Used SEO analysis and search keyword tracking to increase site ranking on popular topics and celebrities. • Worked directly with celebrities and PR agents to get exclusive interviews. • Tracked content performance and adjusted team strategy playbook.

Santa Monica, Ca, Us

Raves not reviews of the best restaurants we actually love, neatly packaged into high quality 1-minute videos. Basically, the anti-Yelp, accountability included.

- Served at a popular Ballard restaurant during the busiest shift of the week: Saturday night. - Spoke fluent Spanish with cooks and customers- Grew a fantastic group of regulars who became like family — and even officiated one couple's wedding- Programmed the POS (Point of Sales) system, optimizing organization of modifiers to speed up servers' abilities to enter orders- Social media/Photography- Event planning/assistance

A music blog focused on the untold stories of festivals, food and music interactions, musicians you should know, and things we love related to music. Check it out www.insiderightwrist.com

Seattle, Washington, Us

Helping Seattle residents and visitors find the best restaurants and bars with Dining Guides for the print mag.- Wrote comprehensive guides on Mexican food, hotel bars, ice cream, and Korean food.

Seattle, Wa, Us

- Developed and assisted on projects related to good, clean, fair food. - Emphasized the enjoyment of food, awareness of food-related issues, and brought people together over potlucks, classes, and seminars.

Booked shows for Seattle band Pretty Broken Things at venues, crafted dream lineups, and packed houses to increase exposure.

- Created adventurous cocktails at a high volume craft cocktail bar with an emphasis on comfort and style.- Programmed the POS (point of sales system) to optimize speed and efficiency for servers, bartenders, and managers- Developed social media accounts and, took pictures, and interacted with community

I wrote a regular column about cheese, as well as features on local services and unique finds. I also managed the calendar and cataloged the online archives into a user friendly interface.

Co-creator of a food website focused on answering the internet's questions about food. I gathered experts in areas from cheese-making to craft beer, kitchen gadgets to food allergies, and worked to build the most comprehensive site for personalized information related to everything food.After a year, The Stranger purchased the site and I managed its transition into the existing site, Questionland, as well as the community on the active blogosphere.

Washington, Dc, Us

I worked on national conferences, such as the Women of Color and Allies Conference, organized fundraisers, and worked as a volunteer coordinator.

Led sales among peers with the highest customer satisfaction and repeat business from clients.

Bachelor Of Arts (B.A.) With Honors, Psychology

User Experience Design Immersive