Developing detailed marketing calendars to achieve monetization targets, with a primary focus on tent pole webinar events. Strategically selecting target lists for launches, webinars, and evergreen campaigns to maximize campaign effectiveness.Manage list segmentation and A/B split testing to optimize monetization paths.Providing concise marketing strategy for each text campaign, covering planning, messaging, targeting, timing, personalization, compliance, tracking, and integration.Craft and execute multi-channel campaigns - including email, SMS, push, in-app, webs ads, social media, direct-mail, gauntlets, abandon carts, and customer journeys.Member of the email deliverability team, implementing strategies to enhance sender reputation and content quality based on user engagement.Design and optimize landing pages and sales funnels to improve event attendance and conversion rates.Project management for multi-million-dollar promotional campaigns, orchestrating all stages from inception to launch.

Coded HTML and scheduled daily promotional emails across all lists, while also providing comprehensivereporting on send metrics, orders, conversion rates.Oversaw the implementation of web-pops and push notifications across all websites, driving internal traffic to sign up for webinars and other events. Web pops contributed approximately $6-$8MM in revenue annually.Managed display banners on websites, focusing on monetizing our platforms with banners for tent poleevents, generating $3MM in revenue annually.Responsible for text campaigns including copywriting and scheduling, aligned with promotional cycles,ensuring full compliance with FCC SMS regulations for impactful outcomes. Generating over $3MM inrevenue annually.

Orchestrated effective media planning across multiple social media platforms, enhanced website content on a weekly basis, and curated daily e-letters to drive consistent audience engagement and brand visibility.Innovated reach strategies within marketing campaigns, encompassing direct mail, billboards, and trade shows.Conducted in-depth competitive analysis and industry trend monitoring, ensuring strategies remained cutting-edge and effectively positioned against market competitors.