Julie Walker

Julie Walker Email and Phone Number

Head of Digital & Ecommerce | Strategy Development & Execution | Leadership | Transformation & Change Management | Revenue & Profitability Growth | Customer & Guest Experience @ Freelance
London, GB
Julie Walker's Location
London, England, United Kingdom, United Kingdom
About Julie Walker

As a commercially driven Head of Digital and Ecommerce, I have honed my strategic, operational and leadership capabilities across a range of organisations, propelling them forward and accelerating their digital agendas to boost customer engagement, conversion rate, profitability, and competitive advantage in a global marketplace.I excel at addressing challenges facing brands in the digital space, and understand what is needed to deliver a compelling digital presence - one that maximises customer engagement, utilising data, insights and testing to drive ongoing improvements to product and comms segmentation and targeting to deliver bigger and better ROI.I am well versed in building, motivating and directing multidisciplinary talent pools across digital disciplines from commercial through to product and development in addition to overseeing external agencies. I empower individuals to reach their potential and welcome new ideas.I am always interested in making new connections, sharing ideas and insight, while seeking out new opportunities that allow me to add value, future-proof brands and champion positive change.Specialities:✹Digital & Ecommerce ✹Strategy Development & Digital Roadmap ✹Customer Experience ✹Leadership ✹Digital Transformation ✹Revenue Growth & Profitability ✹Coaching & Mentoring ✹ Digital Product Management ✹Agile ✹Behavioural Insights ✹Effective Communication ✹Content Management

