Julie Webster Gaicd

Julie Webster Gaicd Email and Phone Number

Group General Manager Marketing @ GWA Group Limited
Sydney, NSW, AU
Julie Webster Gaicd's Location
Greater Sydney Area, Australia
About Julie Webster Gaicd

I am a senior marketing and business development executive with a track record of driving growth and solving strategic challenges by addressing customer pain points through innovative marketing, branding, product development, and integrated omni-channel acquisition, retention and engagement strategies. Completing my interim assignment in early 2025, I am seeking new opportunities to continue to drive impactful change. My career has been defined by a passion for customer data-driven insights, ensuring that the customer perspective is the driving force behind solving strategic business problems. I excel at crafting compelling, segmented B2B and B2C value propositions, leading transformative change that enhance short and long-term growth, drive shareholder value, elevate brand value, and foster a customer-centric culture. As a collaborative and inclusive leader, I am dedicated to nurturing and developing individual and team capabilities. I bring a results-oriented mindset and a strong customer focus to every challenge. I led marketing and business development functions across diverse sectors, and complex stakeholder environments, including financial services, government, manufacturing, insurance (regulated by APRA, ASIC, and PHIAC), and membership organisations. My career journey includes key roles such as Chief Customer Officer (CCO), Chief Growth Officer, Chief Marketing Officer (CMO), Divisional Product Line Executive CEO, and General Manager of Sales and Marketing at leading companies including Citibank, Tourism New South Wales, RAMS Home Loans, Wattyl, and Avant Mutual. I began my career in brand management with Unilever, which forged my passion for customer insights, and benefit-led product and communications.Recipient of two National Marketing Excellence Awards from AIM (Customer Insights and Marketing Communication) and several product innovation awards.Areas of Expertise:Growth StrategiesMarketing and Brand StrategyOmni- Channel Strategies Business Development (Sales)Product and Service InnovationData Strategy and InsightsE-commerce Customer Journey development and optimisation - UX / UICost Per Lead (CPL) and CPQ optimisation - full digital funnel optimisation Voice of Customer (VOC)Human-Centered Design and CXSegmentation and TargetingCustomer Value Creation External PartnershipsAdaptive LeadershipEducation & Certifications:Master of Business (MBus), BCom, GAICDExecutive Certificates in Strategy and Innovation and Digital Strategy (MIT Sloan School of Management)Certificate in Governance and Risk Management

