Julie Gaertner Email and Phone Number

- Manage marketing strategy, sales enablement, communications, content development and execution for a variety of clients across multiple industries- Design and launch client websites, creating and maintaining content, SEO, ongoing updates and improvements- Develop content plans tailored to each client’s social platform and unique audience to drive industry-leading communications through a combined paid and earned media approach- Analyze digital performance reports and website analytics to optimize individual pages by driving search results and enhancing client digital experience through storytelling

- Develop Marketing campaign strategy and execution plans, content, internal and external activation to drive global sales- Lead the marketing transition of the Blue Marble acquisition, standing up the global business into the marketing portfolio- Work collaboratively with Marketing team to build comprehensive plans to meet global business objectives- Partner across Marketing leadership to align on cross-functional planning, growth objectives, and launch roadmap- Trusted advisor and subject matter expert on international payroll offering and lead this pillar of business end-to-end

- Responsible for the marketing growth strategy across the global business as key leader to drive sales and growth through targeted campaigns, digital advertising, website traffic, and sales enablement- Created the content marketing strategy, including blog posts, whitepapers, and webinars, which established the company as a thought leader in the industry- Launched new website, creating and maintaining content, production, SEO, ongoing updates and improvements to drive leads and increase sales - Developed monthly prospecting and client email campaigns, blog content, social posts, and digital advertising campaigns to drive brand awareness, leads, and sales - Managed trade show booth builds and logistics for multiple regional and national industry trade shows each year. Directed booth staffing, on-site contests and engagement opportunities to drive booth traffic and ROI for each event

• Led cross-functional team to create and launch new rewards program, managing daily business technology, reporting, and marketing efforts • Created quarterly marketing campaigns aligned to rewards category, managing copy and design, creative and print production• Managed reporting, analytics, and monthly business review with senior leadership

• Developed strategy, creative, copy, and print production for Balance Transfer/Cash marketing programs• Managed relationships with analytics, risk, and fraud to determine list selection and offer management, and ensured all legal and compliance requirements were met• Executed marketing campaigns and reporting, focus groups, and strategy

• Developed, executed, and optimized multi-channel marketing programs to align with customer needs• Managed all aspects of marketing campaigns from conception through execution including creative development, list selection and offer management• Executed programs across channels including direct mail, email, and website• Managed ad-hoc analytics, forecasting, and reporting

• Developed, coordinated, and produced marketing materials for four subsidiaries of Allstate Life. Created marketing for the internal wholesaling force, financial advisors, and consumers • Implemented marketing strategies and campaigns for financial advisors, including; telemarketing scripts, prospecting letters, direct mail, and brochures• Coordinated approvals with NASD, legal and state filings, managing budget and printing expenses, negotiated vendor pricing• Planning, design, and writing of internal and external communications, copy writing and proofreading policies, liaison with legal and compliance departments