Work on the Patient Care Programs team.

•Participated in a multi-department Innovation Room created to identify 2M incremental prescriptions for 2015 and 5M incremental prescriptions for 2016 which the team accomplished.•Created, executed and analyzed 10 different mini tests to optimize the automated outreach programs for CVS Health’s patients to drive patient adherence to their medications.•Analyzed the data from the 10 mini tests to further understand the patient population and the different patient segments to create a more patient centric automated outreach program

• Managed a budget for marketing demand generation, sales enablement and customer loyalty.• Delivered over 130 marketing qualified leads, converting to over 32 sales opportunities worth more than $2.4M in 4 months. Generated 2 sales wins at $75K.• Managed 5 customer facing webinars, 2 telemarketing campaigns, 1 content optimization platform and 1 marketing nurture program.

GE Healthcare Global Marketing Operations - London, England• Project manage the global roll out of a lead automation process to the different regions to help create more sales ready leads. Working with a team to define a common process using Marketo that will benefit all regions as well as convince senior leaders the necessity of the initiative.• Participated in a Project GROW workout to help define the Field Marketing Workstream. Contributed specific knowledge on demand creation/lead automation.Corporate Digital Marketing – New York, NY• Managed and executed a new innovative business model for rural healthcare delivery, run under the auspice of healthymagination, focusing on increasing mammography screenings across Wyoming. Target goal is to screen an additional 15,000 women in one year.• Managed and distributed social listening reports, daily, to executives across the company, providing real- time pulse on company-wide sentiment, as demonstrated across numerous online/social platforms.• Managed company-wide Pinterest strategy to ensure business alignment and tailor messaging to grow our community. Corporate Strategic Marketing – Fairfield, CT• Managed and executed the first-in-kind EB+ Global Marketing Summit 2012 conference for the top 250 GE marketers, alongside a team of executives and vendors, with a budget of $1.5 million. Oversaw all summit vendors to ensure high quality and on time delivery.• Analyzed MarkNet using VOC studies from marketers and CMOs to provide insights that served as the basis for version 2.0 that would better encourage global collaboration amongst GE marketers.• Organized Innovation Accelerator offsite programs for six different teams across 4 GE businesses. Helped team leaders connect with “Innovation Coaches” to further apply innovation to commercial marketing at GE.• Worked with the Differential Value Proposition (“DVP”) team to develop a unique process for each individual GE business interested in leveraging the model.

• Researched social media practice of furniture manufacturing and leading companies for competitive analysis. Recommended social media strategy to senior management; solution was implemented.• Analyzed Knoll and competitor products and created competitive database for sales force.• Developed product launch marketing collateral including product guide and sales tools.• Supported high gross Office Seating and KnollExtra categories including photo shoot preparation, trade show participation, and product development meetings.

• Selected for Economic research program collaborating with leading Economic Professor.• Evaluated the impact of college preparation activities on attendance for disadvantaged youth.