Julie Webster Gaicd's Current Company Details
GWA Group Limited

Gwa Group Limited

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Group General Manager Marketing
Sydney, NSW, AU
Website:
gwagroup.com.au
Employees:
498
Julie Webster Gaicd Work Experience Details
  • Gwa Group Limited
    Group General Manager Marketing
    Gwa Group Limited
    Sydney, Nsw, Au
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  • Passportcard Australia
    Interim Chief Commercial Officer
    Passportcard Australia Feb 2024 - Present
    Reporting to the CEO. Interim Fixed Term Accountable for the commercial (growth) strategy and execution across three distribution channels: General Insurance Brokers, Direct to Customers (DTC), and Strategic Partnerships. Team leadership Sales, Brand, Marketing, Digital, and Business Development. In-flight focus; * Development of a new online purchase path, including new product * Optimisation of direct-to-customer, including ATL and Digital Mix, Funnel and performance, and social * Third-party channel ( Brokers and Affinity Partners) strategy review and re-write, including segmentation, targeting, B2B value propositions, go to market and resourcing
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  • Avant Mutual
    Chief Customer And Data Officer Avant Mutual
    Avant Mutual Nov 2021 - Feb 2023
    Sydney, New South Wales, Australia
    Reporting to the Avant Group Managing Director and CEO. Core accountabilities, Group Marketing, Product Line Marketing, Communications and Brand Management, Data Strategy and Governance, Customer Experience (CX) Digital Innovation, Member and Medical Community Engagement. Avant is the largest Professional Indemnity Insurer of Doctors, a Mutual, also offering Private Health Insurance, Residential, and Business Lending, Practice Management Technology Solutions and Personal and Business Legal Services, Travel Insurance, Business Insurance, and Life Insurance
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  • Avant Mutual
    Executive Officer, Financial Services Division Avant Mutual
    Avant Mutual Dec 2018 - Nov 2021
    Sydney
    Reporting to the Avant Group Managing Director and CEOAccountable for developing and executing the strategy to expand the financial services products and services, and growth of the existing life insurance product. The Financial Services division part of Avant Mutual Group. Established in early 2017, the division initially offered a white labelled Life Insurance product, and under my leadership pivoted to a more customer centric multi-product offering, and entered specialist lending through taking an equity stake in a small start-up. This required strong strategic and operational leadership, and third party relationship management. Highlights:Mentoring the minority equity owners to transform the organisation from a small lending brokerage, to one with non-bank lending originator capability, whilst delivering significant growth exceeding pre acquisition revenue, new business settlement and NPAT targets. Leading the development of 10-year strategic partnership with National Australia Bank (NAB), delivering priority service and credit having a material impact on new business lending volumes and the customer experience.Additional Responsibilities:Non- Executive Director, Doctors Financial Services (AFSL Subsidiary), Member Doctors Financial Services (AFSL) Professional Standards and Compliance Committee, Life Insurance and Referral Partners Approved Product Committee Advice Investment CommitteeResponsible Manager (AFSL) Member Avant Executive Risk Committee Director and Chair KAJV Pty Ltd - Specialist Lending CoyMember several KAJV governance and compliance committees
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  • Avant Mutual
    Executive General Manager, Growth (Marketing, Sales, Partnerships, Data, Digital) Avant Mutual
    Avant Mutual Oct 2011 - Dec 2018
    Sydney
    Reporting to the Avant Managing Director, Accountable for Member Acquisition and Retention, Business Development (Sales), Marketing, Brand Management, Digital, Customer Data Strategy and Analytics, Corporate and Medical College Strategic Partnerships, Member Engagement, Member Advisory Committees , Scholarship and Grant Programs, Avant Foundation. Responsibility for Member Education (Risk Management) -education and quality, safety and professionalism intervention from October 2011 to May 2014Known for the development and execution of the "young doctor funnel", "specialist" and doctors data strategies which have supported exceptional organic growth, and improved commercial outcomes in an increasingly competitive market. Additional Responsibilities: Non- Executive Director Avant Foundation Member of Executive Risk CommitteeMember of the Strategic Projects Steering CommitteeResponsible Manager AFSL Doctors Financial Services
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  • Avant Foundation Ltd Trust
    Nominated Non- Executive Director - Avant Foundation Ltd Trust
    Avant Foundation Ltd Trust Apr 2017 - Feb 2023
    Sydney, Australia
    Avant Foundation supports medical associations, research institutes, hospitals universities and medical practitioners to undertake critical research through the awarding of Grants and Scholarships.
  • Kooyong | Part Of Avant
    Nominated Non-Executive Director And Chair
    Kooyong | Part Of Avant Jan 2020 - Jul 2022
    Melbourne, Australia
    Specialist Lending Company focused on Medical ProfessionalsChair, Remuneration and Governance Committee (2020-2022)Member, Risk, Compliance and Credit Committee ( 2020-2021)
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  • Doctors Financial Services
    Responsible Manager Afsl 487758
    Doctors Financial Services Mar 2017 - Mar 2022
    Sydney, Australia
    AFSL Licence Responsible Manager
  • Doctors Financal Services Pty Ltd Afsl 487758
    Nominated Non-Executive Director
    Doctors Financal Services Pty Ltd Afsl 487758 Jun 2016 - Mar 2022
    Sydney, Australia
  • Valspar Paint Services Pty Ltd
    Executive, Group Marketing And Retail Sales
    Valspar Paint Services Pty Ltd Jul 2008 - Sep 2011
    Sydney
    Responsible for Marketing, consumer and trade marketing and product portfolios and Retail Key Accounts and Sales including Retail division P&L accountability.
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  • Rams
    Executive, Marketing And Product
    Rams Feb 2004 - Jun 2008
    Sydney
    Accountable for Mortgage Product Portfolio including new product development, portfolio management, profitability, and National Marketing, Brand Management, Franchisee Marketing (B2C), Broker Channel Marketing (B2B). Successfully built a marketing and product development capability to support both the direct ( franchisee) and indirect ( broker) distribution channels at both the strategic and tactical level. Developed and implemented product portfolio strategies, including continuous cycle of NPD to achieve industry leading growth, franchisee recruitment, margin and shareholder value. Winner of the Australian Institute of Marketing, Marketing Communications Award - The RAMS brand required a growth strategy for leads to achieve desired sales volume. RAMS developed a clear and structured communication strategy requiring both insight and thoughtful marketing management, delivered through a thorough, integrated and well-managed channel strategy. Winner of several industry product innovation awards. Personally profiled in Professional Marketing, April- June 2008. Loan Crusader, How RAMS weathered the sub-prime storm.
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  • Blue Mountains Lithgow And Oberon Tourism Regional Authority
    Nominated Non-Executive Director
    Blue Mountains Lithgow And Oberon Tourism Regional Authority Jan 2001 - Dec 2004
    Department of Tourism NSW appointed Board Member to the Blue Mountains, Lithgow and Oberon Tourism LTD
  • Destination New South Wales
    Executive, Marketing Services And Brand Management
    Destination New South Wales Feb 2000 - Dec 2004
    Sydney, Australia
    Responsible for the development and implementation of brand and marketing strategies to support increased state visitation. Included , advertising, market research, destination PR, and online channelSpecial responsible: Sydney 2000 Darling Island Media Centre management committee member
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  • Uts: University Of Technology Sydney
    Lecturer / Tutor Part-Time (E-Business)
    Uts: University Of Technology Sydney 2000 - 2002
    E Business Strategy and Marketing lecturer ( undergraduate) preparation , lectures and tutorials and marking
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Julie Webster Gaicd Skills

