With over 15 years of production experience, my heart is in storytelling and my passion is in bringing the idea to life. Having worked at the intersection of commercial and film production all of my career, I bring a unique perspective to storytelling and production. As an EP, from Super Bowl to brand campaigns to performance marketing and internal videos, I strive to ensure culture-shaping, business-driving creative work is flawlessly and efficiently executed to the highest standards. I plan the entire production process for an array of video projects in support of our consumer-facing brands, our community-facing philanthropies, and our internal-facing communications as well as provide input and options to Creative team for director and vendor selection. I prepare bid packages, generate estimates, secure client approvals, manage workflow and assignments across the production team, work with Legal/Procurement/BA teams to generate vendor agreements, and keep creative teams updated and inspired by sharing the latest in production partners, talent, trends, and technology. I lead day-today communications across various production initiatives and develop road maps for production, laying out optimal timing and milestones with Project Management and Brand Leadership Teams. I manage all aspects of production for Super Bowl initiatives including but not limited to RFP planning, agency selection, talent outreach, licensing, pitch process, award, and budget management.As a Senior Creative Producer, I am responsible for leading end-to-end content creation and production processes across Brand & Sponsorship initiatives. I collaborate daily with other producers, creative staff, external vendors, clients, and in-house content creators to successfully produce 360 campaigns. I have experience with budgets ranging from $50k to $10M+. Sponsorships include the NFL, NCAA, PGA, and WWE. Partnerships include Visa, Mattel, and MOTU.I've had the pleasure of working on big budget studio films, independent feature films, music videos, television shows, documentaries and shorts in many aspects of production allowing me to see the elements from different points of view. As a producer, I embrace the chaos, adapt to change, navigate through the grey but most importantly I aim to serve the creative in every imaginable way. Give me words on a page and I'll figure it out! I enjoy coffee, traveling, camping trips with my family in our 1984 VW Westy and making new friends in new places. The Pacific Ocean will always have my heart but Michigan feels good too.Let's connect!