Julia Weber Email and Phone Number

• Created an online brand that has surpassed over 100k followers across platforms, including Instagram, Tik Tok and more• Blogger for my custom WordPress site, littlemissottawa.com, Ottawa & Canada Travel• Blogger for my custom WordPress site, spiritofatraveller.com, International Travel • Implement engagement strategies based on analytics • Worked with clients like Destination Ontario, Korean Tourism Board, Explore Canada and more

• Create and implement marketing and promotions to bring people to Bank Street and revitalize downtown Bank Street as a premier shopping destination. o Create and implement marketing strategy, develop deadlines and marketing targetso Member engagement including member promotions, outreach, supporto Organize creative materials including on-street signage, giveaways, etc.o Think of new initiatives to revitalize the area such as our mural programo Research and obtain potential sponsor and grant opportunities for all promotions and eventso Versatile workload and bring creative concepts to the table• Office management and provide support to the Executive Director• Coordinate on-street maintenance and beautification initiatives Our biggest event of the year is Glowfair Festival, a light, art and music festival held on downtown Bank Street. In 2016 the festival brought over 50,000 people to the street. My responsibilities as Marketing Coordinator for the festival include:• Develop and manage the execution of the festival’s media plan and schedule (media buys, email campaigns, promotional engagements, digital strategy etc.)• Manage the festivals marketing budget• Organize the festival media launch• Supervise and coordinate graphics/printing to produce marketing materials • Organize and manage the schedule for photographer/videographer • Ensure marketing deliverables for sponsorship contracts are honoured (logo placement, signage requirements, promotion, etc.)

Manage the promotional team at shifts, promote products to clients to increase brand awareness, conduct product sampling and report results, use social media to increase brand recognition and engagementBrands: Jim Beam, Canadian Club, Sauza, Pinnacle, Red Stag, Devil’s Cut

Helping develop the overall marketing and sales as well as business development strategy for the Agency. Responsibilities include:• Develop and execute social web branding strategies • Develop market plans• Branding strategies for the Agency• Research potential clients • Competitive analysis• Research market trends• Manage social media networks, marketing, and sales projects• Social media optimization techniques• Supervise interns

o Develop and implement online marketing plan to attract sponsors and donations for Yoga Moon/PRASAD Australia for women in Tansa Valley, develop key marketing messages, branding strategieso Created “Yoga Moon Jewelry” as additional donation stream (showcasing jewelers where portion of sales supports Yoga Moon

Increase brand awareness and impressions (on and off trade). Conduct samplings and distribute promotional materials.Authored reports for marketing strategy effectiveness and brand awareness Brands: Somersby Cider, WKD Vodka

Responsible for creating and implementing global marketing strategy for IHM brands: DJ Mag Canada, DJ Mag Australia, DJ Mag Caribe, and IHM TV.Created and executed promotions at events such as Escapade, and Life in Color to promote brand awareness and public engagement Implemented a Campus Representative program for DJ Mag Canada Negotiated contest sponsorship agreements and executed campaigns and contests

Help to provide a fun, enjoyable, safe trip for students, and a leader for students throughout the trip. Promote the trip on social media (Facebook, Twitter, Instagram). Also completed destination staff certification.

Promote products to clients, pitch clients to increase sales, increase brand awareness, report sales and consumer behaviours.Brands: PlayStation, Globe and Mail, Nissan

Promoted products for various clients, pitched to clients, helped to create, trial, and implement new campaigns, reported daily numbers Brands: Canadian tire Options card and Gas Advantage card, Allstate Insurance, Propertguys.com

Receive and disburse cash; process credit and debit transactions; reconcile cash drawer; answer customers' questions; resolve customer complaints; package purchases