SaaS – B2B – Fast-pace environment- Collaborated with leadership to define and align the company's new software strategy;- Conducted workshop for team-wide alignment.- Introduced a design validation process using Figma prototypes, reducing app creation time by 5%-20%;- Managed the library creation for events app, leveraging real client projects for testing;- Designed a modular system of templates and components to optimise app creation, balancing efficiency with… Show more SaaS – B2B – Fast-pace environment- Collaborated with leadership to define and align the company's new software strategy;- Conducted workshop for team-wide alignment.- Introduced a design validation process using Figma prototypes, reducing app creation time by 5%-20%;- Managed the library creation for events app, leveraging real client projects for testing;- Designed a modular system of templates and components to optimise app creation, balancing efficiency with customisation for high-profile clients like luxury brands;- Conducted a design sprint to refine client onboarding process, address missing assets, and unclear expectations.- Successfully managed 13 client projects for a major event, delivering tailored apps under tight deadlines and ensuring client satisfaction Show less

SaaS – B2B – Fast-pace environmentAs the sole designer:- I proposed and implemented a design system to maintain consistency, enhance design handoff, and improve collaboration between designers and developers;- I collaborated with cross-functional teams to design and deliver impactful solutions, including onboarding tutorials and website improvements;- I led the redesign strategy of the company website, balancing short-term fixes with long-term strategic improvements to… Show more SaaS – B2B – Fast-pace environmentAs the sole designer:- I proposed and implemented a design system to maintain consistency, enhance design handoff, and improve collaboration between designers and developers;- I collaborated with cross-functional teams to design and deliver impactful solutions, including onboarding tutorials and website improvements;- I led the redesign strategy of the company website, balancing short-term fixes with long-term strategic improvements to align with the PLG funnel strategy and marketing goals;- I created detailed documentation for the design system, website updates, and brand guidelines to ensure usability by non-designers and consistent implementation across teams;- I took the initiative to create user testing to gather insights on the mobile app user experience and performances. Show less

(+ Freelance in 2023)Creation of an interactive installation for a physical exhibition in Shanghai on Monet.- I managed all steps from research to delivery, conducted in-depth research on interactive installations and Monet’s art, created prototypes, and explored various interaction methods and visual effects;- I closely collaborated with a senior developer to explore and implement technical solutions;- I designed and developed a body-tracking interactive installation… Show more (+ Freelance in 2023)Creation of an interactive installation for a physical exhibition in Shanghai on Monet.- I managed all steps from research to delivery, conducted in-depth research on interactive installations and Monet’s art, created prototypes, and explored various interaction methods and visual effects;- I closely collaborated with a senior developer to explore and implement technical solutions;- I designed and developed a body-tracking interactive installation using Zed 2 camera and TouchDesigner, learning new tools on the job. Show less

Goals:- deepen my understanding of development to enhance future collaborations & projects with developers;- gain enough skills to code stuffs myself & understand the logic;- strengthen my design approach.

Creation of product labels:- delivered multiple design iterations, gathering feedback to continuously improve and align with the founder's vision;- conducted competitor analysis in retail stores to study packaging trends and refine label designs for better market positioning;- designed, finalised, and prepared files for printing, ensuring seamless production and delivery of high-quality product labels.