I help B2B brands grow with smart, strategic marketing that actually moves the needle—whether it’s crafting messaging that connects, generating quality leads, or building campaigns that get results. Content is king, and I'm the queen of helping it get to your target audience.

- Plan and execute a marketing strategy for the organization and for new and existing products and services.- Identify new business opportunities and act as Business Development Director writing RFPs and helping to secure multiple clients including Achurch’s first $Billion client, GCI. • Develop content strategy and execute the content’s creation including blogs, emails, case studies, social media, presentations, and website content.- Oversee the implementation of the marketing… Show more - Plan and execute a marketing strategy for the organization and for new and existing products and services.- Identify new business opportunities and act as Business Development Director writing RFPs and helping to secure multiple clients including Achurch’s first $Billion client, GCI. • Develop content strategy and execute the content’s creation including blogs, emails, case studies, social media, presentations, and website content.- Oversee the implementation of the marketing strategy and manage multiple contractors.- Create and manage a calendar of events such as webinars, conferences, and thought leadership contributions.- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.- Manage social media marketing including creating and posting content.- Successfully instituted HubSpot for CRM management and marketing.- Create personas to ensure the target market is informed of content relevant to them.- Negotiate with media agencies and secure agreements on the production of promotional materials. Show less

- Post and monitor all social media and web content.- Use Google Analytics and Google Adwords to track and promote Altai's website and SEO.- Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.- Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning;… Show more - Post and monitor all social media and web content.- Use Google Analytics and Google Adwords to track and promote Altai's website and SEO.- Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.- Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget.- Prepare new marketing plans for CRM product updates.- Source, recommend and schedule events maximizing the sales potential of all Altai products.- Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team.- Use ClickDimensions marketing automation for email marketing, forms, etc. - Manage and lead all internal marketing efforts.- Manage Altai's User Group, Base Camp, using the Higher Logic community platform.- Source and write content surrounding topics such as SaaS, CRM, association management, engagement, and more. Show less

• Maintain Registration and Chapter Affiliate Database: Maintain and update contact information/registration (board and other committees, events, MCE Leadership, etc.) • Create and disseminate Chapter newsletters, emails, surveys & Action Alerts to the over 5,000 members of the state’s 10 chapters. • Update and monitor all social media posts for the organization. • Use Constant Contact, Joomag and social media statistics to create & disseminate materials as well as to capture… Show more • Maintain Registration and Chapter Affiliate Database: Maintain and update contact information/registration (board and other committees, events, MCE Leadership, etc.) • Create and disseminate Chapter newsletters, emails, surveys & Action Alerts to the over 5,000 members of the state’s 10 chapters. • Update and monitor all social media posts for the organization. • Use Constant Contact, Joomag and social media statistics to create & disseminate materials as well as to capture metrics on usage of information sent. • Planned, coordinated and led all aspects of the Legislative Birthday Calendar event held at the Maryland Legislature and attended by representatives of Arc Chapters from around the state.• Led awards committee in choosing awardees and planning and coordinating Annual Awards Luncheon.• Wrote and managed an MSDE (Maryland State Department of Education) grant funded by them and MDOD (Maryland Department of Developmental Disabilities) on statewide inclusive anti-bullying campaign.• Facilitated Law Enforcement Training led by people with developmental disabilities. • Working on national grant from The Arc U.S. to facilitate, train and implement statewide Disability Response Teams (DRT). Show less

Part-time and Project BasedChesapeake Children’s Museum, Annapolis, MD• Conducted a needs assessment of problems preventing the museum from moving forward with educational, structural, and funding improvements.• Devised a guide for Leadership to follow to get the Board streamlined and functioning more efficiently. • Worked to facilitate better communications between the museum and the City of Annapolis.• Compiled list of local, regional and national foundations that… Show more Part-time and Project BasedChesapeake Children’s Museum, Annapolis, MD• Conducted a needs assessment of problems preventing the museum from moving forward with educational, structural, and funding improvements.• Devised a guide for Leadership to follow to get the Board streamlined and functioning more efficiently. • Worked to facilitate better communications between the museum and the City of Annapolis.• Compiled list of local, regional and national foundations that financially support other nonprofits.• Generated ideas for short and long-term fundraising opportunities.• Consulted the Board on change management issues plaguing the organization.Colonial Nursery School, Annapolis, MD • Helped to increase enrollment by almost 50% over a span of 5 years.• Worked in multiple roles on the organization’s biggest fundraiser, the annual auction.• Wrote grants and explored new funding opportunities.• Counseled leadership on employee relations, employment legal compliance issues, performance management and improvement systems.• Assessed organization’s communications to maximize the best way to communicate organization-wide. • Lead multiple volunteer driven committees such as Communications and Membership.• Developed personnel policies and created Employee Handbook and Job Descriptions for paid staff.• Audited and instituted federal, state & local employment compliance requirements.• Streamlined payroll procedures. Venio Systems, Fairfax, VA • Generated Job Descriptions for staff.• Wrote and edited web content, RFPs, general emails and letters.• Conducted organizational & space planning.• Conducted coaching and leadership development.Career Counselor & Resume Writer, Annapolis, MD • Referral based freelance Career Counselor and Resume Writer.• Knowledge of the use of social media outlets and conventional methods in career searching and networking.• Effective counselor in career transition and adult learning. Show less

• Consulted member companies, state, regional and local affiliates on HR related issues including: employee relations, employment laws (FLMA, FLSA, I-9 compliance, etc.), leadership and management practices.• Researched and authored HR topics for various publications and outlets such as a monthly HR Update, articles for the www.gain.net website, & Management Portfolio.• Created and conducted HR related training programs (including federal legal compliance) nationwide.• Developed… Show more • Consulted member companies, state, regional and local affiliates on HR related issues including: employee relations, employment laws (FLMA, FLSA, I-9 compliance, etc.), leadership and management practices.• Researched and authored HR topics for various publications and outlets such as a monthly HR Update, articles for the www.gain.net website, & Management Portfolio.• Created and conducted HR related training programs (including federal legal compliance) nationwide.• Developed policy positions on HR-related legislative and regulatory issues and lobbied Congress and federal agencies to implement them.• Provided internal personnel management for the association including staffing, organizational development, employee relations and managerial support. Also instituted an affirmative action plan and oversaw change management as the organization relocated to Pennsylvania. Show less