Executive level marketer who has successfully grown both small, emerging businesses and large, established brands. Entrepreneurial spirit and experience paired with 10 years of classical CPG training and 15 years of brand management and innovation leadership. A natural problem solver who quickly turns insights into action and effectively leads large cross-functional teams.Marketing Executive | Brand Builder | Innovation LeaderCORE COMPETENCIES• P&L management • Strategic planning • Brand positioning • Integrated marketing communication strategy• Employee development• Innovation strategy, product development, and commercialization• Cross-functional team leadership• Ecommerce• Digital Marketing, PR, Influencer Marketing, Field Marketing, Shopper Marketing• Creative and campaign development• Media & planning• Pricing and promotions• Budget planning and management• Data analysisACCOMPLISHMENTS• Led start up to successful acquisition through brand and team building; recruited & developed marketing and eCommerce team, created brand architecture & communication strategy, spearheaded innovation strategy & commercialized 3 new product lines across 3 categories, built eCommerce channel driving 100%+ growth through Amazon and healthwarrior.com.• Built new entrepreneurial innovation tools and go-to-market models for Fortune 100 CPG company. Identified investment opportunity that led to successful IPO and expansion into a new, growing category. • Drove double digit growth for a retail driven CPG food brand by creating a new creative strategy and media plan. • Increased DTC meal company growth by 35% through diversification of acquisition channels including email marketing, new paid digital platforms, and affiliate partnerships.