Julie Porter Mayfield Email and Phone Number

• Direct and oversee Marketing department.• Design, implement and monitor effective Marketing strategies that align with our business goals.• Solid Marketing background and work experience managing a variety of projects end-to-end, including our recent merger with name change and complete rebranding.• Report and monitor Marketing efforts around all traditional marketing and digital marketing • Responsible for the Marketing department’s activities and how they contribute to the company’s long-term success.• Develop and implement a cohesive marketing plan to increase brand awareness.• Set short and long-term goals for internal teams.• Develop and manage the organizations Marketing budget.• Build positive and long-term relationships with industry partners. • Provide guidance and ideas to organize effective marketing events.• Participate in quarterly and annual planning of the company’s objectives.

• Establishes the goals and objectives of the association’s marketing, communications, and public relations programs. • Directs activities designed to enhance the association’s public image and its position within the marketplace.• Directs the Association’s annual marketing programs. • Develops and manages the association’s marketing budgets.• Responsible for SEO, SEM and all Social Media oversight. • Ensures consistent appearance of all association branding.• Evaluates market demand for expanded association service offerings.• Oversees strategy, development and promotion of all marketing efforts.

Each day I have the opportunity to serve customers who are interested in finding, purchasing and financing rural land and a rural lifestyle. Whether it’s land for ag production or weekend country retreat, we have the products and programs that help make our customers’ dreams come true. Lone Star values an authentic culture of expertise and resources that provide a lending experience that instills confidence in the customer’s decision-making process. We are here to provide insights and support throughout the customer journey.

• Establishes the goals and objectives of the association’s marketing, communications, and public relations programs. Directs activities and advertising designed to enhance the association’s public image and its position within the marketplace.• Directs the association’s annual marketing programs. Develops and manages the association’s marketing, membership and sponsorship budgets of more than $2 million annually. Reconciles monthly statements for entire budget.• Directs brand standard cohesiveness through all print, promotional and event execution. • Responsible for coordination and execution of more than 24 trade shows or events annually. • Responsible for editorial direction, design, production and distribution of association marketing publications. Ensures consistent appearance of all association print and electronic materials such as letterhead, use of logo, brochures, etc.• Develops print advertising, radio, direct mail, digital, and other types of marketing activities as appropriate.• Designs and/or assists in conducting marketing communications training programs.• Oversee the coordination and execution of 15 association appreciation dinners consisting of more than 200 attendees at each event.• Manages all promotional items distributed through each branch and for the association. • West Marketing Manager - strategizes, counsels, attends and supports marketing aspects for the West Region.

• Supported local advertising activities of the association to prepare local ad and radio script options. Monitored the production of marketing and advertising presentations. Managed advertising and public relations on an association-wide level.• Coordinated, analyzed and distributed market research data.• Developed marketing related meetings and functions.• Administered and coordinated representation at trade shows by setting up and working booth and ordering giveaways and booth materials. Implemented work schedule for other employees to help at trade shows.• Assisted with sponsorships and donations for numerous programs on behalf of the association. • Administered association subscriptions and membership programs and other special programs as needed.• Coordinated and administered specialty item orders.

• Managed all aspects of the trade show including a $250,000 budget, promotion of the show, floor plan layout, soliciting new prospects, maintaining relationships with past exhibitors and selling more than 300 booths annually.• Created promotional literature and marketing pieces for the show and exhibitors.• Managed planning process and all details on- and off-site.

• Sold, edited, designed and proofed more than 300 livestock and commercial advertisements published monthly in The Cattleman magazine.• Coordinated sales team and production department to ensure all deadlines were achieved and advertisements were edited properly, approved by customers and placed.• Maintained database and coordinated direct mailings.• Represented the magazine and association at industry events by networking, organizing events and being the voice of The Cattleman magazine and TSCRA.