Accounts include: Chase United, Earthjustice, Chase for Business, Chase Co-Branded Credit Cards, Paycom, Mercy Ships, Budget Blinds, Choice Hotels, Kangaroo Home Security, and New BusinessServed as the Media Research lead at the agency across all accounts and new business, focused on media trends, audience discovery, customer journey, channel planning, case studies and competitive landscapeAccurately translated client insights, research, and business goals into actionable plansResponsible for strategy, planning and buying for Chase United Out-of-Home working directly with vendor partnersCollaborated with media strategy & planning, analytics, investment, traffic, project management and creative teamsUsed a variety of measurement platforms to find insights, identify trends and optimize for successCreated goals and strategy for client campaigns. Defined briefs, SOWs, deliverables, timelines, and staffing needs

Accounts include: Chase United, Sutter Health, Tivity Health SilverSneakers, Metropolitan Water District of Southern California, Philips SimplyGo Mini, Rosetta Stone, and New BusinessOversaw cross-channel media plans for Sutter Health, MWD and Chase United, focused on Local Radio, National Broadcast, Out-of-Home, Print, Digital and SocialCollaborated on in-language campaigns for MWD with partner agencies Casanova and InterTrendManaged DRTV activations for Tivity Health, Philips and Rosetta Stone, with an emphasis on TV to web attributionEstablished as the agency expert in media, audience and competitive research using syndicated media tools

Associate Media Director available for freelance or full-time work

Played a key role on the Atom Tickets team in developing the summer launch campaign. Projects included competitive reviews, audience research, channel mix development, partner POVs, local market analysis, digital RFPs and budget allocation. Worked closely with Rapport on a comprehensive out-of-home plan and Blackwood Seven on national television and cinema buys. Had extensive client contact and inter-departmental collaboration.

Worked on ~20 different accounts in categories such as Entertainment, Insurance, Websites, Automotive, Home Furnishings, Travel, Financial and CPGManaged the media team for Apartments.com; the launch campaign for their redesigned website resulted in the site's highest traffic everManaged a team of one supervisor, four planners and four assistants for Honda Regional Marketing, Honda Dealer Associations and Acura Dealer AssociationsCollaborated closely with La Agencia de Orci in crafting Hispanic media plans for Honda RegionalCombined total of 16 years of automotive experienceInstrumental in the agency acquiring numerous additional assignments/clients from Honda Dealer Associations; Acura Dealer Associations; WellPoint, including Blue Cross of California; WellPoint Pharmacy, Agent/Broker trade print and direct response buying for all WellPoint brandsDeveloped media recommendations for a brand campaign for Blue Cross of California that resulted in the highest name awareness since 1990Led the team in negotiations that achieved print savings of almost 50% from 2004 to 2005Created media plans for a UniCare campaign that was awarded a Gold EffieExperience in planning Network, Local and Cable Television, National and Local Radio, Digital, Consumer and Trade Print, Out-of-Home and NewspaperAccount experience for both national and regional clientsProficient at managing multiple clients and projectsExtensive client contact and interactionWork closely with account, programmatic, social, strategic planning, local buying, network buying, and media research departmentsWell-versed in syndicated and non-syndicated research resources for media planning Participated in new business pitches for Southwest Airlines, California Tobacco Control Program, Mandalay Bay Resort and Casino, Wachovia, Sizzler, Hewlett Packard, Eddie Bauer, 1-800-CONTACTS, Australia Tourism, Disney, Gap, Sony PlayStation, La-Z-BoySelected to teach media planning training seminars for new employees

Pioneer Television, Mandalay Bay, buy.com, Learning Curve, LivHome, WellPoint (UniCare, Blue Cross of California, Blue Cross Blue Shield of Georgia, Blue Cross Blue Shield of Missouri, Blue Cross Blue Shield of Wisconsin)

American Century Investments, Fidelity Federal Bank, Gardenburger, Kubota Tractor Corporation, Rysher Entertainment, UniCare, VH1

Honda Regional Marketing