Leading the development and execution of innovative marketing campaigns, I specialize in driving lead generation and enhancing sales pipeline performance through strategic use of SEM, email marketing, and account-based strategies, aligning closely with business objectives to achieve top-of-the-funnel goals.

Used conductive reasoning to research products and install supply chains for the top-selling product on the Goddess Provisions marketplace for recurring subscriber-based themed boxes.Managed relationships between the corporate team and manufacturers to lead design direction for custom packaging and products.Worked with artists and industry creatives to finalize design options and drafted supplier contracts.Maintained and oversaw box planning by organizing and curating a subscriber-based box service for thousands of subscribers.Judged the efficacy of natural materials included in subscriber-based box services, and created and maintained procedural documents for curating the Goddess Provisions Box and the Account Management role.

Created, executed, and managed lead-generating campaigns.Partnered with industry organizations to develop ongoing collaboration.Planned digital ads with industry professionals to generate demand.Led stakeholder Line of Business meetings.

Generate new leads and increase revenues and sales volume for the company's manufactured goods, service programs such as training and professional development, and brand licensing. Oversee relationships with resale accounts.Oversee the electronic and automated interfaces with key vendors.Manage the professional development program, including recruiting authors into the program, scheduling and arranging speaking/training events, and promoting sales of published products. Organize company-hosted training institutes, including site selection, event planning and hosting, promotions, participant intake, certification procedures, and materials preparation and dissemination. Generate and negotiate leads for bulk and premium salesLead in development and management of partnerships, sponsorships, and cross-promotions with organizations in targeted markets. Manage all branding and usage of company intellectual property in accordance with corporate guidelines and objectives; negotiate and draft licensing agreements. Provide strategic leadership in licensing. Pursue repurposing of company intellectual property in association with company trademarks, licenses, or corporate partnerships; serve in development and project management capacity. Identify and contribute to new product development. Supervise publishing assistant. Coordinate with Marketing Coordinator to develop marketing communications and collateral in support of sales, training, and trademark branding efforts using a variety of media.Create/Manage assigned budget lines; align with overall divisional and corporate goals; manage and report all expenses in accordance with approved budget. Track and analyze sales results. Conduct continual competition research and product opportunity analysis; demonstrate knowledge in product launches and monthly all-departmental meetings.

Support two senior acquisitions editors with author and project management. Correspond with authors, draft contracts & dockets; copyedit and proofread manuscripts. Attend conferences.