- Identify profit growth opportunities for existing products; conduct research, create plans, policies, and programs to take advantage of these opportunities- Identify market-back pricing strategy for each product line. Determine the price structure for all products and serve as decision maker within parameters of pricing policy- Stay informed of outside factors such as economic trends which may affect the business and/or competition; translate observations to senior leadership- Communicate value propositions, strategies, policies, and market trends to the organization.- Collaborate with product management and sales to ensure long-term growth- Perform analysis regarding product launch plans, forecasts, and performance- Ability to work on several projects at once, while taking on any Ad-Hoc tasks- Proactively recommend innovation, extension or elimination of products based on market insights and/or financial rationale- Work with Marketing Communications Specialists to conduct advertising and promotion campaigns

• Subject-matter-expert on marketing programs available from Kroger• Host planning sessions with all Kroger clients to develop a strategic marketing plan employing a variety of layered tactics that will allow clients to successfully reach their promotional goals• Present results from recent/previous events, key learnings & future recommendations• Submit and set up promotions for execution, including digital coupons, targeted and untargeted digital media campaigns, and loyalty marketing events• Manage online digital programs throughout the promotional time-period and adjust key variables as needed• Complete analysis of programs at their conclusion and apply learnings to future recommendations• Apply principles of budgeting and ROI to maximize investment opportunities• Ensure up-to-date marketing information with Kroger, such as digital search tags, online images and more

Provide multifaceted services to local companies in the following ways:• Created market analysis for Listermann Brewery• Created and presented branding tagline to build awareness for target audience at Listermann (finalist)• Increased customer engagement by 32% integrating digital analytics for content marketing through social media• Generated product development and corporate presentation to Kroger Executive Team• Developed comprehensive customer profiles through marketing research and analysis• Attended of Women in Economics Symposium at Federal Reserve Bank of Cleveland via invitation• Participated in 2021 Econ Games

Economics AssociationVice PresidentIncreased communications and drove up memberships:• Assisted in the planning of club events• Implemented more efficient communication system• Communicated meeting times and events to club members in timely manner• Maintained and managed budget and future proposalsWomen's Club LacrosseVice PresidentIncreased efficiency and drove up membership:• Scheduled and assisted in planning of practices• Generated travel itinerary for all competitions• Managed hotel reservations and transportation while establishing university communications• Created an incentive program to increase attendance

▪ Support sales targets based on volume and profitability▪ Develop and maintain accurate data in client databases▪ Responsible for maintaining and growing customer relationships▪ Partner with credit and operational teams to service customers▪ Collaborate with sales managers and senior sales staff to develop sales methods and tactics▪ Exude organizational skills and attention to detail with a sense of urgency▪ Work independently as well as in a team setting in a fast-paced environment▪ Ability to work on multiple projects at once while prioritizing customers▪ Completed a week-long rotation through each department- Salesforce training, Inside Sales, Credit Syndication, Validation, Documentation, Marketing

Increased productivity and efficiency by performing the following tasks:• Recorded daily payment receipts within Check Registry• Processed cash application transactions within Sage Intacct, Cvent and Shopify• Documented and organized deposits for resource sales• Assisted with both Accounts Receivable and Accounts Payable Departments• Processed incoming and outgoing mail, overnight shipments and monitor postage meter balance• Provided helpful and meaningful customer service for both internal and external questions in regard to payments

Child Care Provider• Supervised children keeping them safe and healthy• Introduced young children to basic social concepts such as sharing toys• Worked with children on creative activities such as arts and crafts• Worked with younger children to develop reading skills and assist older children with schoolwork• Safely transported children to activities such as sports practices, school events, and camps