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I am a strategist, storyteller and leader who helps edtech brands grow their market presence and revenue. I thrive leading collaborative, cross-functional teams tasked with translating vision into results-focused execution.I work with organizations to nail the fundamentals of vision and value proposition, and then use this foundation as the jumping-off point for growth. From brand strategy, go-to-market initiatives and product marketing to architecting design and delivery for strategic initiatives, I specialize in productive, cross-functional collaboration to get the job done - and done well. Elevating the customer's voice is always central in my work, whether the task involves evangelizing success, guiding solution strategy, or improving the customer experience. As a growth-mindset oriented leader and manager, I empower team members with data, development opportunities, and strengths-based feedback to support learning and success. My leadership style fosters brave spaces to build trust and encourage listening, sharing, and growth.
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Vp Growth And StrategyPressbooksBeaverton, Or, Us
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Vp Growth & StrategyPressbooks Nov 2022 - PresentMontreal, Quebec, Ca+Develop and drive growth strategy, managing and coordinating the activities of Marketing, Sales, Customer Success and Product teams -
Brand, Marketing & Communication StrategistIndependent Consultant Mar 2022 - PresentLondon, Gb -
Vp Faculty Professional DevelopmentLumen Learning May 2020 - Mar 2022Portland, Or, Us+Manage operations, delivery and product market fit for virtual professional learning experience; in year one engaged 500+ faculty in programs to become better teachers.+Lead cross-functional collaboration to support platform and product development, learner experience delivery and improvement, strategic partnerships, marketing/GTM, sales and support.+Develop feedback streams to continuously improve products, processes, user experience, culminating in Net Promoter Score (NPS) increase from +40 to +59 over one year.+Build, train, and manage a team of 40+ employees and contractors responsible for the solution’s “special sauce”: expert facilitation.+Cultivate customer advocates, platforms and events to share their experiences. +Facilitate team learning and cultural shift towards diversity, equity, inclusion, and belonging, in alignment with equity-focused solution improvements. -
Vp Marketing, Strategy & CommunicationLumen Learning May 2014 - May 2020Portland, Or, Us+Oversee and scale early-stage company and product marketing to support 60-100+% YOY revenue growth; focus on GTM/integrated marketing, thought leadership, customer advocacy, events, partner marketing, sales support.+Manage complex, cross-functional and multi-partner grants and other growth initiatives to design, develop, and promote learning products in alignment with specified timing, implementation and performance targets. +Develop processes and infrastructure to improve data-driven decision support for solution strategy, marketing, and touchpoints across the user experience. +Drive personas, segmentation, positioning and messaging to grow company and product brands, informed by market intelligence, analyst insights, and customer research.+Collaborate with teams across the organization to design and implement customer research and feedback opportunities and using a variety of methodologies. +Strategize and direct activities to define a new category (“courseware”) and build thought leadership through media, PR, events, and influencer relations. +Lead planning, strategy, agenda, and logistics for in-person and virtual customer events, academic partner events, and industry conference participation including the Open Education Conference, an in-person event attracting 800+ attendees annually.+Manage customer support team to achieve 95%+ satisfaction rates.+Attract and mentor exceptional talent.
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Managing PartnerThanos Partners Jan 2013 - Apr 2014+Boutique consulting firm with expertise in marketing and communication strategy in the education technology sector. +Build core practice helping organizations understand and succeed in the education market+Cultivate brands, solutions, positioning, and messaging in ways that speak to mission-focused audiences in the education sector. +Consult on market intelligence, strategy, communications, products, integrated marketing and operations. +Clients included established and start-up companies, professional associations, open source communities and educational institutions.
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General Manager, Strategic MarketingEllucian Jan 2003 - Sep 2012Reston, Va, Us+Direct corporate and product-level branding, messaging, positioning activity, including coordination and adaptation across global regions. +Direct market research and market intelligence functions, collecting and packaging data, customer and market insights to inform corporate strategy, solution strategy and differentiation, integrated marketing and communications. +Lead messaging development and communication planning for high profile initiatives: company vision, program and product launch, technology strategy, crisis communications, mergers, acquisitions, etc.+Define agenda and priorities for user research and executive customer advisory programs focused on informing solution strategy, improving customer experience, and expanding footprint with key accounts.+Drive analyst relations strategy, forging productive relationships between company leaders and key analysts; maintain Leader positioning in Magic Quadrant analyses. +Work across a broad portfolio including ERP, CRM, portals, performance management/BI, student success, advancement, partner solutions, managed and professional services.+Role spanned multiple acquisitions and ownership transitions with evolving company names: SCT, SunGard SCT, SunGard Higher Education -
Senior Director Of Marketing, Director Of Strategic ResearchCampus Pipeline Mar 1999 - Dec 2002Us+Oversee brand, messaging, marketing strategy and market research for startup company working through business model and product-market fit +Direct customer research driving solution strategy, marketing strategy, go-to-market launch and execution for flagship product, Luminis Platform, a dominant enterprise portal in higher education. +Manage team overseeing market intelligence, segmentation, customer/end-user needs assessment, product usability testing, customer satisfaction, concept testing, privacy and data policy. -
Research ManagerWirthlinworldwide Aug 1995 - Mar 1999+Direct market research projects focused on strategic and values-based communications research, analysis and strategy for corporate, political, and mission-driven clients. +Primary analyst and storyteller for Quest Futures Group think tank project on trends in the future of consumer decision making; clients included strategy officers for leading (Fortune 100) companies. +Manage design, administration and analysis for a wide range of research programs using a variety of quantitative and qualitative methodologies. +Speech preparation and writing projects for company chairman.
Julie Curtis Skills
Julie Curtis Education Details
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Harvard Kennedy SchoolPolitical And Economic Development -
Brigham Young UniversityEnglish
Frequently Asked Questions about Julie Curtis
What company does Julie Curtis work for?
Julie Curtis works for Pressbooks
What is Julie Curtis's role at the current company?
Julie Curtis's current role is VP Growth and Strategy.
What is Julie Curtis's email address?
Julie Curtis's email address is jc****@****ing.com
What is Julie Curtis's direct phone number?
Julie Curtis's direct phone number is +150384*****
What schools did Julie Curtis attend?
Julie Curtis attended Harvard Kennedy School, Brigham Young University.
What skills is Julie Curtis known for?
Julie Curtis has skills like Strategy, Marketing Strategy, Market Research, Strategic Planning, Product Marketing, Marketing, Cross Functional Team Leadership, Analysis, Higher Education, Management, Strategic Communications, Business Strategy.
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