- Manage weekly ad circular production for five store banners - Schedule ROP ads and special insertions with newspapers - Coordinate in-store marketing materials and POP signs to drive circular ad sales - Work with vendors to produce timely promotional programs and materials to drive sales and increase customer count, including brand building campaigns and loyalty rewards- Oversee outside advertising agency to ensure ads meet corporate branding and quality standards- Supply content across various traditional and new media platforms

- Managed corporate and store-based charitable giving projects including the School Cash Rewards program, Relay for Life and the Family-to-Family food drive- Wrote and pitched news stories to industry and local publications- Supervised the collegiate marketing schedule that included print and radio campaigns- Coordinated year-long television sponsorship including script and commercial production, weekly billboard spots, web banners and a print ad- Oversaw creation of revised Bruno’s website, including production timeline, site map and design. Wrote all content. Created plan for site expansion that included e-blast and loyalty campaigns and social media collaboration.

Associate Director of Marketing and Public Relations, (served as interim marketing director June 2006 – January 2007 and interim graphic designer October 2005 – March 2006) Develop and implement strategic annual, quarterly, and monthly marketing and media schedules to maximize exposure and build audiences for the Museum’s exhibitions, programs, store, support groups and facility rentals.◦ Increased Museum attendance per fiscal year by 37% in 2007-08, 28% in 2006-07, and 11% in 2005-06◦ Generate content for and manage social media pages including facebook, twitter, and flickr Write copy for web and print publications including the quarterly newsletter, bi-weekly e-newsletters, advertisements and direct mail appeals Build and manage annual marketing and public relations budget

Establish and coordinate annual Mardi Gras fundraiser, which exceeded attendance expectations at inaugural event and grew 15% the second year Develop sponsorship strategy and guidelines for exhibitions and programsWrite and coordinate monthly cable television show

Illustrate company productsRedesign company catalog Organize distribution of catalog and promotional materials

Company located in Sydney, NSW, AUSFacilitate all aspects of multi-level marketing campaign Assist in cultivation of product pricing models Grant and manage company sponsorships, including Chinese New Year, the city’s largest festival