Communication is key to customer relationships, and I strive to keep messaging simple, yet effective. I have the unique ability to simplify complex information to deliver positive results based on measurable KPIs that meet and exceed business objectives. With over 20 years of marketing communications, client services and strategic messaging experience, I am able to put myself in the users’ shoes to identify and solve specific business needs. I am passionate about VOC programs and thrive at optimizing communications based of customer feedback for increased engagement. As a seasoned professional and leader, I listen first to business challenges and then develop a strategic direction with results-oriented execution plans to drive projects from inception to completion. Major Career Accomplishments:• Managed a large-scale ($300K annually) environmental branding project at The Ohio State University Wexner Medical Center that included strategy, communication, design, production, and stakeholder presentations • Evolved multimillion-dollar, programmatic campaigns for Scotts Miracle-Gro that led to 173% increase in sales YOY• Increased American Electric Power’s J.D. Power brand recognition score by 34% with micro-campaigns targeted by region• Championed the AT&T Prepaid Card private label and co-branded programs, including seasonal promotions for the U.S. Postal Service• Crafted digital and traditional strategy and content for the Hardest Hit Fund for Chase