Julie Walker's Current Company Details
Freelance

Freelance

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Head of Digital & Ecommerce | Strategy Development & Execution | Leadership | Transformation & Change Management | Revenue & Profitability Growth | Customer & Guest Experience
London, GB
Julie Walker Work Experience Details
  • Freelance
    Freelance
    London, Gb
  • Furniture Village
    Ecommerce Controller
    Furniture Village May 2024 - Present
    Slough, Gb
  • Crafter'S Companion
    Head Of Global Ecommerce And D2C Strategy
    Crafter'S Companion May 2022 - Dec 2023
    Durham, England, Gb
    > Led the Project team in the replatforming of our website from Magento to Shopify > Lead the Ecommerce, CRM and Content teams.> Responsible for P&L delivery and technical performance of websites in the UK, USA and ROW.> Delivery of content strategy to drive community engagement and build SEO value.
  • Bensons For Beds
    Ecommerce Consultant
    Bensons For Beds Dec 2021 - May 2022
    Accrington, Lancashire, Gb
    > Joined the business on an interim basis to manage trading, digital marketing and CRM teams in lead up to peak trading period and provide stability for the teams> Delivered digital sales 10% ahead of YTD budget despite weeks of deficit> Delivered a new gold / silver / bronze content strategy and structure (including prep for AR – augmented reality – capability) to deliver growth for the brand across all price points> Acted as Head of Product to embed a new agile structure and make development roadmap fit for future
  • Monsoon Accessorize
    Head Of Digital And Crm (Interim)
    Monsoon Accessorize Jul 2021 - Sep 2021
    London, Gb
    > Joined the business on an interim basis to manage digital and CRM teams through a time of major change.> Delivered strategic plan and budget for the coming financial year alongside five new agencies> Established new ways of working and workflows to deliver results more efficiently and effectively
  • Odeon Cinemas Group
    Head Of Guest Engagement
    Odeon Cinemas Group Dec 2019 - Jan 2021
    London, Gb
    > Commercial lead on ODEON digital transformation project delivering a new website, App and in-cinema digital solutions November 2020>New site named Winner of Best UX in the DMA (Data and Marketing Association) Awards November 2020> Lead product development, UX design, content, and CRM/membership teams> Responsible for guest engagement strategy in addition to Content, SEO, and UX optimisation strategies.
  • Thomas Cook
    Head Of Digital Product - App, Digital In Destination, Myaccount And Ancillaries
    Thomas Cook Jan 2019 - Oct 2019
    Gb
    > Product leadership and vision for App, Digital in Destination, MyAccount and ancillaries to increase customer satisfaction and achieve trading goals> Senior stakeholder management and alignment on behalf of the Product function across UK and 3 international markets (Belgium, Netherlands, Nordics)> Strategic roadmap and product planning for next 3 years > Direct line management of Tribe lead and 4 POs, on-site and in other territories. > Member of digital transformation management team
  • Freelance
    Ecommerce Consultant
    Freelance Dec 2018 - Jan 2019
  • Habitat
    Head Of Digital And It
    Habitat Jun 2018 - Dec 2018
    London, London, Gb
    Manage digital and IT development roadmaps (Magento and Microsoft AX), conversion optimisation and customer experience.
  • Habitat
    Head Of Digital
    Habitat Jun 2016 - Jun 2018
    London, London, Gb
    Manage Habitat.co.uk from a development, conversion optimisation, content and trading perspective.
  • French Connection
    Head Of Ecommerce
    French Connection Jul 2014 - Jun 2016
    London, Gb
    > Manage and deliver P&L for French Connection and Great Plains websites> Own the personalisation, conversion optimisation and development roadmap> Lead a team of 21 including web developers, creative, marketing, merchandising, content, copy and studio teams
  • Phase Eight (Fashion And Designs) Ltd.
    Head Of Online
    Phase Eight (Fashion And Designs) Ltd. May 2012 - Jun 2014
    London, Gb
    Responsible for:> Maximising the online profitability of the Phase Eight brand > Management and delivery of ecommerce strategy and web development road map> Online profitability of partner sites including John Lewis, House of Fraser and Debenhams> Managing SEO, PPC and behavioural marketing agencies - and formulating and developing strategy for those areas> Managing the content, marketing, design and social media teams - and formulating and developing strategy for those areas
  • Jacques Vert Plc
    Ecommerce Marketing And Direct Channels Manager
    Jacques Vert Plc Jul 2009 - Apr 2012
    London, Gb
    Responsible for online and direct channels marketing activity for all Jacques Vert plc brands including Jacques Vert, Windsmoor, Planet, Precis, AllAboutCoats and JustLastSeason. Channels included PPC, SEO, affiliate, email and social media.Managed the Design, Content and Online marketing teams, including content and marketing for third party sites John Lewis, Debenhams and House of Fraser. Was also responsible for other direct channels including mail order, mobile and international.I was the marketing project lead for the replatforming project to Websphere Commerce SAFE 7 in October 2010.
  • Freelance
    Online Marketing Consultant
    Freelance Feb 2009 - Jun 2009
    Offering ecommerce marketing consultancy services to companies developing direct marketing strategies. Focus on ROI and sales development.I developed a PPC and SEO strategy for www.ApplianceSparesWarehouse.co.uk, and a PPC strategy for www.AdvancedSecure.co.uk.
  • Sterling Marketing
    Ecommerce And Direct Marketing Consultant
    Sterling Marketing Apr 2008 - Jan 2009
    Sterling specialises in working with multichannel retailers to help deliver the maximum ROI for their budget. Whether it is a mail order business going online, a web pureplay business developing a catalogue or a high street retailer looking to develop an online/mail order channel, Sterling can help. I work with clients at a strategic level to plan and implement the most effective marketing strategies for them, with a particular emphasis on online marketing. This covers PPC, SEO, affiliates, email and optimising online sales.
  • Gray And Osbourn
    Online Marketing And Direct Channels Manager
    Gray And Osbourn Jan 2005 - Apr 2008
    Responsible for strategic development and implementation of online and offline marketing strategy, covering acquisition, retention and reactivation (CRM). Online this included PPC, SEO, email marketing, affiliates, web analytics and web development. Offline this included direct mailings, insert programme, press ads, member-get-member. Achieved 18% growth of 0-12 month database in 12 month period.
  • Kodak
    Direct Marketing Manager
    Kodak Feb 2002 - Dec 2004
    Responsible for development of Kodapost, the mail order film processing service, online and offline. Worked with a number of high profile partners to develop promotions and increase distribution - partners included Disney, Argos, Toys R Us, and a number of film companies and charities.
  • Bca
    Product Manager
    Bca Jan 2000 - Feb 2002

Julie Walker Skills

E Commerce Seo Email Marketing Ppc Affiliate Marketing Online Marketing Direct Marketing Catalogs Budgeting Marketing Strategy Social Media Web Analytics Retail Apparel Fashion Budgets Multi Channel Marketing Marketing Crm Blogging Brand Management Strategy Direct Mail Sales Business Development Online Advertising Management Digital Marketing Mobile Devices Business Strategy Social Media Marketing Content Marketing Customer Retention Conversion Optimization Digital Strategy Marketing Communications Sem Google Analytics Lead Generation Mobile Marketing Analytics

Julie Walker Education Details

  • Durham University
    Durham University
    English

Frequently Asked Questions about Julie Walker

What company does Julie Walker work for?

Julie Walker works for Freelance

What is Julie Walker's role at the current company?

Julie Walker's current role is Head of Digital & Ecommerce | Strategy Development & Execution | Leadership | Transformation & Change Management | Revenue & Profitability Growth | Customer & Guest Experience.

What is Julie Walker's email address?

Julie Walker's email address is ju****@****mot.com

What is Julie Walker's direct phone number?

Julie Walker's direct phone number is +121222*****

What schools did Julie Walker attend?

Julie Walker attended Durham University.

What skills is Julie Walker known for?

Julie Walker has skills like E Commerce, Seo, Email Marketing, Ppc, Affiliate Marketing, Online Marketing, Direct Marketing, Catalogs, Budgeting, Marketing Strategy, Social Media, Web Analytics.

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