Julie Patrick Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

- Led the strategy team in the development of brand strategies and brand experiences, and subsequent supporting strategies of 1:1 (CRM), content and communications - Provided thought leadership/consultative support to client executive leaders and board members, demonstrating opportunities for brand evolution and growth while ensuring the achievement of business objectives - Designed and facilitated strategic discovery sessions + workshops with senior client stakeholders and their external partners to unearth insights for brand positioning or brand refinement and subsequent marketing and communications activities- Developed detailed consumer journeys and personas to serve as the foundation for all future brand, marketing and communication plans- Designed/developed quantitative + qualitative research to fuel strategy development, communication plans and tactical campaigns- Developed the brand’s strategic framework - including brand architecture, brand guidelines and brand playbooks to ensure the consistent manifestation of the brand in internal and external communications -Developed creative briefs and ensure creative outputs align with the brand strategy

Vancouver, British Columbia, Canada

Digital and brand strategy development: - Developed and conducted brand strategy workshops to align marketing messages of 25+ organizations and associations promoting client to FDl markets- Created a website strategy for a client with a diverse portfolio of products and services; included UX interviews, user personas, and measurement strategy- Developed content strategies and corresponding playbook - Conducted stakeholder interviews with a cross-section of jurisdictional business stakeholders to identify core requirements for an international marketing activity- Conducted website and content audits

Vancouver, Bc/Mississauga, On

Increased new business and organic growth revenue via the development of brand strategies and long-term strategic marketing plans for B2B and B2C clients (Non-profit, CPG, Health Care, Manufacturing, Packaging, Transportation, and Utilities).Increased client KPIs throughout the customer relationship cycle (awareness, engagement, lead generation, acquisition and retention) by implementing various social media strategies.Increased new business revenue via the development of brand and multi-year marketing and communication strategies in response to RFPs.Conducted quantitative and qualitiative consumer research to fuel re-branding strategies, creative strategies, communications plans and content plans.Championed RFP responses and new business pitches, contributing to significant new and organic revenue.

Toronto, Ontario, Canada

Increased new business revenue via the creation of a scalable framework for strategic engagements to accommodate client budget challenges, thereby offering TMS a point of entry with a new client.Increased new and organic revenue for TMS Toronto & Chicago offices via the development of numerous multi-year Marketing + Communications, CRM + Analytics and Social Media strategies for B2B and B2C clients (Automotive, Health & Wellness, Optical, QSR).Increased response rates of communications and loyalty offers via comprehensive test + learn strategies and predictive modeling.Generated new business revenue via the development of a new B2B client data-driven marketing product offering.Developed CRM/Loyalty Intellectual Property for TMS via a strategic partnership.Developed a database strategy and implementation guide for a large U.S. QSR client.Increased the effectiveness of RFP responses via the development of non-traditional approaches and strategies, leveraging consumer insights, customer experience journey mapping, and the discovery of “ownable” brand positioning and offerings.Increased billable hours for TMS via very high levels of productivity.

Toronto, Ontario, Canada

Mississauga, Ontario, Canada

Mississauga, Ontario, Canada

Oakville, Ontario, Canada