Develops, implements, and leads Talroo paid media strategy for various channels (including LinkedIn, 6sense, YouTube, and Google Ads) to build brand awareness and qualified leads.Defines, analyzes, and optimizes important metrics for paid media performance. Provides monthly campaign reports on project KPIs including brand awareness and overall return on advertising spend.Sets and drives the strategy and testing of new marketing initiatives, advises and manages paid ads budgetary goals, and works cross-functionally to bring the most effective ads to market.Facilitates and plans company and paid monthly webinars resulting in 500+ registered attendees each session.

Optimizes lead generation and nurturing processes through email campaigns, content marketing, webinars and events with partners, paid media, and social media channels. Plans, writes, edits, and publishes content across all BP3's digital platforms including blogs, videos, eBooks, white papers, press releases, and social media.Created and managed a communication plan for two separate corporate acquisitions. Designs, maintains, and approves digital assets for use by BP3's sales team while prioritizing consistency and brand standards.