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Experienced Senior Brand Manager with a demonstrated history of team building and product development with an entrepreneurial approach. Skilled in CPG Marketing, Product Development & P&L Management.
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Senior Innovation Brand ManagerTyson Foods Jul 2024 - Oct 2024 -
Innovation Brand ManagerTyson Foods Apr 2023 - Jul 2024Springdale, Arkansas, United States
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Brand ManagerJbs Usa Aug 2018 - Jan 2023Greeley, Colorado, United States -
Marketing DirectorTerrapin Beer Co. Jun 2007 - Jun 2018Terrapin Beer Co. is a regional craft brewery with a portfolio averaging 22 different beers a year. The brewery is distributed in 20 states by 70 plus distributors with an internal a sales team of 22. In my 10 years with the company, we’ve grown from five thousand barrels in 2007 to over 80 thousand barrels in 2017. During that time, I have developed and managed a team of four in-house marketing professionals who handle all aspects of social media, graphic design, sales support, brewery tap room operations and POS for the Terrapin Beer Co. brand. Synergy is key to our success. My marketing team collaborates with the production and sales teams to develop each year’s brewing calendar with an eye to flavor and market trends. I then manage the project plan of each new beer from naming and package design to release strategy. Project Management BudgetingProduct InnovationProduct Launch Strategy Strategic PartnershipSales Team Support Social / Digital StrategyCommunity Relations Product InnovationPackaging DevelopmentEvent PlanningSponsorship Activation Team Development -
Retail Sales DirectorPreston Vineyards 2000 - 2006Family owned organic estate winery on the upper Dry Creek of Sonoma Valley in CA. The Preston of Dry Creek brand included many Rhone varietals and old vine Zinfandels. The farm produced and sold estate olive oil, organic vegetables and housed a wood fired brick oven bakery. MarketingTasting Room Event Coordinator Community RelationsWeb Site
Julia Weckback Skills
Julia Weckback Education Details
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Design
Frequently Asked Questions about Julia Weckback
What is Julia Weckback's role at the current company?
Julia Weckback's current role is Senior Innovation Brand Manager | Brand Strategy, Product Development.
What is Julia Weckback's email address?
Julia Weckback's email address is ju****@****eer.com
What is Julia Weckback's direct phone number?
Julia Weckback's direct phone number is +170654*****
What schools did Julia Weckback attend?
Julia Weckback attended New York University.
What skills is Julia Weckback known for?
Julia Weckback has skills like Social Media Marketing, Beer, Events Coordination, Marketing, Public Relations, Graphic Design, Beverage Industry, Adobe Creative Suite, Advertising, Brand Development, Brewing, Customer Service.
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