Developed and implemented the Marketing and Communication Strategy of Girard-Perregaux in North America:• Presentation of the annual strategic local Marketing plan to the Board of Directors.• Development, deployment, and budget Management of the Coop Marketing plan with 26 retail partners based in the US, Canada, and the Caribbean. Daily and strong partnership interactions with key North American retailers: Watches of Switzerland, Bucherer, CH Premier, Feldmar, Wempe, Cellini, etc.• Visual merchandising: implementation of new Brand identity throughout entire network; coordination and installation of shop in shops, pop ups, corners, external windows.• Successful launch of the US Ecommerce platform• Development of local activities with global partner ASTON MARTIN: invitations to F1 Grand Prix and Pebble Beach, client events with local dealers.• Product placement management: Influencers, Celebrities, Award season red carpet, movies• Communications strategy through all key touch point including Trade marketing, impactful print and digital advertising, social media, PR (New York based PR agency supervision).• Events organization: Press days, ww product launches, retailer’s seminar, at point of sales and Charity events• Member of the board of Kering North America Marketing directors: monthly presentation, best practices sharing

- Developed data driven omni touch point CRM strategies to drive sales and loyalty- Implemented premium partnerships driving new client acquisition into the brand and developed contacts strategiesretaining and growing clients into loyalists. End of year program +30% ROI vs. previous year

• General Management of Sales, Operations and Finance of the US office• Commercial: provided customer service (ecommerce assistance, phone, email, chat communications) to 25 luxury and premium brands: Gucci, Prada, Dior, Fendi, Audemars Piguet, Salvatore Ferragamo, Bally, Dunhill, SMCP, The Kooples, Bonpoint, Jacadi, etcIncreased Turnover +47% and gross margin +24% in 10 months• Management of 60 permanent employees (up to 80 including temporary contracts)• Improvement of internal processes: change of contracts (compliance), implementation of new pay calendar and payroll tool and process, developed recruitment, training (for new recruits & ongoing) processes; established qualitative bonus grids and a retention plan

• Implemented the long term CRM strategy for the 53 boutiques in Europe (13 markets)- Developed a clienteling program (webApp, training, reporting)- Implemented an Omni channel client database and campaign management tool• Operational management- Client analysis - KPI reportings- Optimized the client communication (digital & brochures) - ROI calculation• Project leader for the European cross-division / cross-country / cross canal client database- Diagnosis of current tools, processes and governance- Alignment of all European marketing & retail teams on target CRM vision- Alignment on cross-division business rules for the CRM and Clienteling tools- Client data architecture, data model and data flows mapping for the target 360 database & impactanalysis- High level IT roadmap• 6 months detachment in HQ Client Strategy department- Clients KPI reportings & other customer behavior analysis: process optimization of ww consolidation,analysis and communication- Liaised with external vendor; managed budgetManaged a team of 5 people

- Managed projects, budgets, analyzed costs, calculated margins- Key contact between HQs in Italy and Switzerland, the 5 own stores and 50 retailers- Implemented the CRM Program - monitoring staff performances & client communications- Events: organized partnerships and promotional events - High Jewellery & charity dinners, cocktails, auctions, launch of new products, 125th Anniversary of the brand- High Jewellery: managed the pieces allocation and rotation, implemented a HJ client development program- Opened a temporary outlet store in Bicester Village: recruitment of the team, liaison with the management team (Retail Value), analysis of the sales and implementation of specific commercial actions- Merchandising: in charge of budget and implementation in the own stores network

- Creation of targeted/specific loyalty programs: VIP program, Welcome program, prospecting- Client communication (Mailings/emailing): coordination with creative agencies, routers, targeting and ROI calculation- Supervised a team of 2 people

- In charge of the VIP program for the US retail stores. Boutique Training

Liaised between the Marketing head office and the different product divisions and subsidiaries

In charge of developing the loyalty card