Marketing Marketing Strategy Strategy Marketing Management Marketing Communications New Business Development B2b Management Sales Management Business Strategy Account Management Product Marketing Business Planning Market Research Brand Management Direct Marketing Leadership Online Marketing Strategic Partnerships Change Management Strategic Planning Product Development Team Leadership Business Development Collaborative Problem Solving Product Innovation Business Innovation Growth Strategies Sales

Julie Webster Gaicd Education Details

Frequently Asked Questions about Julie Webster Gaicd

What company does Julie Webster Gaicd work for?

Julie Webster Gaicd works for Gwa Group Limited

What is Julie Webster Gaicd's role at the current company?

Julie Webster Gaicd's current role is Group General Manager Marketing.

What schools did Julie Webster Gaicd attend?

Julie Webster Gaicd attended Mit Sloan School Of Management, Mit Sloan School Of Management, Governance Institute Of Australia, Australian Institute Of Company Directors, Stanford University Graduate School Of Business, Stanford University Graduate School Of Business, University Of Technology, Sydney, Macquarie University, University Of Otago.

What skills is Julie Webster Gaicd known for?

Julie Webster Gaicd has skills like Marketing, Marketing Strategy, Strategy, Marketing Management, Marketing Communications, New Business Development, B2b, Management, Sales Management, Business Strategy, Account Management, Product Marketing.

Who are Julie Webster Gaicd's colleagues?

Julie Webster Gaicd's colleagues are Wayne Funnell, Leanne Foote, Harish Prurhi, Carolyn M., Tony Beale, Lawrence Wong, Ranjana Verma.

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