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Marketing operations professional with a demonstrated history of working at high-growth companies. I'm interested in automating processes, improving campaign performances, and establishing best practices for marketing/sales alignment.
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Marketing Operations ManagerEmulate, Inc. May 2023 - PresentBoston, Ma, Us• Lead the end-to-end management of the marketing lifecycle, driving efficiency and effectiveness incampaign execution• Manage and optimize a comprehensive marketing technology stack, including HubSpot (SuperAdmin), ON24, ZoomInfo Marketing OS, SciLeads, Canva, Wistia, Outreach, Chilipiper, and Salesforce• Oversee social media strategy and execution across Instagram, LinkedIn, and YouTube, enhancingbrand presence and engagement• Lead email marketing campaigns, ensuring precise execution and alignment with overall marketinggoals• Track and optimize digital advertising campaigns (PPC), refining web strategy for maximum ROI• Manage the marketing budget, delivering weekly performance metrics and insights to theexecutive team -
Marketing Operations ConsultantEtumos Aug 2022 - May 2023Seattle, Wa, Us• Consulted with 4+ companies across various industries, optimizing Marketing AutomationPlatforms (MAP) for improved automation and efficiency• Led two full MAP migrations, integrating with Salesforce CRM for seamless operations• Facilitated discovery and scoping workshops, producing detailed support documentation tailoredto client needs -
Marketing Operations ManagerRippling Nov 2021 - Aug 2022San Francisco, California, Us• Administered Marketo, managing and executing complex program and email campaigns• Spearheaded the implementation of new tools and integrations, enhancing the marketing techstack• Managed database administration, reporting, and flow-building within Salesforce, ensuring dataaccuracy and campaign effectiveness• Optimized lead routing and attribution through Marketo and LeanData, driving higher conversionrates• Monitored and reviewed the marketing department’s budget, ensuring alignment with financialgoals -
Marketing Operations SpecialistFlywire Mar 2021 - Nov 2021Boston, Ma, Us• Administered Marketo, focusing on automating marketing campaigns and integrating newMartech tools• Led ABM campaigns, analyzing and reporting on campaign performance to drive strategicimprovements• Managed database administration within Salesforce, ensuring clean and actionable data formarketing efforts -
Demand Generation AssociateFlywire Feb 2020 - Mar 2021Boston, Ma, Us• Develop, maintain and execute digital campaigns aligned with business goals (email, webinar, web, and paid ads)• Leverage marketing automation (Marketo) and lead management (Salesforce) to streamline and measure all marketing tasks and workflows.• Collaborate with sales to build processes that support sales enablement• Measure, analyze, and report campaign performance. -
Business Development RepresentativeFlywire Jun 2019 - Feb 2020Boston, Ma, Us• Outbound prospecting for North America Midwest/East Coast Education• Creating qualified sales opportunities for 4 Account Executives• Contributed to exceeding goals in the EDU Vertical Sales Pipeline• Salesforce and Salesvue -
Management Consultant InternDunkin' Brands Feb 2019 - May 2019Canton, Ma, Us -
Writing ConsultantBabson College Sep 2017 - May 2019Babson Park, Ma, Us -
San Francisco Program CoordinatorBabson College Jan 2018 - Aug 2018Babson Park, Ma, Us• As a program coordinator who also supported the campus director, I had to multitask and play different roles as needed. During the Summer Catalyst Program, I helped to internally cultivate a “start-up” work culture as well as a community among the participants. -
Marketing & External Relations InternSaejowi Initiative For National Integration Oct 2018 - Mar 2019Jongno-Gu, Seoul, Kr• My role was to focus on ways to begin expanding the organizations' reach to the United States. I applied to this internship while studying abroad in South Korea. • Provided creative content to post on website/ Helped to re-design English website, redesigned Annual Reports (English Version), created pitch deck to apply for grants -
Student ConsultantSoftbank Robotics Us Jan 2018 - May 2018San Francisco, California, Us•Conducting primary/secondary research and gathering insights on current project with focus on human centered design thinking•Market industry research & competitor analysis for potential pricing strategies -
Marketing AssociateJinn Llc Sep 2017 - Apr 2018Boston, Massachusetts, Us•Content creation to visually reflects the brand and help build an online presence (from branded PDF’s to brand reflective photography and videos). -
Marketing AssociateCenter For Pan Asian Community Services May 2017 - Aug 2017Atlanta, Ga, Us•Created marketing/branding materials for upcoming events to improve outreach methods in promoting programs and offered social services•Contributed to several government grants
Julie Ko Skills
Julie Ko Education Details
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Babson CollegeMarketing -
Yonsei UniversityGeneral
Frequently Asked Questions about Julie Ko
What company does Julie Ko work for?
Julie Ko works for Emulate, Inc.
What is Julie Ko's role at the current company?
Julie Ko's current role is Marketing Operations Manager.
What is Julie Ko's email address?
Julie Ko's email address is ju****@****acs.org
What is Julie Ko's direct phone number?
Julie Ko's direct phone number is (812) 867*****
What schools did Julie Ko attend?
Julie Ko attended Babson College, Yonsei University.
What skills is Julie Ko known for?
Julie Ko has skills like Microsoft Excel, Microsoft Office, Adobe Creative Suite, Hubspot, Leadership, Content Development, Teamwork, Event Planning, Social Media, Research, Entrepreneurship, Communication.
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