Emerald Research Group, a Stagwell Company, is a modern research consultancy, built for business leaders, creative researchers, strategists and product engineers, to drive tangible outcomes that shape the future. Relentlessly curious and creative, Emerald is driven by the mission to address gaps in traditional research, with an emphasis on innovation, speed and creativity. We are a talented group of individuals with deep business acumen and experience using data to address your most complex business challenges. We go deep on your business to develop clear, data-driven points of view that have immediate impact, blending our passion for data science and methodological rigor with our practical knowledge of how things get done in business, to develop straightforward conclusions and recommendations that are easily consumed and used.

Analyze the results of quantitative studies using Excel, SPSS, and Q with the goal of creating market segmentations and identifying key insights. Employ the design and data visualization tools in PowerPoint to create cutting-edge qualitative and quantitative reports to deliver recommendations and results to major clients. Track and manage web activity during the fieldwork phase of quantitative studies to generate highly efficient dashboards to support C-level executives. Construct research proposals to be sent to both recurring and prospective clients in the financial services, entertainment, and technology industries with the goal of winning high-value research projects. Assist in the design of questionnaires for quantitative studies to gather meaningful feedback from participants. Observe focus groups and moderate in-depth interviews to obtain insights to help our clients better meet customer needs.

Researched economic trends in the automotive industry with the goal of writing qualitative and quantitative reports, an example of which is a report on business development incentives prepared for the Michigan Economic Development Corporation. Created PowerPoint presentations to be used in meetings with major clients and to present the results of company studies to elected government officials, like Governor Rick Snyder. Independently researched and collaboratively wrote an article on innovation and disruption in the Automotive Industry that was published in an issue of American British Trade & Investment.

Used multiple sources of data to analyze sales trends, find inconsistencies in sales predictions, and to assist in building the annual sales plan for three major OEM customers. Also helped to identify risks and opportunities in the sales forecast. Updated a MS Access database to assist with the building of a long term sales plan.