Search Engine Optimization (SEO) / Search Engine Marketing (SEM)• Keyword Research: Identifying and utilizing relevant keywords to optimize content.• On-Page and Off-Page SEO: Implementing strategies to improve website visibility and ranking.Pay-Per-Click (PPC) Advertising / Google Ads• Campaign Creation: Designing and launching effective PPC campaigns.• Ad Performance Analysis: Monitoring and optimizing ad performance to improve click-through and conversion rates.Marketing Automation• Workflow Automation: Setting up automated workflows to streamline marketing processes.• Email Marketing: Creating and managing automated email campaigns.• Lead Scoring and Nurturing: Developing systems to score leads and automate follow-up processes.• Platform Proficiency: Expert use of Marketo, HubSpot, and Pardot for campaign management and automation.• Integration: Integrating these platforms with CRM systems and other tools for seamless marketing operations.• Analytics and Reporting: Utilizing built-in analytics to track campaign performance and generate reports.Account-Based Marketing (ABM)• Targeting and Segmentation: Identifying and targeting high-value accounts.• Personalization: Creating personalized marketing messages and campaigns for specific accounts.• Metrics and Measurement: Tracking the success of ABM campaigns through detailed metrics.Inbound Lead Generation• Lead Magnets: Creating valuable content offers to attract potential leads.• Landing Pages: Designing effective landing pages to capture lead information.• Conversion Optimization: Implementing strategies to improve lead conversion rates.Salesforce Automation / Database Management• CRM Management: Using Salesforce for customer relationship management and sales automation.• Database Maintenance: Ensuring the accuracy and cleanliness of marketing and sales data.• Integration and Reporting: Integrating Salesforce with marketing platforms and generating insightful reports.

• Digital Marketing Management• Marketing Operations• Search Engine Optimization/Search Engine Marketing• Pay-Per-Click Advertising/Google Ads• Marketing Automation• Marketo/Hubspot• B2B Social Media Management • Content Marketing Strategy• Account-Based Marketing• Inbound Lead Generation• Rebranding• Salesforce Automation/Database Management• Web Design• A/B Testing and Multivariate Testing

As a performance-driven member of the Marketing team, I am responsible for inventing new, more powerful and creative ways to tell the stories of HNI’s clients, and how they are de-risking their business, inspiring their people, and breaking free from insurance dependency. HNI is a performance-driven risk advisory that delivers insurance, benefits, and advisory strategies. We work with ambitious leaders to reduce insurance dependency and boost performance from locations in Milwaukee, Chicago, Minneapolis and Grand Rapids, Michigan. • Marketing Management• Web Development• SEO & PPC• Email Automation• Event Management• Graphic Design• Content Management• Inbound Lead Generation• Digital Marketing• Rebranding• B2B Social Media & Content Marketing Strategy

As Marketing Project Manager for BioCut Systems and Steel Rule Diemasters I managed all aspects of the companies' marketing efforts. I led a newly created department to expand MP and SRD's reach to new customer bases. I also led the company through a re-branding process to better communicate our medical product offerings.• Developed and led a marketing team that created and executed new concepts, business models, channels, and partners to position business as innovator and leader in the manufacturing and medical industries• Managed website design and digital marketing efforts along with SEO & PPC advertising strategy• Analyzed market trends and recommended changes to marketing and business development strategies based on market research• Managed the planning, promotion, budgeting, and follow up strategies of all trade shows• Oversaw creation and delivery of press releases, advertisements, and all other marketing materials• Designed print advertisements and ensured brand messages are consistent • Implemented a B2B social media and content marketing strategy • Deepened relationships with all media to ensure the most effective messaging and positioning of the organizations• Conducted market research to determine market requirements for existing and future products• Managed PPC advertising and digital marketing efforts• Executed the implementation of a new CRM system through data input and market segmentation• Designed new logo and print materials for rebrand of BioCut Systems • Developed, designed, and coded new BioCut Systems website

• Assisted with researching, writing, and editing of blog posts while promoting each post through outreach and content marketing• Managed social media accounts while tracking analytics of social trends in the software industry• Maintained a working knowledge of popular products such as Sage, Salesforce, and numerous ERP systems• Generated leads through email marketing, search engine optimization, and social networks • Inputted and organized large amounts of data then extracted necessary information to improve marketing outreach

• Developed a strong brand image through the use of social media campaigns and promotional events • Managed office Facebook and Twitter accounts• Produced a variety of print and web design projects • Assisted in supervising and training new student workers along with coordinating monthly meetings• Member of Search and Screen Hiring Committee

• Utilized Marketing abilities to advertise the numerous benefits of Progressive to customers from other insurance companies • Provided exceptional customer service to clients after experiencing an auto accident to generate strong customer relationships• Performed critical thinking and analytical problem solving under demanding situations while dealing with customers in a professional manner• Participated in a public relations program, donating a refurbished vehicle to a veteran family