Julie Brooks Email and Phone Number

Led multi-channel B2B marketing strategy for OneMain Auto, the OneMain Financial used vehicle direct loan purchase program. Managed engagement with current dealer partners to improve performance and drove new leads from prospective dealer partners.Identified and resolved gaps in existing communications strategy; increased mailing list receipts by 40% through identification of programmatic errors in internal email and CAN-SPAM logic.Developed and executed a robust, multi-state trade convention strategy, including pre-show communications, on-site planning and execution, and post-show lead management. Overhauled new dealer partner onboarding process. Defined communication strategy, key messages, brand positioning, and execution framework; collaborated with creative partners to launch in less than 90 days.

Managed end-to-end multi-channel customer communication strategy and execution across email, SMS, app push, in-app messaging, and direct mail for entire Slice customer base. Leveraged enterprise CRM tool (Braze) to streamline communications, increase efficiency and transparency, and drive profitability for the Slice app and partner shops. Improved RPS (revenue-per-send) by 10% during the first half of 2023.Partnered with product, analytics, and data engineering teams to develop sophisticated customer segmentation, multi-variate testing plan, performance reporting and KPI dashboards; monitored campaign performance closely and implemented data-driven strategies based on results.Led initiative to overhaul Slice data ecosystem and architecture to better support customer communication and personalization strategies. Partnered with product management and data engineering teams to evaluate existing data structures and identify missed opportunities, define technical and strategic requirements, and ensure a smooth transition to the new platform.Collaborated with the Head of Creative to define and execute compelling creative strategies for customer-facing campaigns; developed creative briefs and provided guidance and feedback throughout the creative process to ensure brand alignment and campaign performance.Led program strategy for Slice Rewards; successfully orchestrated a significant program update by defining product specifications, analytical requirements, communication plans, and customer service needs.Successfully led a team of one senior manager, one manager, and four analysts in a distributed, remote-first environment.

Analyzed cost drivers for Target Regional Distributions Centers; developed a model to assist in budget planning and executionAssisted with day-to-day analysis of Grocery performance, participated in monthly forecast process and delivered end-of-month guidance to division director

Developed and executed two Mileage Plus award sales during fourth quarter of 2009, estimated at $3M incremental revenue recognitionCoordinated cross-functional Mileage Plus and Promotions teams to execute Revenue Management promotional initiatives; developed and evaluated new program components and redemption products Negotiated on behalf of Revenue Management in ongoing talks with Mileage Plus

Provided strategic guidance and leadership for the Denver inventory teamConducted Domestic system analysis, and supported various Revenue Management projects and initiates; presented several initiatives to senior leadership for approvalDeveloped and executed the Mileage Plus Fall System Sale during a six month special assignment to the Specialty Pricing group; estimated $5M incremental revenue recognition

Negotiated and implemented charter and scheduled pricing for Beijing Olympic contract with NBC, worth over $13M to UnitedProvided practical and strategic pricing guidance to a team of six pricing analysts; represented Pacific Revenue Management interests to cross-functional teams in Planning, Sales, and MarketingKey member of user council for new passenger valuation system, estimated at $10M annual benefit to United

Restructured United Pacific wholesale, consolidation, and cruise product pricing to ensure maximum revenue potential and prevent dilutionMonitored competitor pricing for an assigned market group and maintained United's competitive position in those markets. Worked with relevant stakeholders to develop specialty products and ensure competitiveness in opaque product channels Worked with key stakeholders to develop RFP for a new Revenue Management pricing tool and participated in final vendor product testing and recommendation