• Managed all creative, production, marketing and public relations projects for growing children’s shoe manufacturer.• Managed annual budget of $250,000 to implement all marketing-related functions including photography, catalog and collateral production, merchandising materials and POP, trade show execution, Web site management, social media, public relations and media buying.• Exceptional at initiating and leading creative marketing projects working with cross-departmental teams and external vendors, including managing the budget, timeline and creative process to complete projects on deadline within established budgets.• Developed consistent branding – look, feel and messaging – for expanding product lines.• Proven ability to leverage modest budgets to maximize reach and brand exposure.

• Managed production schedule of company’s email program, executing roughly 10-15 emails each week.• Wrote creative briefs and obtained management approvals.• Worked with creative, production and marketing teams to ensure consistent branding and timely execution.• Tracked scheduling and sales performance.

• Responsible for the successful execution of the affiliate program for three properties (drugstore.com, Beauty.com and Vision Direct), including new affiliate recruitment, affiliate activation, managing and processing affiliate applications, providing partner and prospect support, managing affiliate administrative Web pages, overseeing development of partner links, banners and other creative, tracking marketing and sales efforts, enhancing program performance, and implementing vendor link sales.

• Managed affiliate programs for company’s two brands: Birthday Express and Storybook Heirlooms.• Grew overall program revenue over 25% in 2002 over previous year.• Grew percentage of active affiliates from 6 to 12% within one year.• Generated an average of $300,000 per month in revenue for the company.

• Designed, developed content, edited and maintained Commission Web site.• Ensured Web site accuracy, timeliness, consistency and adherence to county standards.• Researched, wrote and edited Commission Annual Report and other program-related publications.• Designed and managed Commission booth of recycled products at the Northwest Flower and Garden Show.• Researched, wrote and edited marketing and informational brochures and publications about the Commission and its function.• Developed and maintained Commission’s digital library for use in multi-media applications.• Responded to phone and e-mail inquiries about Marketing Commission campaigns and programs.

• Edited and supervised layout of department-wide employee newsletter.• Wrote feature and news stories about Public Works programs, activities and employees for department-wide newsletter and other publications.• Researched, wrote, edited and distributed news releases to the media.• Designed, coordinated information and developed cost estimates and time lines for special publications such as the annual guide to Public Works Capital Improvement Projects.• Developed special projects such as an emergency checklist card, tradeshow display and handout materials for special events.

• Researched and wrote feature articles in community newspapers.