Julie Eisterer Email & Phone Number

Denver, Co, Us

Rock Hill, Sc, Us

~ Developed the marketing strategy and led demand generation campaigns to fuel consistent pipeline to hit revenue and margin targets for the $90M medical devices segment.~ Collaborated cross-functionally with SMEs to build an arsenal of thought leadership content, including white papers, webinars, application briefs, eBooks, videos and more than 40 published articles.~ Built relationships and comarketing programs with customers/partners (Exactech, Onkos, Smith+Nephew, Stryker, Enhatch, Dayton Children's Hospital etc.) to help amplify new 3D-printed applications, AI-driven software innovations and success stories (visit 3D Systems Healthcare’s social showcase page).~ Introduced communications best practices and MarTech stack tips, including shaping outbound email sequences, lead capture, meeting scheduling, brand voice guidelines and more.~ Set standards for marketing planning and budgeting, agency briefs, value proposition decks, go-to-market strategy for medical device, printer and service introductions as well as event plans.~ Extended reach across business areas, to quickly adapt a newly acquired company’s messaging and create critical framework for the company’s new regenerative medicine segment.

~ Devised clinical and product marketing campaigns, including positioning, messaging, content marketing strategy, writing and design for Allotrope Medical (now Northgate Technologies) and its smooth muscle stimulation technology.~ Developed high-impact corporate communications, recruitment campaigns and demand generation programs for outsourced medical sales and marketing firms.~ Wrote and optimized web content for ForCast Orthopedics and Waters ERA (life sciences).~ Researched and wrote thought leadership content for Synoptek, a managed services company. ~ Led global product launch planning and management for a Cordis’ PTA dilatation catheter.

Richardson, Tx, Us

~ Developed and led a team responsible for innovative creative, brand and product marketing programs, events and social campaigns, yielding 23% MQL to SAL with 27% SAL to SQO conversion rates.~ Executed product marketing campaigns contributing 39% of sales pipeline.~ Refreshed, communicated and maintained brand and messaging standards across channels.~ Revamped the NPS/CSAT voice of customer program to create a friendlier experience, eliminate inaccuracies and boost scores from -11.1 to 28.0 over two years (352% increase).~ Evolved social programs and content, expanding monthly engagement by an average of 12X.~ Collaborated with digital teams to transition from Act-on to the Pardot marketing automation platform.~ Launched and managed an internal communications sharing platform, a new digital asset library and a new project management system, streamlining processes for over 500 touchpoints in one year.~ Managed the RFP process and team coordination culminating in 16 RFPs / RFI responses.~ Evolved the website home page, webinar & event landing pages and blog pages to be more intuitive and user-friendly; plus, created and managed dynamic content areas.~ Supported over 40 product marketing campaigns and six remarketing campaigns in one year.

Denver, Co, Us

~ Devised / led B2B and consumer marketing campaigns, including 40 product / service launches ~ Built agency’s largest, most profitable accounts (Medtronic, Otsuka Pharmaceutical & LivaNova). ~ Produced 30 award-winning programmatic marketing and public relations initiatives. ~ Increased clients’ global market share to 17% resulting in $47M in client revenue over five years. ~ Mentored, trained and/or supervised 10 team members with an average tenure of over six years.KEY ACHIEVEMENTS:Accelerated product market penetration and sales for Medtronic and its BIS brain function monitoring system, yielding microsite visits lasting 2.5 minutes, a newsletter open rate of 28% and a CTR of 10.5%, and four new product evaluations, and multiple six-figure deals.Ignited fast growth, leading to a $415M acquisition of client Renal Ventures by demonstrating significantly better nephrology patient outcomes than the national average. The campaign increased web traffic 300%, doubled the number of event visitors and fueled lead generation efforts. Devised marketing campaign for AlloSource to launch ProChondrix, a new osteochondral allograft, at four orthopedic surgery conferences. The product website, brochure, preshow mailings, emails, handouts, and events led to company’s most efficient launch to date.

Denver, Co, Us

~ Personally drove account growth sufficiently to double the size and income of the agency (A division of GD&A Advertising & Public Relations), leading to promotion to partner and VP. ~ Devised and drove branding and digital marketing activities to boost lead generation and sales conversion for medical device manufacturers, medical centers, group practices and biotech companies. KEY ACHIEVEMENTSTurned a struggling product into the industry growth leader by launching a PhRMA-compliant but powerful marketing campaign for Otsuka’s BreathTek urea breath test. Increased market share by 300%, gaining $36M in revenue.Planned / led product launch campaign to introduce Sorin Group’s new S5 Perfusion System heart-lung machine in the U.S. and then expand worldwide. Structured attention-getting campaign, culminating in worldwide market share climb from 33% to 50%.Leveraged improved patient care capability and emotional appeal of enhanced fetal imaging to expand utilization of the GE Logiq 9 3D/4D ultrasound system acquired by Diagnostic Imaging of Salem. The campaign yeilded an initial spike in appointments with a patient volume increase of 350% by the second quarter and >120 scans per month.